Neil Patel

JUNE 22, 2021

By trying new things and not being afraid to get creative with content, I’ve narrowed my list down to 30 content marketing tactics that’ll skyrocket your search traffic. Native advertising is a form of online marketing in which the “ad” content matches the platform where it’s published. Build More Targeted Landing Pages.

Content Marketing 145

Content Marketing Marketing Landing Page Content 145

Content Marketing Institute

JANUARY 31, 2018

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. Podcasts offer great versatility in terms of their storytelling approach, business purpose, show format, creative features, and even how they are produced and distributed. Power of the podcast. . Click To Tweet.

Brand 105

Brand Storytelling Creativity Content Marketing 105

Content Marketing Institute

JULY 6, 2018

As we begin to unveil our 2018 finalists in the coming weeks, we want to give you a closer look at last year’s honoree. But even occasional hikers and those whose adventures are limited to chaperoning Girl Scout campouts find REI’s content inviting, approachable, educational, creative, and bold. In 2015, the REI Foundation made a $1.5

Content Marketing 102

Content Marketing Marketing Content Retail 102

The Subversive Copy Editor

JANUARY 16, 2023

Many manuscripts are in good enough shape for submission; the publisher will commission a professional copyedit when the book is under contract. __. They know when to enforce strict writing rules and when to fudge in a creative context.  Chicago: University of Chicago Press, 2018. Note to Readers. Thank you for reading.

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Proofreader Writer Editorial Publisher 52

Content Marketing Institute

DECEMBER 7, 2018

In the following example, when a new item is published to my blog, it’s automatically posted to my Facebook page. Set up a few cause-and-effect triggers so each time you publish a blog post it automatically gets promoted on your social media. HANDPICKED RELATED CONTENT : 19 Favorite Tools for Content Promotion in 2018.

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Content Marketing Proofreader Marketing Editorial Team 96

Content Marketing Institute

DECEMBER 27, 2017

Ready or not, 2018 is on its way. They can help you tackle your usual tasks with less effort, so you can conserve your time and energy to prepare for whatever surprises 2018 might bring. Creating an actionable editorial plan. Determine your editorial guidelines and governance details. joderama Click To Tweet.

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Content Marketing Editorial Marketing Government 111

Content Marketing Institute

SEPTEMBER 21, 2018

19 Favorite Tools for Content Promotion in 2018. But if you treat it as something you do after you publish your content, you’re missing an opportunity. Once your content is published, reach out to the influencers you partnered with in the creative process. Book publishing opportunities. Click To Tweet.

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Promotion Brand Awareness Editorial Team Content Creation 105

Intergrowth

MARCH 5, 2023

Affiliate Marketing In an affiliate marketing campaign , a company pays a publisher (most often a blog) to promote their products. In exchange, the publisher receives a commission for each click, sale, or sign-up. For example, a makeup company might work with a well-known YouTuber who publishes makeup tutorial videos.

Marketing 92

Marketing Social Media Brand Awareness Content Management System 92

Content Marketing Institute

NOVEMBER 22, 2017

If you’re a chief content officer , copywriter, designer, or programmer searching for ways to create more and better content in less time, you’ll find fresh ideas for improving your creativity, productivity, and writing skills with these best books from 2017. Efficiency: Building your team’s creativity, planning, and productivity.

Creativity 105

Creativity Content Marketing Marketing Content 105

Content Marketing Institute

MARCH 20, 2018

From an outsider’s view, it can be easy to assume content creators simply generate imaginative ideas, write (or record) them, and then publish them as a blog post, email message, or other content piece. Turn Your Strategy Into a Stellar Editorial Content Plan. How will our creative efforts align with our strategic goals?

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Content Creation Content Creator Editorial Content 109

Content Marketing Institute

NOVEMBER 22, 2018

With this vision of mentorship in mind, our editorial team asked a few influential experts in the Content Marketing World community to share the best piece of advice they received from someone whom they look up to in the industry or someone who has inspired their content marketing career. Publish the piece by @isocialfanz via @mdeziel.

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Content Marketing Marketing Content Editorial Team 89

Content Marketing Institute

NOVEMBER 26, 2018

A BuzzSumo study, Content Trends 2018 , confirms it; in a review of 100 million articles published in 2017, the company found social sharing was half what it was three years earlier. One successful but often overlooked approach is publishing original research. The concept of publishing research isn’t new.

Content 89

Content Editorial Freelance Projects 89

Content Marketing Institute

JANUARY 16, 2018

If you read our recent 2018 Content Marketing Predictions e-book , you may have noticed how many experts anticipate tech-enhanced experiences to dominate the content landscape. Give reality a little creative license. For example, HubSpot’s Scott Brinker predicts chatbots and voice interfaces will experience explosive growth.

