Content Marketing Institute

NOVEMBER 1, 2017

Even so, many manufacturing companies are in the young/first steps phases of content marketing maturity, as reported in today’s release of Manufacturing Content Marketing 2018: Benchmarks, Budgets, and Trends—North America sponsored by IEEE GlobalSpec Media Solutions. “Be Get your content production process in order.

Manufacturing 98

Manufacturing Content Marketing Marketing Editorial 98

The Hoth

NOVEMBER 22, 2022

It’s because even with all the backlinks and on-page optimizations in the world, your content won’t rank and won’t generate new leads/revenue if you misinterpret the search intent. Google is well aware of this, which is why it published a document on it a few years back in 2018. .

Keywords 118

Keywords SEO Sales Brand Awareness 118

ContentWriters

JANUARY 12, 2023

All of Johnson & Johnson’s positive press has resulted in a steady flow of content that has helped to solidify its current brand image. The J&J blog is a great example of content creation for green marketing because it’s peppered with personal stories and articles on environmental sustainability.

Manufacturing 98

Manufacturing Marketing Food Transportation 98

Moz

MAY 10, 2020

Posted by Caroline-Forsey When I first joined HubSpot's blogging team in January 2018, I loved our writing process. While we developed a pulse for understanding what our readers liked from reviewing top viewed posts from the past, our process didn't enable us to develop content that matched what our potential readers wanted from us.

Creativity 70

Creativity SEO Content Hospitality 70

Content Marketing Institute

AUGUST 3, 2018

Editor’s note: Venetta Linas Paris is a finalist for 2018 Content Marketer of the Year. We’ll share insight from CMY finalists in the blog before the winner is announced at Content Marketing World in September. We talk a lot in content marketing about how stories can engage, educate, and win over audiences.

IT 57

IT Content Content Creation Social Media 57

Content Marketing Institute

MARCH 1, 2018

Even if we wanted to use in-your-face dropdowns begging for an address, we had no special content to offer. Resolved to do better, in 2016 we began creating premium content monthly. We published lengthier e-books, practical templates , and how-to guides ; we also posted blog content pointing to those premium assets.

Brand 95

Brand IT Editorial Team Social Media 95

Fat Joe

SEPTEMBER 6, 2023

That means you get to show off graphs like this to your clients: Mission accomplished pic.twitter.com/frlghb3vE3 — Aleyda Solis (@aleyda) November 19, 2018 Better Website Experience The fundamentals of white hat SEO are providing great content and a great user experience. A survey by Ahrefs found that 45.6%

SEO 52

SEO Search Engine Optimization Engineering Keywords 52

Express Writers

JANUARY 24, 2023

Source: [link] 10 Key SEO Content Factors in the Google Search Quality Evaluator Guidelines This document offers an expansive guide to Google’s preferences and the future of SEO. Beneficial Purpose In 2018, Google updated its guidelines with the concept of “ beneficial purpose.” This blog was originally published in 2021.

Content Creator 98

Content Creator Medical Concept SEO 98

Fat Joe

AUGUST 9, 2023

Content Creation Opportunities Your responses can often be repurposed in a blog post, newsletter, and other marketing material. Draw from your experience and knowledge to deliver insights that can enrich the content piece. Once the piece has been published, share it on your social channels and tag the journalist.

Agency 52

Agency Keywords Brand Awareness Digital Marketing 52

Content Marketing Institute

JANUARY 31, 2018

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. Though podcasting certainly isn’t a new medium, it has come into its own as a content platform over the last few years. What podcast will be the best in 2018? Click To Tweet.

Brand 108

Brand Storytelling Creativity Content Marketing 108

Content Marketing Institute

JULY 24, 2018

What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. HANDPICKED RELATED CONTENT: An Alternative Approach to Developing Content Marketing Personas. Support external content creation.

Content Marketing 106

Content Marketing Marketing Content Content Creation 106

Moz

JUNE 23, 2020

Do you need to publish research? Learn how a personal brand combines with content to drive big wins in SEO. This presentation will help you not only uncover content-market fit, but also capitalize on it. In 2018, he taught us everything we didn't know about SEO. Can it be outsourced? Or strong opinion?

Consulting 80

Consulting Brand Awareness SEO Keywords 80

Moz

JUNE 23, 2020

Do you need to publish research? Learn how a personal brand combines with content to drive big wins in SEO. This presentation will help you not only uncover content-market fit, but also capitalize on it. In 2018, he taught us everything we didn't know about SEO. Can it be outsourced? Or strong opinion?

