Content Marketing Institute

MARCH 20, 2018

From an outsider’s view, it can be easy to assume content creators simply generate imaginative ideas, write (or record) them, and then publish them as a blog post, email message, or other content piece. Content Marketing Strategy Essentials. Turn Your Strategy Into a Stellar Editorial Content Plan.

Content Creation 109

Content Creation Content Creator Editorial Content 109

Content Marketing Institute

NOVEMBER 22, 2017

If you’re a chief content officer , copywriter, designer, or programmer searching for ways to create more and better content in less time, you’ll find fresh ideas for improving your creativity, productivity, and writing skills with these best books from 2017. Cheryl refers to them as the “twin areas of creativity.”

Creativity 105

Creativity Content Marketing Marketing Content 105

Content Marketing Institute

NOVEMBER 9, 2017

It’s imperative to start out with a solid strategy (and, no, a strategy is not your editorial calendar ). Editorial planning. First comes strategy, then comes editorial planning. First comes strategy, then comes editorial planning, says @michelelinn. What is our internal process or workflow for creating this content?

Content Marketing 88

Content Marketing Editorial Proofreader Content Creator 88

Content Marketing Institute

JANUARY 16, 2018

But while your Google Home pods, face ID-enabled iPhones, wearable fitness trackers, 3D printers, and the like might be fun and games now, there’s serious power behind those tools – power that enhances the performance of your content marketing efforts, makes them easier to produce, and makes them more enticing to your audiences.

Brand 102

Brand Content Storytelling Editorial Team 102

Content Marketing Institute

APRIL 12, 2018

“It’s 2018. shared that nugget of wisdom at the recent Intelligent Content Conference in Las Vegas. When you set out to create a new content brand, identify what problem it solves for your company. HANDPICKED RELATED CONTENT: One Thing Is Killing Content Marketing and Everyone Is Ignoring It. It’s critical.”.

Brand 104

Brand Content Editorial Team Editorial 104

Content Marketing Institute

OCTOBER 26, 2017

In that situation, you’ve got to be creative,” he says. In addition, 70% of top performers rate project management flow of their content-creation projects as ‘excellent’ or ‘very good’ versus only 36% of all respondents. As you can see, most respondents value creativity and craft.

Pharmaceutical 95

Pharmaceutical Landing Page Marketing Editorial Team 95

Content Marketing Institute

MARCH 6, 2018

But let’s face it: Not all of us have a direct part to play in crafting or controlling our company’s strategic, high-level view of content. I recommend starting with our Content Marketing Strategy Essentials guide and branching off from there. What’s in an editorial plan? Governance lies at the heart of every editorial program.

Editorial 98

Editorial Government Collaboration Content 98

CoSchedule

FEBRUARY 27, 2023

Hire enough content creation and management staff to do it right. Show people creative ideas for using your products. Apart from its informational content, Musician Tuts also features creative blog ideas like expert roundup posts and joke collections. Develop a strong editorial voice. Get creative.

Creativity 98

Creativity Blog Blogging Food 98

Content Marketing Institute

DECEMBER 25, 2018

To avoid providing too much (or too little) detail in your statement, follow these tips: Be succinct but don’t oversimplify: Describe your editorial mission clearly to prevent your content team and your readers from making assumptions about the purpose of your brand’s content. Find specialized content creation talent.

Content Marketing 108

Content Marketing Marketing Content Editorial 108

Content Marketing Institute

JANUARY 28, 2019

If I can brag for a moment, I would say that we have a good, 50-yard-line view of where content sits in business these days. As I noted in my last post , in 2018 my team – the consulting and education group – worked directly with more than 30 of the Fortune 500. Click To Tweet. Robert_Rose Click To Tweet.

Marketing 96

Marketing Government Content Content Creation 96

Content Marketing Institute

NOVEMBER 14, 2017

Like their peers in North America, Australian content marketers say their organizations are concentrating more on building audiences than they were a year ago. That’s a 23% year-over-year increase, which is higher than the 18% year-over-year increase reported by North American B2B content marketers. An editorial calendar helps.

Content Marketing 78

Content Marketing Editorial Marketing Content 78

Content Marketing Institute

NOVEMBER 6, 2017

HANDPICKED RELATED CONTENT: Want Content That’s More Usable & Reusable? 17 No-Cost Ways Writers Can Extend Reach of Their Editorial. Last month my Twitter feed was abuzz about the new Content Marketing Institute’s Benchmarks, Budgets, and Trends report – and with good reason. Data/research.

SEO 110

SEO Social Media Content Landing Page 110