Content Writing

DECEMBER 20, 2022

Content writing is perhaps the driving force behind many successful digital marketing campaigns, including Search engine optimization (SEM), pay-per-click (PPC), advertising, and social media marketing campaigns. While both play a big role in many digital marketing campaigns, their purpose is starkly different.

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Copywriter Copywriting Electronics Writing 94

Smart Blogger

JULY 13, 2023

You want to run ads targeting locals looking for a birthday cake. With an SEM tool, you can find the best keywords for your campaign, set your budget, create your ads, and track their performance. That way, you ensure your ads are seen by folks who are actively searching for a bakery like yours. Well, meet SEMRush.

Digital Marketing 75

Digital Marketing Landing Page Keywords Construction 75

Smart Blogger

NOVEMBER 13, 2023

Step 1: Tailor Your Marketing to Your Target Audience Before diving into specific strategies, it’s crucial to remember that effective digital marketing resonates with its target audience. Social Media Marketing On social media , it’s all about connecting and engaging with your audience.

Social Media 85

Social Media Utilities Education Digital Marketing 85

Neil Patel

AUGUST 25, 2020

But year after year, global ad spend across every major PPC channel is growing even higher. Your goals may include: Adding more qualified leads to your automated sales funnel Selling more of a specific product or category of products Increasing the number of visitors to a landing page Building awareness for your brand.

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Agency Landing Page Digital Marketing Ads 133

Smart Blogger

JULY 11, 2023

SEM Basics: What You Need to Know The heart of SEM beats with three core elements: keywords, bidding, and ads. Once that’s set, they whip up eye-catching ads that make people want to click and find out more. Once that’s set, they whip up eye-catching ads that make people want to click and find out more.

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Engineering Landing Page Marketing Construction 64

Neil Patel

FEBRUARY 17, 2021

Sales promotions can make your ads jump off the page, boost engagement, and grow your sales. What Are Attractive Sales Promotions for Paid Ads? Sales promotions are a marketing device designed to boost sales and convert potential customers into actual buyers. 10 Sales Promotion Ideas for Paid Marketing Campaigns.

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Promotion Sales Ad Copy Retail 131

Smart Blogger

MAY 26, 2023

With every project comes the opportunity to learn about different industries, consumer behaviors, and marketing strategies. And as digital marketing evolves, there are always new techniques, trends, and platforms to explore. A knack for creative writing is, of course, crucial.

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Copywriter Copywriting Persuasion Freelance Copywriting 80

Neil Patel

JUNE 23, 2021

Most ads are a waste of money. If you’re using paid advertising as part of your marketing campaign, you need to be creative and strategic. I’ve compiled a list of 12 ad copywriting strategies for Google AdWords , Facebook, Twitter, and LinkedIn, to help you improve your ad campaign performance and drive your brand forward.

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Ad Copy Copy Ads Persuasion 136

Copywriter Collective

JANUARY 24, 2023

But copywriters are creatives who can manipulate language in a unique way. They can make a pretty standard ad copy sound so exciting. In marketing, copywriters create written content or copy for advertising purposes. They must also have a creative streak to churn out a good copy.

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Copywriter Copywriting Creative Director Portfolio 52

Smart Blogger

JULY 31, 2023

It’s here to aid, not replace, human creativity. Consistency : Ever had those days when the creative juices just aren’t flowing? Here are a few things to bear in mind: Lack of Creativity : While AI can mimic human language, it can’t replace human creativity. From social media captions to ad copies, Copy.ai

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Blog Writer Writer Content Creation Long Form Content 78

Backlinko

JUNE 2, 2023

Some of its most useful templates include video script outlines, blog idea outlines, photo post captions, and social media ad posts. The variety of templates on offer makes it a great choice for social media marketers and bloggers. When I was creating an ad with the Facebook Ad Primary Text template, I had to use three prompts.

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Content Landing Page Ad Copy Copy 68

Content Hacker

JUNE 30, 2023

Skillshare: Focused on creative skills such as design, photography, and writing. Use Paid Advertising to Sell Your Online Courses Paid advertising can be a game-changer for selling your online courses, especially when you target the right audience with Facebook Ads and Google Ads.

