Content Marketing Institute

JUNE 19, 2018

HANDPICKED RELATED CONTENT: SEO Marketing Strategy: Tips for Success in 2018. Instead, your user intent profiles should focus on stages in the funnel: awareness, engagement, conversion, and referral. Navigational queries include “location,” “address,” a brand name, or a generic product name in the search terms.

SEO 100

SEO Editorial Team Editorial Search Engine Optimization 100

Content Marketing Institute

SEPTEMBER 21, 2018

If you want your content to drive maximum value, finding opportunities to engage audiences is just as critical as the content itself. 19 Favorite Tools for Content Promotion in 2018. HANDPICKED RELATED CONTENT: An 8-Step Process to Use Influencers to Elevate Your Brand. Blog Engage. GrowthHackers.

Promotion 105

Promotion Brand Awareness Editorial Team Content Creation 105

Content Marketing Institute

APRIL 12, 2018

“It’s 2018. We were hiding our light under a bushel,” says Will McKenna, describing the company’s marketing efforts in the talk he and Fred Macri gave at Content Marketing World 2017: Awakening a Sleeping Giant: Crafting a Successful Content Brand in an 86-Year-Old Enterprise. Create a content brand: Capital Ideas. Their idea?

Brand 104

Brand Content Editorial Team Editorial 104

Content Marketing Institute

JANUARY 16, 2018

If you read our recent 2018 Content Marketing Predictions e-book , you may have noticed how many experts anticipate tech-enhanced experiences to dominate the content landscape. For example, HubSpot’s Scott Brinker predicts chatbots and voice interfaces will experience explosive growth. The robot even has its own Twitter handle.

Brand 102

Brand Content Storytelling Editorial Team 102

Content Marketing Institute

NOVEMBER 22, 2018

With this vision of mentorship in mind, our editorial team asked a few influential experts in the Content Marketing World community to share the best piece of advice they received from someone whom they look up to in the industry or someone who has inspired their content marketing career. Push the damn button. Focus on those things.

Content Marketing 89

Content Marketing Marketing Content Editorial Team 89

Content Marketing Institute

JUNE 6, 2018

Google’s recent rollout of mobile-first indexing proves brands willing to (once again) put users first will look better in the eyes of the search giant. And if that isn’t attractive enough, she argues that your brand’s user experience can (and should) compete with the users’ best-ever experience. Wearables. “It

Landing Page 96

Landing Page Editorial Team Recruitment Editorial 96

Content Marketing Institute

OCTOBER 8, 2018

For the sake of marketing budgets, audience engagement and experience, and ROI, let’s push things forward. I’m talking about something more fundamental – something that can help that good video work to have the impact every marketer and brand wants from their investment. I’ve seen it harm brands often without them realizing it.

Marketing 108

Marketing Editorial Team Promotion Social Media 108

Content Marketing Institute

APRIL 2, 2018

HANDPICKED RELATED CONTENT: SEO Marketing Strategy: Tips for Success in 2018. Engagement. Brands frequently mention their names in SEO page titles. HANDPICKED RELATED CONTENT: SEO Page Titles: 15-Point Checklist for B2B and B2C Brands. Let’s dive in. Keyword selection. Click To Tweet. Image names.

Content Marketing 110

Content Marketing Website SEO Healthcare 110

Content Marketing Institute

JULY 17, 2018

And that disappoints Google too, which already gives the site low rankings because of navigation issues, page load speed , and dry content that fails to engage visitors. Websites from the world’s biggest brands may not feel the impact as much. HANDPICKED RELATED CONTENT: SEO Marketing Strategy: Tips for Success in 2018.

SEO 84

SEO Editorial Team Keywords Engineering 84

Content Marketing Institute

OCTOBER 26, 2017

Find the right tools and the right flow to manage your lead-nurturing process in relation to your content engagement. If I didn’t believe in my brand, I wouldn’t be able to do what I’ve done. Discover an engagement cadence that works. Say you are going to engage a prospect over eight weeks.

Pharmaceutical 95

Pharmaceutical Landing Page Marketing Editorial Team 95

Content Marketing Institute

MARCH 6, 2018

Editorial plans should incl guidelines & governance, processes & tools, team resources. Take a shortcut: If you’re strapped for time but still want to do planning right, why not grab some tricks, tips, and helpful templates from our 2018 Content Marketing Toolkit ? Governance lies at the heart of every editorial program.

Editorial 98

Editorial Government Collaboration Content 98

Content Marketing Institute

AUGUST 6, 2018

From fun personal accounts – like Small Chalk and Adam Padilla – to corporate brands, it connects more immediately and deeply with people than any other platform. HANDPICKED RELATED CONTENT: 4 Tips for Engaging Instagram Content [Examples]. I share daily from Elevate and track engagements.”. But I can’t quit you, Insta.”.@Instagram

Social Media 111

Social Media Media Marketing Storytelling 111

Content Marketing Institute

NOVEMBER 6, 2017

That means creating great cornerstone content – content that’s so rich you can repurpose it and use it to engage customers throughout your sales funnel and to encourage a variety of actions. This also helps us with user/reader engagement. Don’t go overboard on branding. How to use white papers to build links. Credibility.

SEO 110

SEO Social Media Content Landing Page 110

Content Marketing Institute

OCTOBER 29, 2018

So, as an editorial team, we have changed the headline and image accordingly to hopefully better reflect our aim with the post. This is a perfect metaphor for where content marketing is in 2018. These are usually smaller teams that become more mature and may evolve into the Performer model (directly above on the graph).

Content Marketing 73

Content Marketing Marketing Content Editorial 73