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What is Copywriting? A Modern Definition and How-To Guide

Make a Living Writing

What I have for you isn’t your grandpa’s copywriting definition and description. It’s a rebel’s 21st-century copywriting definition—and a how-to guide on how to break in and do it. A Copywriting Definition for the 21st Century What is copywriting today? How the copy helps make a sale may differ.

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White Paper: Definition and Purpose

Grammarly

White papers are not advertisements; they are documents that contain useful information for an audience, regardless of whether the reader becomes a customer. Digital marketers use white papers to generate new leads, boost sales for the organization, and change the perception of the company. What is the purpose of a white paper?

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How to Advertise on VOD Platforms

Neil Patel

With an ever-increasing number of consumers looking to e-commerce to replace their in-person shopping experiences, many advertisers are searching for innovative new ways to reach the surge of online shoppers. One such method is to advertise on VOD (video on demand) videos. What Is Advertising Video on Demand (AVOD)?

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How to Advertise Your Products on Target.com

Neil Patel

That’s why we’re going to unpack Target Roundel, a powerful, complex retail media network with quite a few tricks up its Target advertising sleeve. Of course, if you aren’t familiar with the concept of retail media, that definition doesn’t offer much clarity. Why You Should Use Target Advertising/Roundel. What Is Target Roundel?

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The Definitive Facebook Marketing Guide for 2023 (& Beyond)

Smart Blogger

It blends crafted content, targeted advertisements, audience interaction, and brand reputation management. So, if you’re looking to truly harness the power of social media marketing, Facebook is definitely a game you’d want to master. Are you aiming for brand awareness , driving sales, or community building?

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How to Write a Professional Case Study: Definition, Types, and Examples

Grammarly

A professional case study can be a call-to-action , a supplemental advertisement, or even a how-to guide. Collect plenty of figures and data to both encourage sales and verify your claims. The post How to Write a Professional Case Study: Definition, Types, and Examples appeared first on Grammarly Blog.

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NP Summit 2021: A Free, Online Digital Marketing & Sales Summit for Small Businesses

Neil Patel

I’m so excited to announce my Digital Marketing and Sales for Small Business Online Summit on Feb. When you sign up for the free summit, you’ll get access to all eight lectures to help your small business stand out online and boost sales. I’ll kick off the summit by teaching you how to put together your own digital sales strategy.