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Collaboration Blog Blogging Banking 80

Neil Patel

MARCH 28, 2023

Getting traffic is easy with ad copy. Boosting your click-through rate requires improving ad copy and laser-targeting it to your audience. A great way to start is with a conversion-based Facebook ad campaign. However, if you want to be successful, you need to know how to craft Facebook ads that convert.

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Ads Landing Page Ad Copy Advertising 145

Moz

NOVEMBER 2, 2020

Bring creativity to bear in publicizing your most compelling reasons to shop local on Facebook, Twitter, Instagram, YouTube, and other social media platforms. Mention was made of the famous Nike ad featuring abolitionist, Colin Kaepernick. I’ll follow any marketer who takes the leap from local SEO to local business advocate.

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Marketing Agency Education Food 71

Moz

NOVEMBER 8, 2020

Posted by rootandbranch Editor’s note: This blog is from the perspective of five University of Pittsburgh students — Kirsten , Steve , Darcie , Erin , and Sara — who completed a class this summer called "Digital Marketing Search Fundamentals", taught by Zack Duncan of Root and Branch. Part 1: Why digital marketing matters.

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Digital Marketing Marketing Advertising Ads 64

Neil Patel

MAY 14, 2021

Whether you’re writing product descriptions or PPC ads , there’s a huge volume of work involved, and the repetitive nature of the tasks can drain your creativity. Could you give a machine a few instructions and let it generate engaging copy while you focused on more pressing tasks? Copywriting is hard. I’ll give you an example.

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Copywriter Copywriting Writing Script 143

Neil Patel

AUGUST 18, 2020

It’s no surprise that nearly 80% of marketers consider PPC profitable and beneficial for their businesses. . But it’s not as easy as throwing ads up, seeing what sticks, and hoping people buy from you. PPC is an exciting type of digital marketing because you can quickly and directly evaluate your investment return.

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Agency Landing Page Consulting Portfolio 144

Neil Patel

APRIL 5, 2023

More specifically, we’ll explore how you can get an inside look at your competitors on each of the following fronts: SEO and web traffic Social media PPC and ads Blog content 1. iSpionage It can be tough to make headway when you’re competing on price, creative elements, and competitors’ budgets, but have no fear.

Social Media 133

Social Media Keywords SEO Advertising 133

Smart Blogger

MAY 25, 2023

It’s a crafted blend of creativity, psychology, and market savvy that’s designed to catch your attention, engage your interest, and guide you towards a specific outcome. Picture this: an ad campaign filled with vivid images but no words, just silent messages. Why is Copywriting Important? Intriguing? Not so much.

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Copywriter Copywriting Copy Persuasion 76

Neil Patel

NOVEMBER 12, 2020

Pay-Per-Click ( PPC ) marketing can be one of the quickest and most effective ways to drive customers to your site. But it can be hard to make money through PPC ads. Maybe you want to figure out why your PPC campaign isn’t driving as many sales as your Facebook ads , for instance. Making Your SWOT Analysis Actionable.

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Landing Page Ad Copy Ads Keywords 138

Content Hacker

JANUARY 10, 2024

These platforms are like creative co-pilots who never tire out — ready 24/7 to spitball fresh concepts or refine your drafts until they shine. AI Image and Video Creation One emerging trend that’s making waves in digital marketing is AI-powered image and video creation. Say hello to more targeted campaigns as well.

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Verblio

NOVEMBER 4, 2022

Jasper is probably the most well-known AI writing tool on the market. It also just raised $125M , so expect to see even more ads for it everywhere. My company, Verblio, is in the content creation business, and I’m a former writer turned content marketer. It’s the tech behind nearly every AI writing tool on the market today.).

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Persuasion Writer Long Form Content Engagement 52

Backlinko

FEBRUARY 19, 2024

In the fast-paced realm of digital marketing, understanding and outperforming your competitors is not just an advantage, it’s a necessity. Competitor analysis, a critical skill for any marketer, provides insights that can be the difference between leading the market or lagging behind. Let’s dive in.

Ad Copy 93

Ad Copy Landing Page Social Media Keywords 93

Smart Blogger

OCTOBER 16, 2023

And it works, not just for headlines in men’s and women’s magazines, but for messages to your email list, subheads in your articles, ad copy — anything. As a writer (or marketer ), you can use words that inspire lust to make almost anything intriguing. Graphic, yes, but also true. Power words can help with SEO too.

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Persuasion Copywriter Copywriting Freelance 98