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My 2023 Creative and Business Goals With Joanna Penn

The Creative Penn

In 2019, I posted 9 Ways That Artificial Intelligence (AI) Will Disrupt Authors And The Publishing Industry , and I'm planning to do an update of that later in the year. Some are expanding use of AI translation, and many more are using text-to-speech generation for audio, like Google Play Automated Narration or Deep Zen.

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Review Of My 2022 Creative Business Goals

The Creative Penn

I started Books and Travel in May 2019 when I envisioned a travel-related business around it with different books and products, and perhaps even guided tours and creative holidays. I stopped sleeping properly in November 2019 and blamed my subsequent insomnia on the pandemic. So creative uses of AI are not a surprise to me.

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How to Detect and Improve Underperforming Content: A Guide to Optimization

Moz

For instance, let’s have a look at this post , from August 2019, which talks about Google’s regular updates and what webmasters should focus on: “Focus on content: pages that drop after a core update don’t have anything wrong to fix. Check out my 2019 post on this subject , which goes into a lot more detail.

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The Ultimate Guide to SEO Meta Tags

Moz

It's important to note that in 2019, you meta tags still matter, but not all of them can help you. It's the ad copy that will determine if users click on your result. A few options are listed below, but your web designer should know what's best for your site. <meta Sell the page — get them to click on the result.

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Google Ads Mistakes to Avoid — Best of Whiteboard Friday

Moz

But one of my resolutions for 2019 is to bring together SEO and PPC people, because SEO can learn a lot from PPC, and yes, PPC, you also can learn a lot from SEO. Make sure to have at least three ads per group. Add emotional triggers into your ad copy. Then look at your ad copy.

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The Tsunami Of Crap, Misinformation, And Responsible Use Of AI With Tim Boucher

The Creative Penn

On The Guardian UK in 2018, Fake books sold on Amazon could be used for money laundering ; and in 2019, Plagiarism, book-stuffing, click farms … the rotten side of self-publishing. Some only use AI tools for generating sales descriptions or ad copy. Because yes, we’ve heard this all before. And I kind of dug into that.

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Google Ads Mistakes to Avoid - Whiteboard Friday

Moz

But one of my resolutions for 2019 is to bring together SEO and PPC people, because SEO can learn a lot from PPC, and yes, PPC, you also can learn a lot from SEO. Make sure to have at least three ads per group. Add emotional triggers into your ad copy. Then look at your ad copy.

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