Content Marketing Institute

JUNE 28, 2018

HANDPICKED RELATED CONTENT: GDPR: The Biggest Gift to Content Marketers in a Decade. Content Marketing Institute invites you, one of our engaged readers, to grow your relationship with thousands of your fellow content marketers and to learn from some of the brightest in the field.

Landing Page 96

Landing Page Copywriter Copywriting Engagement 96

Content Marketing Institute

OCTOBER 22, 2017

Editor’s note: Because proving the value of content marketing continues to be necessary, Julia McCoy updated her 2016 post with some fresh stats and perspective. . Content marketing has been moving at the speed of light in recent years. HANDPICKED RELATED CONTENT: How to Explain Content Marketing to Anyone.

Content Marketing 111

Content Marketing Persuasion Marketing Content Creation 111

Content Hacker

JANUARY 20, 2023

Google can detect AI content, but it won’t affect your rankings as long as your content is created for people first and foremost, not search engines. What matters is the intent and guiding hand behind your content creation, NOT the method you used to create it. How Does This Affect AI Content Creation?

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Content Creation Search Engine Optimization Content Content Creator 116

Content Marketing Institute

MAY 22, 2018

To the uninitiated, a content marketing initiative can seem like an old-school, Dungeons and Dragons-style quest. Every creative asset you produce needs to be supported by strategic decisions – from crafting ideas into a cohesive message to selecting the content types and distribution formats that let your ideas work their magic.

Content Marketing 102

Content Marketing Marketing Content Storytelling 102

Buffer

NOVEMBER 8, 2023

Let’s be honest: you probably didn’t get into content marketing because you love working with numbers.    Thankfully for folks like me, there are many brilliant tools to help you keep on top of your content marketing metrics (little to no math required).   That’s certainly true for me.

Content Marketing 52

Content Marketing Marketing Social Media Search Engine Optimization 52

Content Marketing Institute

OCTOBER 29, 2017

She said she absolutely loved the blog and felt like she found her calling around content marketing. She’d been doing content marketing for years but called it something else. The content marketing blog I started in April 2007 was really taking off, and the audience was anything but shy. 660 people did.

Content Marketing 111

Content Marketing Marketing Content Consulting 111

Content Marketing Institute

JULY 24, 2018

What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. HANDPICKED RELATED CONTENT: An Alternative Approach to Developing Content Marketing Personas. CMWorld Click To Tweet.

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Content Marketing Marketing Content Content Creation 105

Smart Blogger

FEBRUARY 16, 2023

As a small business owner, digital marketing statistics can give your content marketing strategy a competitive edge in 2023. You know it’s difficult balancing content marketing and sales with actually creating your product or delivering your service. Content Marketing Institute , 2022) 5.

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Digital Marketing Marketing Retail Landing Page 121

Content Marketing Institute

MARCH 14, 2018

Are technology marketers moving away from creating content for the buyer’s journey? The CMI research team found ourselves asking this question as we analyzed the data from our eighth annual content marketing survey. 31% of tech marketers say their #contentmarketing is extremely or very successful.

Marketing 105

Marketing Content Marketing Content Creation Consulting 105

Smart Blogger

JANUARY 10, 2024

Freelancing is the new normal, but here’s what’s crazy: While businesses are well-aware of the importance of content marketing , writers are still stuck in the Stone Age of wanting to get published in magazines and newspapers. With content marketing, on the other hand, there’s actually a shortage of writers.

Freelance 98

Freelance Writer Portfolio Agency 98

Contently

SEPTEMBER 20, 2022

For today’s content creators and content marketing teams, unique original content is always the best route to take. The difference between borrowing and stealing can be blurry on social media, where memes, sounds, and other types of content are widely redistributed by brands and users alike. Be inspired.

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Social Media Media Content Creator IT 126

Content Hacker

JANUARY 16, 2024

From content creation and curation to audience engagement, AI is reshaping how we consume and interact with media. One of the most exciting applications of artificial intelligence in media is its role in content creation and curation. AI in Media The media industry is on the brink of a significant transformation.

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Transportation Healthcare Manufacturing Long Form Content 52

Content Marketing Institute

JANUARY 1, 2019

Each and every year we cover some of the broader content marketing trends for the upcoming 12 months. The post looking forward to 2018 was one of the last written by my pal Joe Pulizzi before he retired. Content marketing in 2018 has truly been a reflection of where we are in the world – a tale of two cities.

