Content Marketing Institute

APRIL 24, 2018

Think of Colgate’s gum disease resource page as the top of the mountain – a pillar of content like the one you aim to create for your brand. Remember, search engines are much smarter in 2018 and understand synonyms of your head term. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

Content 111

Content Editorial Team Engineering Content Creation 111

Content Marketing Institute

JUNE 19, 2018

HANDPICKED RELATED CONTENT: SEO Marketing Strategy: Tips for Success in 2018. Each row should have a blog post URL and its corresponding focus topic. Identify any posts that serve as pillar pages or have the potential to do so. No one post can provide all relevant tools in the space.

SEO 104

SEO Editorial Team Editorial Search Engine Optimization 104

Content Marketing Institute

SEPTEMBER 17, 2018

Not for the fun of it (although I genuinely enjoy most of it), but because I want it to increase awareness of my personal brand, drive traffic to my site, and generate leads. Here are 19 of my favorite tools (and pricing – though many are free) I use in my content promotion in 2018. I produce a lot of content.

Promotion 111

Promotion Content Social Media Editorial Team 111

Content Marketing Institute

SEPTEMBER 21, 2018

19 Favorite Tools for Content Promotion in 2018. HANDPICKED RELATED CONTENT: An 8-Step Process to Use Influencers to Elevate Your Brand. Regardless, they improve brand awareness and make your future marketing efforts more impactful. HANDPICKED RELATED CONTENT: How to Know If Your Content Impacts Brand Awareness [Tools].

Promotion 108

Promotion Brand Awareness Editorial Team Content Creation 108

Content Marketing Institute

APRIL 12, 2018

“It’s 2018. We were hiding our light under a bushel,” says Will McKenna, describing the company’s marketing efforts in the talk he and Fred Macri gave at Content Marketing World 2017: Awakening a Sleeping Giant: Crafting a Successful Content Brand in an 86-Year-Old Enterprise. Create a content brand: Capital Ideas. Their idea?

Brand 107

Brand Content Editorial Team Editorial 107

Content Marketing Institute

JANUARY 16, 2018

If you read our recent 2018 Content Marketing Predictions e-book , you may have noticed how many experts anticipate tech-enhanced experiences to dominate the content landscape. For example, HubSpot’s Scott Brinker predicts chatbots and voice interfaces will experience explosive growth. The robot even has its own Twitter handle.

Brand 106

Brand Content Storytelling Editorial Team 106

Content Marketing Institute

JUNE 6, 2018

Google’s recent rollout of mobile-first indexing proves brands willing to (once again) put users first will look better in the eyes of the search giant. And if that isn’t attractive enough, she argues that your brand’s user experience can (and should) compete with the users’ best-ever experience. Wearables. “It

Landing Page 100

Landing Page Editorial Team Recruitment Editorial 100

Content Marketing Institute

JUNE 26, 2018

You also can use these reviews as a source to find your brand advocates, who may be willing to work with you to create trustworthy content that converts, such as case studies. Craft celebratory blog posts. As soon as you discover your brand is on the list (yay!), Lilly Adam (@lillya1960) June 17, 2018. In closing.

Editorial Team 110

Editorial Team Content Landing Page Editorial 110

Content Marketing Institute

APRIL 2, 2018

HANDPICKED RELATED CONTENT: SEO Marketing Strategy: Tips for Success in 2018. Brands frequently mention their names in SEO page titles. HANDPICKED RELATED CONTENT: SEO Page Titles: 15-Point Checklist for B2B and B2C Brands. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

Content Marketing 111

Content Marketing Website SEO Healthcare 111

Content Marketing Institute

JULY 17, 2018

Websites from the world’s biggest brands may not feel the impact as much. CTT: @Google seems to give considerable latitude to sites from big brands, says @mikeonlinecoach. HANDPICKED RELATED CONTENT: SEO Marketing Strategy: Tips for Success in 2018. No one post can provide all relevant tools in the space. I doubt it.

SEO 88

SEO Editorial Team Keywords Engineering 88

Content Marketing Institute

OCTOBER 8, 2018

I’m talking about something more fundamental – something that can help that good video work to have the impact every marketer and brand wants from their investment. I’ve seen it harm brands often without them realizing it. A brand wants to produce a piece of video content. Don’t say “engagement” or “brand awareness.”

Marketing 110

Marketing Editorial Team Promotion Social Media 110

Content Marketing Institute

AUGUST 1, 2018

When you look at the library of content you publish, is it a string of somewhat-related blog posts, videos and more — or do all the pieces work together to tell a better, broader story? Of course (to poorly paraphrase Robert Rose), you want your editorial to tell one story instead of each piece being disconnected from the rest.

Editorial 83

Editorial Content Editorial Team Projects 83

Content Marketing Institute

JANUARY 26, 2018

This advanced approach should give your team: A single source for the status of in-progress content on different channels. A way to track your content’s use by teams in different internal brands, divisions, or countries. Add CMI to your planning calendar for 2018.

Editorial 111

Editorial Government Content Editorial Team 111

Content Marketing Institute

OCTOBER 26, 2017

Develop separate processes as needed to cover distinct categories of leads; for example, Vishal used categories like digital marketers, life-sciences consultants, pharma directors, agency leaders, innovations directors, and brand managers. If I didn’t believe in my brand, I wouldn’t be able to do what I’ve done.

Pharmaceutical 97

Pharmaceutical Landing Page Marketing Editorial Team 97

Content Marketing Institute

AUGUST 6, 2018

From fun personal accounts – like Small Chalk and Adam Padilla – to corporate brands, it connects more immediately and deeply with people than any other platform. From there you can craft ideas on the type of blog posts you should write to generate traffic and leads. I would highly recommend it for any brand.”.

Social Media 111

Social Media Media Marketing Storytelling 111

Content Marketing Institute

NOVEMBER 6, 2017

Don’t go overboard on branding. Those voices can earn you more credibility and backlinks, and boost your brand in the long run. Develop your brand through your video content. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

SEO 110

SEO Social Media Content Landing Page 110