Content Marketing Institute

APRIL 27, 2018

I never thought I could use it to build an audience. Then I came across a blog post describing how an online publication drove leads and built a multimillion-dollar business from Instagram. I’m going to explain, step by step, how you can gain leads and clients using Instagram, too. Create and share great content.

Landing Page 108

Landing Page Editorial Team Editorial Social Media 108

Content Marketing Institute

DECEMBER 7, 2018

Taking into account the testing of content and subject lines, cold lead generation can take months to execute. HANDPICKED RELATED CONTENT : 19 Favorite Tools for Content Promotion in 2018. HANDPICKED RELATED CONTENT: Google Analytics + Marketing Automation: How to Get Better Insights About Your Audience. Cost: Free.

Content Marketing 96

Content Marketing Proofreader Marketing Editorial Team 96

Content Marketing Institute

SEPTEMBER 17, 2018

Here are 19 of my favorite tools (and pricing – though many are free) I use in my content promotion in 2018. I break these tools into four groups – social media and audience-building, distribution tools outside of social media, SEO and outreach, and promotion-enhancement tools. Social media and audience-building. Distribution.

Promotion 109

Promotion Content Social Media Editorial Team 109

Content Marketing Institute

NOVEMBER 22, 2018

As content marketers, we are always reminded of the need to focus on our audience and their needs. The value is really in getting that this is business and bringing the context of lead generation sales to everything that you do. Who is your audience? Leslie Carruthers , president, The Search Guru. Know yourself well.”.

Content Marketing 89

Content Marketing Marketing Content Editorial Team 89

Content Marketing Institute

AUGUST 6, 2018

Once I built an audience on those platforms, my goals and execution changed.”. Facebook Audience Insights. I’m big into audiences: figuring out what are the interests, behaviors, and demographics of your target customers. Use #Facebook Audience Insights to better understand who your target audience is, says @larrykim.

Social Media 111

Social Media Media Marketing Storytelling 111