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Agency Electronics Storytelling Content 88

Content Marketing Institute

AUGUST 3, 2018

Editor’s note: Venetta Linas Paris is a finalist for 2018 Content Marketer of the Year. We’ll share insight from CMY finalists in the blog before the winner is announced at Content Marketing World in September. We talk a lot in content marketing about how stories can engage, educate, and win over audiences.

IT 56

IT Content Content Creation Social Media 56

The Hoth

NOVEMBER 22, 2022

Whether you’re engaged in a content marketing strategy, PPC campaign, or organic SEO – you need to pay close attention to the search intent behind your chosen keywords. . Google is well aware of this, which is why it published a document on it a few years back in 2018. . Why is that?

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Keywords SEO Sales Brand Awareness 118

Smart Blogger

OCTOBER 28, 2022

He’s the author of more than 100 books, including the popular The Copywriter’s Handbook and The Digital Marketing Handbook. Bob’s blog dates back to 2004 and continues through 2018. Contently is a content marketing agency and software company that matches businesses that need content with creatives who write content.

Copywriter 88

Copywriter Copywriting Freelance Copywriting Blog 88

Content Marketing Institute

MARCH 1, 2018

HANDPICKED RELATED CONTENT: 5 Brands Share Their Content Marketing Process. Conducting content experiments. HANDPICKED RELATED CONTENT: How Content Influences the Purchasing Process: Tips for Content Marketers [Research]. HANDPICKED RELATED CONTENT: Confused About Agile Marketing?

Brand 94

Brand IT Editorial Team Social Media 94

Content Marketing Institute

APRIL 24, 2018

To make sure you choose a correct head term to align your ongoing content creation efforts, it should support at least one of your products and/or services and should be a term your buyer persona would use when searching. It’s important that your content supports visitors becoming customers.

Content 111

Content Editorial Team Engineering Content Creation 111

Content Marketing Institute

JANUARY 31, 2018

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. Though podcasting certainly isn’t a new medium, it has come into its own as a content platform over the last few years. Podcasts are the No. Click To Tweet. The McKinsey Podcast.

Brand 108

Brand Storytelling Creativity Content Marketing 108

Content Marketing Institute

JUNE 1, 2018

You probably never hear anyone reply: “I studied content marketing as an undergraduate and earned a Ph.D. In his keynote presentation at Content Marketing World last year, Joseph Gordon-Levitt served as an in-person example of the “different kind of mind.” HANDPICKED RELATED CONTENT: Do You Know Your Why?

Storytelling 111

Storytelling Collaboration Education Entertainment 111

Content Marketing Institute

DECEMBER 18, 2017

It was there that I expanded on my education, learning the world of media communication, marketing communications, and corporate content creation. I left and started what was to become the Content Marketing Institute. You can catch CMI founder Joe Pulizzi at Content Marketing World 2018.

Insurance 108

Insurance Editorial Team Communication Editorial 108

Fat Joe

AUGUST 11, 2023

Sam McRoberts (@Sams_Antics) March 24, 2018 Here are the key elements that determine the cost of SEO: Size And Complexity Of The Website A larger, more complex website requires more resources to optimize effectively. This requires location-specific keyword research and content creation. Content marketing isn’t a one-time task.

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SEO Agency Content Creation Keywords 52

Content Marketing Institute

DECEMBER 22, 2017

At the risk of getting all sentimental, Robert and I wanted to spend our last PNR podcast revisiting some of our favorite discussion topics, recalling a few of our personal content marketing triumphs, and passing along a bit of advice we’ve received over the years in the hopes that it will help you achieve greater triumphs in your own career.

Marketing 81

Marketing Content Creator Advertising Content Creation 81

Express Writers

JANUARY 24, 2023

We’ve taken an inside look at the guidelines to understand how they relate to your SEO and on-page site content, including the most recent updates. Read on to learn more about the crucial points from the Search Quality Evaluator Guidelines for your online content marketing and writing needs.

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Content Creator Medical Concept SEO 98

Content Marketing Institute

SEPTEMBER 20, 2018

Three years ago, the Cisco marketing team woke up to this real-life situation. Bob Meindl, Cisco marketing director, and Jenny Hooks, Cisco marketing manager, describe the revelation in their joint 2018 Intelligent Content Conference, Beauty and the Beast: Creating the Balance Between Content Innovation and Martech Capabilities.