Consulting 74

Consulting Brand Awareness SEO Keywords 74

Content Marketing Institute

JUNE 1, 2018

A few brands took advantage of the 2018 Olympic Games in Pyeongchang to experiment with VR to engage a broader audience. These examples (and VR experiments emerging in fashion, cosmetics, comics, publishing, and the list goes on) mark the early days of this exciting medium for storytelling. That creates camaraderie.

Storytelling 111

Storytelling Collaboration Education Entertainment 111

Content Marketing Institute

JANUARY 3, 2018

As Robert and Joe say in Killing Marketing, the marketing skills of tomorrow are equal parts marketing and publishing. The #marketing skills of tomorrow are equal parts marketing & publishing. Will 2018 be? Cover image by Joseph Kalinowski/Content Marketing Institute. joepulizzi @robert_rose Click To Tweet.

Management 77

Management Electronics Media Architecture 77

Content Marketing Institute

SEPTEMBER 21, 2018

HANDPICKED RELATED CONTENT: Road Map to Success: Content Distribution Essentials That Win Eyeballs. 19 Favorite Tools for Content Promotion in 2018. Involve influencers in content promotion early. Most content marketers are familiar with influencer outreach. Contribute to content sharing communities.

Promotion 108

Promotion Brand Awareness Editorial Team Content Creation 108

Content Marketing Institute

DECEMBER 27, 2017

Ready or not, 2018 is on its way. If you happened to catch our collection of content marketing predictions for the upcoming year, you may think you’re in for a bumpy ride. They can help you tackle your usual tasks with less effort, so you can conserve your time and energy to prepare for whatever surprises 2018 might bring.

Content Marketing 111

Content Marketing Editorial Marketing Government 111

Buffer

OCTOBER 30, 2023

I started as a content marketing consultant, leaving behind my nine-to-five corporate engineering job in 2018. Factors such as how much time you can dedicate to LinkedIn, your experience with content creation tools at your disposal, your writing skills, and existing connections play a huge role in your success. 

Content Creation 119

Content Creation Social Media Consulting Script 119

Neil Patel

OCTOBER 12, 2020

The Salesforce State of Marketing Report noted that AI adoption with marketers is up by a whopping 186% from 2018, with 84% using AI technology. A report published by ManpowerGroup found that 87% of employers anticipate increasing or maintaining their human workforce due to AI automation. Create Better Content, Faster.

Marketing 136

Marketing Landing Page Content Creation Social Media 136

Buffer

NOVEMBER 8, 2023

Output I’m adding this one into the mix with a caveat — if content output is a metric you track, you must be clear on why. If you’re not focusing on high-quality content creation with a clear goal in mind (like Hailley Griffis and Eric Doty explain below), delivering ROI on all your hard work is going to be tough.

Content Marketing 131

Content Marketing Marketing Social Media Search Engine Optimization 131

Smart Blogger

FEBRUARY 16, 2023

Content Marketing Statistics Here’s what you need to know about content marketing strategy : Video was the primary form of content being created in 2022, followed by blogs and images. HubSpot , 2022) 46% of businesses plan to increase their inbound marketing content creation spending in 2023. TechCrunch , 2018) 10.

Digital Marketing 127

Digital Marketing Marketing Retail Landing Page 127

Content Marketing Institute

MARCH 20, 2018

It’s a distinction that most content marketers are familiar with – especially if it’s your job to spin rough, disorganized insights and ideas into high-performing content gold. Read on for a handy tutorial on the essentials, along with resources that can help take your content creation to greater levels of success.

Content Creation 111

Content Creation Content Creator Editorial Content 111

Smart Blogger

JUNE 5, 2023

2014: Facebook admits to conducting a “mood manipulation” experiment on half a million users — showing them positive or negative content on their news feeds to see how it affects their emotions. Ello Known as the “The Creators Network, ” Ello is dedicated to connecting artists, brands, publishers and their fans. Number of Users 1.2

Social Media 111

Social Media Content Creator Utilities Agency 111

Content Marketing Institute

OCTOBER 26, 2018

Editor’s note: You may have missed the original article by Steve Rayson when it was published last year. Successful content marketing depends on creating and amplifying exceptional content. Social shares have not kept pace with the amount of content available, and content marketers have felt the impact.

Content Creator 102

Content Creator Promotion Social Media Engineering 102

Content Marketing Institute

NOVEMBER 19, 2017

No matter how large or small your business is, or how experienced you are in content marketing, these recently published books can help you take your content marketing to the next level. Committing to a process of content creation. Publishing and distributing. Extracting and managing knowledge.

