Buffer

OCTOBER 30, 2023

I started as a content marketing consultant, leaving behind my nine-to-five corporate engineering job in 2018. I had dabbled in content marketing, but that moment five years ago was when I started taking freelancing more seriously. Then, use that as a catalyst for your content. It’s unsustainable. 

Content Creation 119

Content Creation Social Media Consulting Script 119

Content Marketing Institute

JUNE 28, 2018

On the bright side, the onslaught means companies viewed the new law as an opportunity to reevaluate their business processes, work out a GDPR-compliance plan with their legal teams, and reaffirm audience interest in their content. That’s why segmenting your engaged vs. unengaged audience is critical.

Landing Page 97

Landing Page Copywriter Copywriting Engagement 97

Content Marketing Institute

OCTOBER 22, 2017

Editor’s note: Because proving the value of content marketing continues to be necessary, Julia McCoy updated her 2016 post with some fresh stats and perspective. . Content marketing has been moving at the speed of light in recent years. HANDPICKED RELATED CONTENT: How to Explain Content Marketing to Anyone.

Content Marketing 111

Content Marketing Persuasion Marketing Content Creation 111

Content Marketing Institute

MAY 22, 2018

To the uninitiated, a content marketing initiative can seem like an old-school, Dungeons and Dragons-style quest. You continually roll the dice in hopes of earning enough trust, credibility, and experience to persuade your audience to embark on a journey alongside your brand. Build a Content Brand.

Content Marketing 103

Content Marketing Marketing Content Storytelling 103

Buffer

NOVEMBER 8, 2023

Let’s be honest: you probably didn’t get into content marketing because you love working with numbers.    Thankfully for folks like me, there are many brilliant tools to help you keep on top of your content marketing metrics (little to no math required).   That’s certainly true for me.

Content Marketing 52

Content Marketing Marketing Social Media Search Engine Optimization 52

Content Marketing Institute

OCTOBER 29, 2017

She said she absolutely loved the blog and felt like she found her calling around content marketing. She’d been doing content marketing for years but called it something else. The content marketing blog I started in April 2007 was really taking off, and the audience was anything but shy.

Content Marketing 111

Content Marketing Marketing Content Consulting 111

Content Marketing Institute

JULY 24, 2018

What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. Or I might try a bit of native advertising for our top converting content. Support external content creation.

Content Marketing 106

Content Marketing Marketing Content Content Creation 106

Contently

SEPTEMBER 20, 2022

For today’s content creators and content marketing teams, unique original content is always the best route to take. The difference between borrowing and stealing can be blurry on social media, where memes, sounds, and other types of content are widely redistributed by brands and users alike. Be inspired.

Social Media 126

Social Media Media Content Creator IT 126

Content Marketing Institute

MARCH 14, 2018

Are technology marketers moving away from creating content for the buyer’s journey? The CMI research team found ourselves asking this question as we analyzed the data from our eighth annual content marketing survey. 31% of tech marketers say their #contentmarketing is extremely or very successful.

Marketing 105

Marketing Content Marketing Content Creation Consulting 105

Neil Patel

OCTOBER 12, 2020

Create a personalized experience for your audience. Just like Alexa brings you the best jams on-demand and Siri helps you find the nearest Starbucks, AI digital assistants can help you become a better marketer. You’re going to make better marketing decisions for your audience in seconds. So what does it all mean?

Marketing 136

Marketing Landing Page Content Creation Social Media 136

Content Hacker

JANUARY 16, 2024

From content creation and curation to audience engagement, AI is reshaping how we consume and interact with media. One of the most exciting applications of artificial intelligence in media is its role in content creation and curation. AI in Media The media industry is on the brink of a significant transformation.

Transportation 52

Transportation Healthcare Manufacturing Long Form Content 52

Content Marketing Institute

JANUARY 1, 2019

Each and every year we cover some of the broader content marketing trends for the upcoming 12 months. The post looking forward to 2018 was one of the last written by my pal Joe Pulizzi before he retired. Content marketing in 2018 has truly been a reflection of where we are in the world – a tale of two cities.

Agency 88

Agency Electronics Storytelling Content 88

Content Marketing Institute

AUGUST 3, 2018

Editor’s note: Venetta Linas Paris is a finalist for 2018 Content Marketer of the Year. We’ll share insight from CMY finalists in the blog before the winner is announced at Content Marketing World in September. We talk a lot in content marketing about how stories can engage, educate, and win over audiences.