Brand 102

Brand Content Storytelling Editorial Team 102

Content Marketing Institute

APRIL 9, 2018

No matter how much time and care you put into building your strategy, outlining your editorial plans and processes, or crafting persuasive, engaging, high-quality copy, your brand’s potential for success often lives or dies by your distribution and promotion choices. Turn Your Strategy Into a Stellar Editorial Content Plan.

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Editorial Content Social Media Promotion 102

Content Marketing Institute

APRIL 12, 2018

“It’s 2018. Will, a senior creative manager at American Funds, part of Capital Group, knew in their business, “thought leadership is not just kind of nice, something extra. Road Map to Success: Turn Your Strategy Into a Stellar Editorial Content Plan. We can’t hoard knowledge any longer.” Andy Crestodina, speaker, blogger, etc.,

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Brand Content Editorial Team Editorial 104

Content Marketing Institute

NOVEMBER 9, 2017

While I shared a framework useful for restructuring your team and/or making hiring decisions (which will be published shortly on this blog), today we’re digging into the various skill areas your team needs to cover. It’s imperative to start out with a solid strategy (and, no, a strategy is not your editorial calendar ). Click To Tweet.

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Content Marketing Editorial Proofreader Content Creator 88

Content Marketing Institute

OCTOBER 8, 2018

I’ve seen creative briefs that give little detail on audience or, worse, state the video is for multiple audiences. Performing a video content gap analysis at an early stage will help you genuinely differentiate the videos you publish. What’s getting traction (look at engagement on videos published on Facebook, YouTube, and Twitter)?

Marketing 108

Marketing Editorial Team Promotion Social Media 108

Content Marketing Institute

OCTOBER 26, 2017

In that situation, you’ve got to be creative,” he says. As you can see, most respondents value creativity and craft. In Vishal’s case, passion might mean finding creative ways to do his own market research. Please share an example of a time when your own creativity, openness, or gumption made a difference.

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Pharmaceutical Landing Page Marketing Editorial Team 95

Content Marketing Institute

MARCH 21, 2018

billion expected to be wagered in 2018. Here’s how it could work: Pick 16 articles published in four of your primary categories. Be creative in what you want them to guess – make it interesting for them so they want to participate. Set up your editorial calendar at a pace that works for both your content team and your audience.

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Content Marketing Marketing Content Storytelling 96

CoSchedule

FEBRUARY 27, 2023

Consistently publish content on a variety of those topics. What separates Matthew’s blog from most other SEO blogs is that he publishes well-written case studies. They publish several different blogs, but for this post, look at Think With Google. link] gives writers insight and ideas how to publish great content.

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Creativity Blog Blogging Food 98

Content Marketing Institute

MARCH 6, 2018

There are just as many of us whose job it is to fulfill the promise of those strategic ideals by implementing and executing on an editorial plan – i.e., the policy, process, team resource, and task-related decisions that will best position your content marketing program for long-term success. What’s in an editorial plan?

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Editorial Government Collaboration Content 98

Content Marketing Institute

DECEMBER 25, 2018

To avoid providing too much (or too little) detail in your statement, follow these tips: Be succinct but don’t oversimplify: Describe your editorial mission clearly to prevent your content team and your readers from making assumptions about the purpose of your brand’s content. Describe your ideal brand voice in three words.

Content Marketing 108

Content Marketing Marketing Content Editorial 108

CoSchedule

DECEMBER 19, 2022

The use of ratings from Glassdoor inspires trust from readers, while the use of emojis adds a playful element that goes with their mission statement to “inspire and unlock creativity.”. Ceros keeps the text on the page short and sweet, with powerful statements like “liberating technology” by unlocking creativity. Home Depot.

Writing 131

Writing Transportation Electronics Manufacturing 131

Content Marketing Institute

NOVEMBER 6, 2017

By contrast, publishing new data and research is a great way to build a robust link profile. Offer to let them post your infographic and write a short accompanying guest post for them to publish. Use supporting #content when publishing infographics to earn high-quality backlinks, says @ab80. Publish a white paper.

SEO 110

SEO Social Media Content Landing Page 110

Content Marketing Institute

AUGUST 6, 2018

Editor’s note: You may have missed this article when CMI published it in 2016. I don’t expect every company to publish what they earn vs. what they pay people the way Buffer does, but it’s a warm-and-fuzzy approach to helping disconnected folks like moi see the humans behind a software company.”. Three reasons. (1) Click To Tweet.

Social Media 111

Social Media Media Marketing Storytelling 111

Content Marketing Institute

NOVEMBER 14, 2017

As reported in Content Marketing in Australia 2018: Benchmarks, Budgets, and Trends , 85% of Australian respondents agree that their organization is focused on building an audience versus 69% last year. If you can commit to nothing more than three blog posts a quarter, then commit to publishing one post per month.

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Content Marketing Editorial Marketing Content 78