Content Marketing Institute

SEPTEMBER 17, 2018

Here are 19 of my favorite tools (and pricing – though many are free) I use in my content promotion in 2018. I break these tools into four groups – social media and audience-building, distribution tools outside of social media, SEO and outreach, and promotion-enhancement tools. Social media and audience-building. Distribution.

Promotion 111

Promotion Content Social Media Editorial Team 111

Content Marketing Institute

SEPTEMBER 21, 2018

If you want your content to drive maximum value, finding opportunities to engage audiences is just as critical as the content itself. 19 Favorite Tools for Content Promotion in 2018. If that’s the case, you’ll have to find a way to get your content in front of a bigger audience. Blog Engage. GrowthHackers.

Promotion 109

Promotion Brand Awareness Editorial Team Content Creation 109

Content Marketing Institute

APRIL 12, 2018

“It’s 2018. Capital Group succeeded because it positioned its content to provide answers its audience is hungry for – answers it’s uniquely capable of providing. Capital Group’s content answers audience questions it’s uniquely capable of answering, says @MarciaRJohnston. Stay plugged in to audience needs. Click To Tweet.

Brand 108

Brand Content Editorial Team Editorial 108

Content Marketing Institute

JUNE 6, 2018

Between 2009 and 2018, they were actually able to increase their market share from 9% to 18%.”. Avery tested the websites of companies represented in the Intelligent Content Conference audience. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

Landing Page 101

Landing Page Editorial Team Recruitment Editorial 101

Content Marketing Institute

APRIL 16, 2018

Keywords inform marketers as to what their audience strives to know, let them monitor their competition, and offer a constant source of content ideas. HANDPICKED RELATED CONTENT: SEO Marketing Strategy: Tips for Success in 2018. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

Keywords 111

Keywords Concept Content Editorial Team 111

Content Marketing Institute

JUNE 26, 2018

Review sites can be a springboard for content ideas – ideas that already reflect something your audience thinks, whether it’s about how to use your product, what features matter, or pain points to overcome. Craft celebratory blog posts. write a blog post displaying the evidence of your new acclaimed status.

Editorial Team 110

Editorial Team Content Landing Page Editorial 110

Content Marketing Institute

JANUARY 16, 2018

But while your Google Home pods, face ID-enabled iPhones, wearable fitness trackers, 3D printers, and the like might be fun and games now, there’s serious power behind those tools – power that enhances the performance of your content marketing efforts, makes them easier to produce, and makes them more enticing to your audiences.

Brand 107

Brand Content Storytelling Editorial Team 107

Content Marketing Institute

OCTOBER 8, 2018

For the sake of marketing budgets, audience engagement and experience, and ROI, let’s push things forward. Objectives like “educate our audience” or “raise awareness” sound valid. I’ve seen creative briefs that give little detail on audience or, worse, state the video is for multiple audiences. Let me qualify that.

Marketing 110

Marketing Editorial Team Promotion Social Media 110

Content Marketing Institute

AUGUST 1, 2018

When you look at the library of content you publish, is it a string of somewhat-related blog posts, videos and more — or do all the pieces work together to tell a better, broader story? Of course (to poorly paraphrase Robert Rose), you want your editorial to tell one story instead of each piece being disconnected from the rest.

Editorial 84

Editorial Content Editorial Team Projects 84

Content Marketing Institute

APRIL 20, 2018

HANDPICKED RELATED CONTENT: How to Give Your Best Blog Posts New Life (Even When Your URLs Don’t Cooperate). Use it to manage lists of keywords to help you optimize content for search engines, build a content calendar to keep track of deadlines and assignments, and measure the metrics and audience feedback for your repurposed posts.

Editorial Team 107

Editorial Team Content Social Media Collaboration 107

Content Marketing Institute

JANUARY 26, 2018

Audience or buyer-cycle stage. Add CMI to your planning calendar for 2018. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. No one post can provide all relevant tools in the space. Publish date. Submission date.

Editorial 111

Editorial Government Content Editorial Team 111

Content Marketing Institute

OCTOBER 26, 2017

Unless otherwise noted, all images and quotations in this post come from Vishal’s Intelligent Content Conference talk How to Connect Your Content and Technology to Your Business Goals with a Small Team (which he told his audience he almost titled “Straight Outta Locash”). No one post can provide all relevant tools in the space.

Pharmaceutical 98

Pharmaceutical Landing Page Marketing Editorial Team 98

Content Marketing Institute

MARCH 13, 2018

He shared some of his favorites – and his reasons for liking them – at Content Marketing World in his talk How to Build and Maintain an Audience with a Remarkable Email Newsletter. The editorial team throws in content that delights them. No one post can provide all relevant tools in the space. Try a little cleverness.

Editorial Team 111

Editorial Team Editorial Storytelling Text 111

Content Marketing Institute

NOVEMBER 6, 2017

Creating link-winning infographics is typically a three-step process: Pick a topic highly relevant to your target audience and make it as specific as possible (e.g., These robust resources provide your audience with an in-depth examination of topics that really matter to them. @Jubaer96 Click To Tweet. Don’t go overboard on branding.

SEO 111

SEO Social Media Content Landing Page 111

Content Marketing Institute

AUGUST 6, 2018

Once I built an audience on those platforms, my goals and execution changed.”. 2) Its Content Inbox: I can enter the URL of a favorite blog and Buffer instantly creates a huge list of tweets from that blog. (3) From there you can craft ideas on the type of blog posts you should write to generate traffic and leads.

Social Media 111

Social Media Media Marketing Storytelling 111