IT 57

IT Content Content Creation Social Media 57

Smart Blogger

OCTOBER 28, 2022

Copywriting skills are essential for successful online marketing. Knowing how to reach and speak to your target audience is a skill that pays handsomely. He’s the author of more than 100 books, including the popular The Copywriter’s Handbook and The Digital Marketing Handbook. Contently can show you how to expand your audience.

Copywriter 91

Copywriter Copywriting Freelance Copywriting Blog 91

The Hoth

NOVEMBER 22, 2022

Whether you’re engaged in a content marketing strategy, PPC campaign, or organic SEO – you need to pay close attention to the search intent behind your chosen keywords. . Google is well aware of this, which is why it published a document on it a few years back in 2018. . Why is that?

Keywords 118

Keywords SEO Sales Brand Awareness 118

Content Marketing Institute

JANUARY 31, 2018

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. Though podcasting certainly isn’t a new medium, it has come into its own as a content platform over the last few years. Just how large an opportunity could podcasting represent for marketers?

Brand 108

Brand Storytelling Creativity Content Marketing 108

Content Marketing Institute

JUNE 1, 2018

You probably never hear anyone reply: “I studied content marketing as an undergraduate and earned a Ph.D. In his keynote presentation at Content Marketing World last year, Joseph Gordon-Levitt served as an in-person example of the “different kind of mind.” HANDPICKED RELATED CONTENT: Do You Know Your Why?

Storytelling 111

Storytelling Collaboration Education Entertainment 111

Content Marketing Institute

DECEMBER 22, 2017

At the risk of getting all sentimental, Robert and I wanted to spend our last PNR podcast revisiting some of our favorite discussion topics, recalling a few of our personal content marketing triumphs, and passing along a bit of advice we’ve received over the years in the hopes that it will help you achieve greater triumphs in your own career.

Marketing 81

Marketing Content Creator Advertising Content Creation 81

Fat Joe

AUGUST 11, 2023

Sam McRoberts (@Sams_Antics) March 24, 2018 Here are the key elements that determine the cost of SEO: Size And Complexity Of The Website A larger, more complex website requires more resources to optimize effectively. Geographic Targeting Targeting multiple locations or global audiences makes the optimization process more complex.

SEO 52

SEO Agency Content Creation Keywords 52

Content Marketing Institute

SEPTEMBER 20, 2018

Three years ago, the Cisco marketing team woke up to this real-life situation. Bob Meindl, Cisco marketing director, and Jenny Hooks, Cisco marketing manager, describe the revelation in their joint 2018 Intelligent Content Conference, Beauty and the Beast: Creating the Balance Between Content Innovation and Martech Capabilities.

Creativity 75

Creativity Content Content Creation Management 75

Content Hacker

DECEMBER 15, 2022

(It’s a newer, but not-so-new, way to describe a working pillar content strategy.). It didn’t know about it, work from it, or write it out for my audience. Now, if you don’t know Joe, he’s been called the godfather of content marketing–for good reason. Guess what. I strongly disagreed!

Copywriter 104

Copywriter Copywriting Writing Copy 104

Content Marketing Institute

DECEMBER 18, 2017

It was there that I expanded on my education, learning the world of media communication, marketing communications, and corporate content creation. It was at Penton where I learned the power of listening to an audience and the various business models that made media companies work. Register today for the best savings!

Insurance 108

Insurance Editorial Team Communication Editorial 108

Content Marketing Institute

MARCH 12, 2018

HANDPICKED RELATED CONTENT: 3 Aha Moments to Improve Your Content Marketing in 2018. HANDPICKED RELATED CONTENT: An Editor’s Rant: 7 Questions Every Writer Should Be Asking. But if your audience doesn’t share your vocabulary, they won’t know or want to work hard to understand what you’re saying. Tone deaf.

Writing 111

Writing Persuasion Writer Content Marketing 111

Content Marketing Institute

JANUARY 3, 2018

What can organizations do to ensure that the brand –and its audiences – benefit? He did just that at Content Marketing World in his talk, How the Enterprise Marketing Department Can Build and Scale Media. Arrow Electronics bought media properties because of the niche they appealed to, not the size of their audiences.

Management 77

Management Electronics Media Architecture 77

Content Marketing Institute

DECEMBER 27, 2017

Ready or not, 2018 is on its way. If you happened to catch our collection of content marketing predictions for the upcoming year, you may think you’re in for a bumpy ride. They can help you tackle your usual tasks with less effort, so you can conserve your time and energy to prepare for whatever surprises 2018 might bring.

