Shouldn’t Every Piece of Content Be Clickbait?
Content Marketing Institute
DECEMBER 4, 2018
A mysterious headline might be: The One Word I Promised to Stop Using in 2018. Marketers and content creators seeking to avoid clickbait-type content should try to provide all essential information in the headline or summary, says John Sammon, CEO of Sixth City Marketing. It isn’t shouty but deliberately ambiguous.
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