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Buyer’s Guide to the Best Content Marketing Books of 2018

Content Marketing Institute

If you’re looking for a holiday gift book to advance the recipient’s content marketing skills, I have good news. During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. Drivers of content marketing. Chan Kim and Renee Mauborgne.

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5 Things Highly Committed Content Marketers Do Better [New UK Research]

Content Marketing Institute

Being committed to content marketing is a no-brainer requirement for success. But what may be surprising is how a small shift in commitment level can make a BIG difference in overall content marketing success. content marketers. Does that mean they can’t strengthen their commitment to content marketing?

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How to Become a Freelance Writer, Starting from Scratch

Smart Blogger

Maybe you’ve also noticed how the stuff most of them publish kinda sucks? Boring content, unprofessional spelling and grammatical mistakes , etc. Yes, you can still make a living that way, but with an increasing number of publishers not paying writers at all, the competition for paying gigs is getting stiffer and stiffer.

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This Week in Content Marketing: Latest Content Marketing Spending Stats Hard to Believe

Content Marketing Institute

” We unpack the latest content marketing spending research – and debate whether or not we can actually believe it. Marketing predictions are back again, and we also discuss why Casper is putting Van Winkle’s to sleep. 06:45): Content Marketing Master Classes – Our multi-city U.S. In this week’s episode.

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Increase in Your Content Marketing Budget? 61+ Fresh Ideas From Experts

Content Marketing Institute

What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. HANDPICKED RELATED CONTENT: An Alternative Approach to Developing Content Marketing Personas. CMWorld Click To Tweet.

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4 Google Tips Marketers Can’t Afford to Miss

Content Marketing Institute

Create fresh, unique content. Optimize content for users , not search engines. HANDPICKED RELATED CONTENT: SEO Marketing Strategy: Tips for Success in 2018. Advice from the behemoth itself details how to improve your content and get it found by your target audience. Write good link text.

Marketing 110
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4 Secrets of Great Storytellers

Content Marketing Institute

You probably never hear anyone reply: “I studied content marketing as an undergraduate and earned a Ph.D. In his keynote presentation at Content Marketing World last year, Joseph Gordon-Levitt served as an in-person example of the “different kind of mind.” HANDPICKED RELATED CONTENT: Do You Know Your Why?