Content Marketing 111

Content Marketing Editorial Marketing Government 111

Moz

JUNE 23, 2020

However, finding and understanding audiences can be daunting. Alexis will cover how to find your audience, share tools that are available for all price points, and show ways in which she’s found audience research to be useful as an SEO. Connect and chat with like-minded marketers on a wide range of digital marketing topics!

Consulting 80

Consulting Brand Awareness SEO Keywords 80

Moz

JUNE 23, 2020

However, finding and understanding audiences can be daunting. Alexis will cover how to find your audience, share tools that are available for all price points, and show ways in which she’s found audience research to be useful as an SEO. Connect and chat with like-minded marketers on a wide range of digital marketing topics!

Consulting 74

Consulting Brand Awareness SEO Keywords 74

Content Marketing Institute

OCTOBER 10, 2018

You’ve come a long way, content marketers. Today, nearly all top-performing B2B content marketers – 90% – put their audience’s informational needs ahead of their company’s sales/promotional message. That it’s a common practice now shows how much marketers have adjusted their thinking. cmicontent.

Audience 110

Audience Content Marketing IT Marketing 110

Content Marketing Institute

MAY 25, 2018

At Content Marketing World 2017 , Gordon-Levitt talked about how just such a career dry spell led him to seize control of his creative destiny and to build something few startups and brands ever achieve: a thriving online community that not only pays for itself but also shares the wealth with its contributors. 4-7 in Cleveland, Ohio.

Content Creation 92

Content Creation Content Collaboration Script 92

Smart Blogger

MARCH 14, 2023

These questions will let you know whether or not there’s an existing audience for your topic. They hunt for an audience no one else is serving. Where will your audience come from? Pick a blog niche that has an existing audience and popular blogs already vying for the audience’s attention. You need WordPress.

Blog 111

Blog Blogging Social Media Blogger 111

Content Marketing Institute

SEPTEMBER 21, 2018

If you want your content to drive maximum value, finding opportunities to engage audiences is just as critical as the content itself. Here are five advanced methods that belong in every marketer’s content promotion strategy. 19 Favorite Tools for Content Promotion in 2018. GrowthHackers. Blog Engage.

Promotion 108

Promotion Brand Awareness Editorial Team Content Creation 108

Content Marketing Institute

FEBRUARY 6, 2019

And there’s a good chance they’ll rely on techniques like content marketing to help them reach that goal. Of course, content marketers who work at a company that’s achieved enterprise status understand the pursuit of growth never ends; it just plays out on a much larger and more complicated field of dreams.

Content Marketing 93

Content Marketing Marketing Content Collaboration 93

Content Marketing Institute

NOVEMBER 19, 2017

No matter how large or small your business is, or how experienced you are in content marketing, these recently published books can help you take your content marketing to the next level. Resources for content marketing newcomers. The chapters contain between three and 12 pages.

Content Marketing 108

Content Marketing Marketing Manufacturing Content 108

Content Marketing Institute

NOVEMBER 22, 2017

Marketers seeking to learn through recent books suffer from an embarrassment of riches. A search of Amazon.com for “marketing books” returns 324,225 titles. Narrow the search to “content marketing books” and 2,736 options appear. Content marketing success requires making the right decisions over and over.

Creativity 108

Creativity Content Marketing Marketing Content 108

Content Marketing Institute

DECEMBER 11, 2018

I can’t think of any superpower that would be more useful for content marketers than to have a sneak preview of all the important developments, trends, technologies, and key disruptors that will impact our strategic and creative decisions over the next 12 months. Allison Wert , content marketing manager, Frontline Education.

Content Marketing 109

Content Marketing Storytelling Marketing Content 109

Content Marketing Institute

MARCH 20, 2018

It’s a distinction that most content marketers are familiar with – especially if it’s your job to spin rough, disorganized insights and ideas into high-performing content gold. Read on for a handy tutorial on the essentials, along with resources that can help take your content creation to greater levels of success.

Content Creation 111

Content Creation Content Creator Editorial Content 111

ProBlogger

JANUARY 5, 2018

This series started in episode 221, and is helping us launch our new (and completely free) ‘Start a Blog’ course that will go live on 10 January 2018. 213: Blogging and Content Marketing: 10 Things To Know. Maybe you could give your brand a refresh as you move into 2018. My Happy Voice Blogger Vahn Petit.

Blog 31

Blog Blogging Blogger Finance 31