Content Marketing Institute

APRIL 27, 2018

Optimize bio link, offer, and landing page to drive leads with #InstagramMarketing, says @zorzini. Create an Instagram-specific landing page. Another crucial element of Foundr Magazine’s strategy is to use a landing page optimized for Instagram traffic. The bio link is also important. Click To Tweet.

Landing Page 108

Landing Page Editorial Team Editorial Social Media 108

Content Marketing Institute

MARCH 1, 2018

And we hired a full-time inbound marketing expert to generate leads through landing pages and nurture those leads through an evolving set of email sequences. Yet instead of going deeper into the funnel to garner more sales, we chose to focus on the top of the funnel. The results came quickly. Still, we were restless.

Brand 91

Brand IT Editorial Team Social Media 91

Content Marketing Institute

JUNE 6, 2018

While shoppers early in the buying process are offered an interactive landing page to sort and explore models based on individual preferences, more primed buyers are led to a page that displays local showrooms and seasonal deals. Between 2009 and 2018, they were actually able to increase their market share from 9% to 18%.”.

Landing Page 97

Landing Page Editorial Team Recruitment Editorial 97

Content Marketing Institute

OCTOBER 26, 2017

The kind of system he’s talking about is the process that supports what your marketing and sales teams want to accomplish. When people opted in to a certain level, the marketing team put their data in Pardot , which initiated automation programs. Unbounce , which has his landing page. Landing pages take a while.

Pharmaceutical 96

Pharmaceutical Landing Page Marketing Editorial Team 96

Content Marketing Institute

OCTOBER 8, 2018

Some answers include: Get more conversions on a product page. Increase the quality of leads passed to sales. Now let’s look at a product page on the brand’s site: This video is pure product selling. It makes sense when you think about the context – a product page where the objective is to make a sale. Who’s it for?

Marketing 109

Marketing Editorial Team Promotion Social Media 109

Content Marketing Institute

NOVEMBER 6, 2017

That means creating great cornerstone content – content that’s so rich you can repurpose it and use it to engage customers throughout your sales funnel and to encourage a variety of actions. After you optimize your content for YouTube and rake in some views, I recommend natively hosting your best video content on your landing pages as well.

SEO 110

SEO Social Media Content Landing Page 110