A/B Testing: Definition, How it Works, Examples & Tools
Neil Patel
MAY 3, 2021
For example, you might test: headlines calls to action text calls to action location pop up featured images copy the number of fields in a form. With off-site tests, you’re probably testing either an ad or a sales email. Testing ad copy to see which ad drives more conversions can help you focus your advertising efforts.
Let's personalize your content