2018 Agency Communication Storytelling 
Content Marketing Institute
JUNE 1, 2018
Great storytellers come from all sorts of places. Great storytellers come from all sorts of places, says @EditorStahl. storytelling Click To Tweet. Let’s take a look at the secrets to their storytelling success. Great storytellers collaborate. Great storytellers know who they want to enchant. But that’s OK.
Content Marketing Institute
FEBRUARY 9, 2018
Kate Santore took the stage at Content Marketing World to share Coca-Cola’s storytelling ethos – and in the process inspired marketers to ask, “What if?”. Santore: We begin every brief with a storytelling thought-starter question “what if?” CocaCola begins every creative brief w/ a #storytelling thought-starter question: What if?
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Content Marketing Institute
DECEMBER 21, 2018
During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. Books published in 2018 tended to have better designed covers and short, punchy titles coupled with longer subtitles that described the benefits to readers. Make Blue Ocean Shift the first step in reinvention.
Content Marketing Institute
OCTOBER 11, 2018
Here are a few data points about the impact voice-centric digital communication is having on consumers – and how marketers are responding: 55% of adults will have a smart speaker by 2022, per OC&C Strategy Consultants , more than doubling the nearly 20% of U.S. 55% of adults will have a smart speaker by 2022 via @OCC_Strategy.
Content Marketing Institute
MAY 9, 2018
And yet here we are, well into 2018, still waiting for it to fully materialize. John is a renowned strategist, communicator, and cultural mythologist based in Hollywood. He is the author of six books, including the bestselling Storytelling for Virtual Reality. Are we kind of, nearly, almost there? johnkbucher Click To Tweet.
Content Marketing Institute
FEBRUARY 5, 2019
of communications professionals say they rely on branded content in their campaigns or why 67% project that their and/or their clients’ spending on branded content will increase over the next 12 months, according to a USC Annenberg survey. of communication professionals rely on branded content. USCAnnenberg ?
Content Marketing Institute
APRIL 6, 2018
Here’s the formula to strategically evolve your brand communication: 1. The biggest ideas driving the brand are converted into actionable guidance for marketers and communicators. Storytelling is often done in silos at the business unit or market level. Marketing and communications groups need to be in better sync.
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