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People Round Up, Early March, 2024

Publishing Trends

PEOPLE Co-Founders Madeline McIntosh, Nina von Moltke and Don Weisberg announced the launch of Authors Equity, a new collaborative book publisher. McIntosh holds the title of CEO and Publisher, von Moltke is President and Weisberg is Senior Advisor. Sam Priddy will serve as publisher.

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What is Good B2B Content? Content Leaders on 9 Must-Haves for Standing Out From the B2B Crowd

Buffer

" Her favorite example of a B2B brand putting this mantra into practice is the payments infrastructure provider Paddle and their content marketing project Paddle Studios.  This is why, for me, good B2B content is linked to a distribution strategy that goes beyond just pressing "publish."

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Is Thought Leadership Worth It? Your Questions Answered

Article Writing

John is recognized as a thought leader in PropTech (property technology), whose work has been published in several articles, including the interaction of real estate with the future of work, artificial intelligence (AI), and modernization. Some other content ideas for your thought leadership include: Projecting company updates.

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100+ Amazing Content Marketing ROI Statistics That Prove It Works

Content Hacker

Several years back, HubSpot published a report that finally answered a burning question: “How much should you blog?”. It was found that companies with over 400 published blogs get 2x more traffic on average. Publishing 2-4 blog posts per week offers the highest conversion rate and traffic. Email Content Marketing ROI Statistics.

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What is Good B2B Content? Content Leaders on 9 Must-Haves for Standing Out From the B2B Crowd

Buffer

" Her favorite example of a B2B brand putting this mantra into practice is the payments infrastructure provider Paddle and their content marketing project Paddle Studios.  This is why, for me, good B2B content is linked to a distribution strategy that goes beyond just pressing "publish."

Content 59