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5 Steps to Optimize Web Content Like an SEO Expert

The Hoth

If you don’t routinely optimize web content, holding onto top SERP rankings will be next to impossible. There’s a lot to know about optimizing web content, which is why we put together this comprehensive guide containing 5 steps to optimize any piece of content to perfection.

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Search Engine Rewind: What We Learned In 2022 and Where SEO Is Going in 2023

Neil Patel

With that in mind, here’s a look back at some big trends that made 2022 a wild year in search and the things that will make huge waves in 2023. The priorities for 2022 continued to be informative, useful content that answered user search queries. Other priorities for this update included strong backlinks and non-invasive web content.

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SEO Writing: Tips to Master the Art in 2023

The Hoth

SEO writing refers to the act of writing content (usually blogs, but that’s not always the case) with the goal of ranking higher on search engines like Google. Also, your pieces of content are where you use keywords and make other SEO-friendly tweaks to rank higher and ultimately generate organic traffic.

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How the Content Marketing Landscape Has Changed With AI 

ContentWriters

In late 2022 and early 2023, the launch of tools like ChatGPT, Google Bard, Perplexity AI, and Claude sparked an explosion of interest in AI. Hailed as game-changers by some and the beginning of the end by others, these tools seemed ready to streamline content creation. How would Google react to AI-generated content?

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SEO vs. PPC: Which Will Yield the Best Results in 2024?

The Hoth

SEO stands for search engine optimization, and it’s the practice of modifying your web content to rank better for your most important keywords on search engines like Google. If your content is evergreen (meaning it doesn’t go out of date), a highly-ranked piece of content will continue working for you indefinitely.

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The Ultimate Guide to SEO Tracking

BKA Content

You can also see how different content performs: Blogs Landing pages Social media posts If one aspect stands out, for better or worse, you can learn from that outlier. You can target these users at multiple points with varied keywords and web content. What happens once they get there?

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37 Beginner-Friendly Ways to Find Freelance Writing Jobs (2023)

Smart Blogger

Whether you’re a seasoned freelance writer or a new writer with no experience, freelance writing jobs that pay are still plentiful in 2022, 2023, and beyond — if: You know where to look… You know how to promote yourself… And you know how to differentiate yourself from your fellow writers. That’s where we come in.

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