Creativity 74

Creativity Content Content Creation Management 74

Content Marketing Institute

MARCH 12, 2018

HANDPICKED RELATED CONTENT: 3 Aha Moments to Improve Your Content Marketing in 2018. Put backbone into your #content by verifying that what you're saying is something you can prove. HANDPICKED RELATED CONTENT: Fact-Checking for Content Marketers: How to Protect Credibility in the Era of Fake News [Checklist].

Writing 111

Writing Persuasion Writer Content Marketing 111

Content Hacker

DECEMBER 15, 2022

Now, if you don’t know Joe, he’s been called the godfather of content marketing–for good reason. He’s the founder of Content Marketing Institute (CMI), which quickly became the leading educational destination for enterprise brands looking for content marketing resources. Short-Form Content.

Copywriter 105

Copywriter Copywriting Writing Copy 105

Content Marketing Institute

DECEMBER 27, 2017

Ready or not, 2018 is on its way. If you happened to catch our collection of content marketing predictions for the upcoming year, you may think you’re in for a bumpy ride. They can help you tackle your usual tasks with less effort, so you can conserve your time and energy to prepare for whatever surprises 2018 might bring.

Content Marketing 111

Content Marketing Editorial Marketing Government 111

Content Marketing Institute

JANUARY 3, 2018

He did just that at Content Marketing World in his talk, How the Enterprise Marketing Department Can Build and Scale Media. HANDPICKED RELATED CONTENT: An Easy-to-Apply Framework to Build Your (New or Mature) Content Marketing Team. Will 2018 be? Let journalists be journalists. Register today.

Management 76

Management Electronics Media Architecture 76

Content Marketing Institute

MAY 25, 2018

At Content Marketing World 2017 , Gordon-Levitt talked about how just such a career dry spell led him to seize control of his creative destiny and to build something few startups and brands ever achieve: a thriving online community that not only pays for itself but also shares the wealth with its contributors. 4-7 in Cleveland, Ohio.

Content Creation 91

Content Creation Content Collaboration Script 91

Moz

JUNE 23, 2020

In this presentation, Ross will share data around the power of having a content engine, tools & strategies for content ideation, tools and tactics for content creation, and frameworks that brands can use to ensure that their content is distributed effectively after hitting publish. 3:30pm – Networking.

Consulting 80

Consulting Brand Awareness SEO Keywords 80

Buffer

NOVEMBER 8, 2023

Let’s be honest: you probably didn’t get into content marketing because you love working with numbers.    Thankfully for folks like me, there are many brilliant tools to help you keep on top of your content marketing metrics (little to no math required).   That’s certainly true for me.

Content Marketing 126

Content Marketing Marketing Social Media Search Engine Optimization 126

Moz

JUNE 23, 2020

In this presentation, Ross will share data around the power of having a content engine, tools & strategies for content ideation, tools and tactics for content creation, and frameworks that brands can use to ensure that their content is distributed effectively after hitting publish. 3:30pm – Networking.

Consulting 74

Consulting Brand Awareness SEO Keywords 74

Content Marketing Institute

SEPTEMBER 21, 2018

HANDPICKED RELATED CONTENT: Road Map to Success: Content Distribution Essentials That Win Eyeballs. 19 Favorite Tools for Content Promotion in 2018. Involve influencers in content promotion early. Most content marketers are familiar with influencer outreach. Content promotion: Beyond the basics.

Promotion 108

Promotion Brand Awareness Editorial Team Content Creation 108

Content Marketing Institute

FEBRUARY 6, 2019

And there’s a good chance they’ll rely on techniques like content marketing to help them reach that goal. Of course, content marketers who work at a company that’s achieved enterprise status understand the pursuit of growth never ends; it just plays out on a much larger and more complicated field of dreams.

Content Marketing 92

Content Marketing Marketing Content Collaboration 92

Content Marketing Institute

NOVEMBER 19, 2017

No matter how large or small your business is, or how experienced you are in content marketing, these recently published books can help you take your content marketing to the next level. Resources for content marketing newcomers. The chapters contain between three and 12 pages.

Content Marketing 108

Content Marketing Marketing Manufacturing Content 108

Content Marketing Institute

OCTOBER 10, 2018

You’ve come a long way, content marketers. Today, nearly all top-performing B2B content marketers – 90% – put their audience’s informational needs ahead of their company’s sales/promotional message. That it’s a common practice now shows how much marketers have adjusted their thinking. cmicontent.

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Audience Content Marketing IT Marketing 110