The Hoth

JANUARY 16, 2024

Digital marketers have been fiercely arguing for years now whether SEO or PPC is more effective, and the debate will continue into 2024. Things like voice search are set to become more prevalent in 2024, and CPC fees (cost-per-click) have been on the rise due to inflation. Why is SEO effective for digital marketing?

SEO 98

SEO Search Engine Optimization Landing Page Keywords 98

ContentWriters

FEBRUARY 21, 2024

After earning gross revenues of less than $28 million in 2022, OpenAI is generating $80 million a month , on target for $1 billion in 2024. However, it is paraphrasing existing content. Additionally, when vetting the content’s accuracy about a particular subject, 73% of the total pieces of content came back as inaccurate.” .”

Content Marketing 59

Content Marketing Marketing Content Creation Content 59

Neil Patel

JANUARY 18, 2023

Google continues to be the gold standard that drives priorities for digital marketing. The priorities for 2022 continued to be informative, useful content that answered user search queries. Other priorities for this update included strong backlinks and non-invasive web content.

Engineering 113

Engineering SEO Advertising Social Media 113