Content Marketing 108

Content Marketing Marketing Manufacturing Content 108

Smart Blogger

OCTOBER 28, 2022

Be sure to check out their blog content that is loaded with helpful tips for writers and entrepreneurs at any experience level. They work with a wide range of clients like publishers Dorling Kindersley and the prestigious London Business School. Publishing company McGraw-Hill says Bob is “America’s top copywriter.”. Copyblogger.

Copywriter 93

Copywriter Copywriting Freelance Copywriting Blog 93

ProBlogger

JUNE 15, 2022

11 Ways to Create More Compelling Content for Your Blog. Unless your content is useful to people and it’s going to change their life in some way, there’s probably no point in publishing it. Compelling content doesn’t just happen, it takes years of learning and practicing the art and craft of creating content.

Storytelling 49

Storytelling Content Blog Blogging 49

Buffer

NOVEMBER 8, 2023

Output I’m adding this one into the mix with a caveat — if content output is a metric you track, you must be clear on why. If you’re not focusing on high-quality content creation with a clear goal in mind (like Hailley Griffis and Eric Doty explain below), delivering ROI on all your hard work is going to be tough.

Content Marketing 52

Content Marketing Marketing Social Media Search Engine Optimization 52

Content Marketing Institute

JANUARY 16, 2018

But while your Google Home pods, face ID-enabled iPhones, wearable fitness trackers, 3D printers, and the like might be fun and games now, there’s serious power behind those tools – power that enhances the performance of your content marketing efforts, makes them easier to produce, and makes them more enticing to your audiences.

Brand 106

Brand Content Storytelling Editorial Team 106

Content Marketing Institute

NOVEMBER 22, 2017

This book will make a profound difference in your personal as well as your content marketing team’s 2018 productivity. HANDPICKED RELATED CONTENT: 7 Things You Need to Have a Productive (and Happy) Content Marketing Team. My favorite Amy-ism: “You’re not finished until you press publish!” by Erik Wahl. Conclusion.

Creativity 108

Creativity Content Marketing Marketing Content 108

Content Marketing Institute

DECEMBER 13, 2017

As I shared in Content Creation Robots Are Here , billions of AI-created pieces of content are published yearly. What does this mean for humans who create content? Despite the growth in artificial intelligence capabilities, the human content writer is needed more than ever. Are you in danger of losing a job?

Content Creator 103

Content Creator Content Creation Content Storytelling 103

Content Marketing Institute

DECEMBER 11, 2018

That will mean several things: Great writers and editors will have new career opportunities (and higher paying ones if Andy Crestodina’s prediction is right), and brands will take a closer look at their publishing schedules (cranking out a million mediocre pieces will only serve to hide your brilliant content). Click To Tweet.

Content Marketing 109

Content Marketing Storytelling Marketing Content 109

ProBlogger

NOVEMBER 27, 2017

Using the SMART Approach to Set Your Blogging Goals for 2018 . It’s that time of year where many of us are reviewing the year gone by and setting our blogging goals for 2018. That’s just a recap of what we’ve published over the last week. I want to publish a blog post every week.” That’s what, us, Aussies do.

Blog 46

Blog Blogging Blogger Publisher 46

Content Marketing Institute

NOVEMBER 9, 2017

I had the pleasure of thinking through this question in more detail when Joe asked me to speak about creating the ultimate content marketing team at Content Marketing World 2017. HANDPICKED RELATED CONTENT: Content Marketing Industry: What’s Happening in Hiring [Research]. Content creation. Ah, design.

Content Marketing 92

Content Marketing Editorial Proofreader Content Creator 92

ProBlogger

JUNE 15, 2022

11 Ways to Create More Compelling Content for Your Blog. Unless your content is useful to people and it’s going to change their life in some way, there’s probably no point in publishing it. Compelling content doesn’t just happen, it takes years of learning and practicing the art and craft of creating content.

Storytelling 26

Storytelling Content Blog Blogging 26

Moz

NOVEMBER 18, 2019

But don’t just take my word for it — check out this client project where keyword research was executed after a year of publishing content that wasn’t backed by keyword analysis: (Note: Each line represents content published within a given year, not total organic sessions of the site.).

IT 60

IT SEO Concept Content 60

Content Marketing Institute

JULY 18, 2018

The content marketing team now spent hours instead of minutes preparing posts. New workflow rules required posts go through extra regression testing through IT, taking publishing from days to weeks. In February 2018, three months shy of its 5th birthday, the financial services company’s digital magazine was killed.

Content Marketing 64

Content Marketing Marketing Content Architecture 64