Content Marketing Institute

JULY 24, 2018

What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. 50,000: Engage with an industry-specific freelance writer or visual content creator to enhance the content around a strategic business message.

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Content Marketing Institute

DECEMBER 29, 2017

This second idea stolen from Paul comes with a great payoff: Use the oft-derided pop-up to offer content suggestions rather than to gather email addresses.@HealthCatalyst HealthCatalyst uses pop-ups to offer content suggestions. That way, every new piece can point the audience to more content that may be useful. Click To Tweet.

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Content Marketing Institute

APRIL 20, 2018

Writing platform Airstory lets you keep drafts, notes, and related content together as you work on a repurposing project. Use this drag-and-drop document builder to gather pieces of content you want to repurpose and collaborate with other content creators working on the same piece.

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