100+ Amazing Content Marketing ROI Statistics That Prove It Works
Content Hacker
OCTOBER 25, 2022
The most preferred types of content for B2B buyers are webinars (57%), ebooks (57%), and whitepapers ( 55% ). 71% of B2B customers consume blog content during the purchase process. By the year 2025, 80% of B2B sales interactions will occur via digital channels. 79% of B2B companies say they have a content marketing strategy.
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