Ashleyn Writes

FEBRUARY 16, 2022

In a quotable nutshell: “Advertising is what you pay for, publicity is what you pray for.”. … but let’s get some definitions established. This is why “partnerships” isn’t included here … because to me, partnership kinda goes under the sales bucket of marketing … there’s a residual kickback.

Media 147

Media Copy Advertising Creativity 147

Neil Patel

DECEMBER 14, 2020

Facebook is on track to make over $60 billion in revenue this year from advertising. How do you get them to click your Facebook ads? Many marketers who have tried Facebook ads, especially in their early days, decided that Facebook advertising doesn’t work. Then come back to this post for a deep dive into advertising.

Ads 144

Ads Landing Page Advertising Text 144

Neil Patel

OCTOBER 16, 2020

If you get it right, AdWords could totally transform your business by driving high traffic , generating more leads and revenue, and boosting sales. Let’s consider the following statistics: Google ads produce 3.5 Advertisers can expect around 700% return on investment for all their efforts. billion interactions every day.

Consulting 111

Consulting Landing Page Search Engine Optimization Persuasion 111

The Creative Penn

JANUARY 6, 2023

How can you use paid advertising as part of your book marketing strategy? How advertising has changed in the past decade. The difference between paid advertising and other forms of marketing. Why building your mailing list can be your best free advertising option. Is it worth it to advertise a standalone book?

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Advertising Marketing Ads Social Media 98

The Creative Penn

APRIL 24, 2023

Why is publicity still useful in an age of pay-per-click direct advertising? ” I think there's definitely a balance, and I talk a lot in my book about this, that there's a bit of a litmus test where you can ask yourself certain questions to see if it's a story. Because it might not lead to book sales. How does that work?”

Marketing 98

Marketing Publisher Publishing Publishing 98

Moz

NOVEMBER 22, 2018

Are you definitely not saying these things in the content of your website? Then run an AdWords campaign and test out those title tags in the title of the ad. Test out new ad copy — that would be your meta descriptions — and see what actually brings a higher click-through rate. So why not use that kind of data?

SEO 55

SEO Keywords Copy Ad Copy 55

ProBlogger

DECEMBER 2, 2013

Hundreds of thousands of websites use PPC, so it is definitely worth it in a lot of situations. Each to their own – but here are a few reasons you might consider using PPC advertising for your blog: Instant traffic: As soon as your site goes online you can drive traffic to it. Physical products for sale. Services for sale.

Blogger 43

Blogger Editorial Advertising Social Media 43

Neil Patel

MAY 3, 2021

It can be used to test everything from website copy to sales emails to search ads. If you’re running an on-site test, you’ll want to think of all the sales-related pieces of your website, and then figure out which elements to test. The same goes for emails.

Landing Page 144

Landing Page IT Copy Sales Copy 144

Neil Patel

APRIL 5, 2023

In addition, you can also check out the PPC competitors, SEO competitors, ad copy, and related keywords that triggered the ads. Keep an eye out for the top-performing ads. Go to the destination URL and analyze the ad creative. Of course, you don’t want to swipe someone’s entire ad. The answer?

Social Media 133

Social Media Keywords SEO Advertising 133

Neil Patel

AUGUST 5, 2021

However, before we dive in, we need to establish if Snapchat ads are actually worth your time and money. Why Should You Advertise on Snapchat? If your brand appeals to Gen Z and millennials, you should look at Snapchat as a way to increase user acquisition, brand awareness, and sales. Add Polls to Your Snapchat Ads.

Ads 145

Ads Landing Page Brand Awareness Social Media 145

The Hoth

JANUARY 31, 2023

If you’ve ever looked for a local restaurant on a search engine and clicked on one of the ads at the top of the page, you’ve seen a local PPC campaign in action. Local PPC (pay-per-click) refers to paid online advertising focused on a specific local area. Of course, local PPC ads are only half the equation.

Ads 93

Ads Brand Awareness Landing Page Digital Marketing 93

Neil Patel

APRIL 22, 2021

One of the main reasons why most landing pages and sales pages are not converting leads into customers is a weak call to action with no sense of urgency. So, instead of guessing, test it out to know definitively which time period works best for you and leads to more conversions to your premium product. It’s hard to tell.

Landing Page 145

Landing Page Lead Generation Persuasion Telecommunication 145

Content Hacker

DECEMBER 15, 2022

Since then, I’ve been behind over 40,000 content projects, which have generated over $5M in sales to my businesses, and much more to my clients’ businesses. “With all the chatter around AI over the last few days, about 6 months ago I started playing with AI in my ad copy. The others were 100% AI-generated.

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Copywriter Copywriting Writing Copy 104

The Creative Penn

FEBRUARY 5, 2024

She is also adjunct professor in MA, PR & Advertising at the American International University of London. She is also adjunct professor in MA, PR & Advertising at the American International University of London. Joanna: Well, that's definitely most of the listeners. So welcome to the show, Isabelle. Thanks for having me.

Brand 98

Brand Social Media Publisher Publishing 98

Moz

JANUARY 16, 2019

They might make a dent, but they definitely won’t move the needle. Here’s how Kissmetrics, Sourcify, Sales Hacker, Kinsta, and BuildFire have used advanced content promotion tips like newsjacking and paid social to elevate their brands above the competition. Both Sales Hacker and Kinsta take full advantage.

Promotion 57

Promotion Content Social Media Manufacturing 57

Men With Pens

MAY 2, 2010

The ad copy on a box of CDs. The copy on the box can afford to go unnoticed. Your web copy can’t afford the same passive indifference. That copy is supposed to get you clients and sales. Your freelancing lifestyle depends on your copy being read. Get your sales copy read. Look again.

Copy 52

Copy Freelance Copywriter Copywriting 52

Neil Patel

NOVEMBER 1, 2021

Enter Performance Max campaigns, which use AI and machine learning to improve your advertising strategy and offer a hands-off approach to winning with PPC. Unlike traditional Google Ad campaigns, Google automates the targeting and delivery of Performance Max campaigns based on the information you provide. Then you’re in luck.

Advertising 92

Advertising Agency Ads Creativity 92