Remove Ad Copy Remove Advertising Remove Download Remove Persuasion
article thumbnail

12 Ad Copy Strategies That’ll Double Your CTR and Increase Your ROI

Neil Patel

Most ads are a waste of money. If you’re using paid advertising as part of your marketing campaign, you need to be creative and strategic. I’ve compiled a list of 12 ad copywriting strategies for Google AdWords , Facebook, Twitter, and LinkedIn, to help you improve your ad campaign performance and drive your brand forward.

Ad Copy 136
article thumbnail

What Is CTR? And How You Can Improve It

Backlinko

Click-through rate is a metric utilized in online advertising, email marketing, and organic search. It gauges the frequency with which users click through to your site froom a search result, ad, or link within an email, relative to the number of impressions (views) the link received.

IT 104
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Run Facebook Ads That Convert

Neil Patel

Getting traffic is easy with ad copy. Boosting your click-through rate requires improving ad copy and laser-targeting it to your audience. A great way to start is with a conversion-based Facebook ad campaign. However, if you want to be successful, you need to know how to craft Facebook ads that convert.

Ads 145
article thumbnail

Small Business Marketing: 6 Proven Strategies for More Reach

Backlinko

Persuasive Copy Clearly communicate the value of your offer on your lead capture form to get visitors to take the action you want. Choose from set commands like “Improve it,” “Make it more descriptive,” and “Make it persuasive.” You can also buy ads on social platforms like Instagram, LinkedIn, and TikTok. Or interactive.

Marketing 102
article thumbnail

How to Create The Perfect Call-to-Action

Neil Patel

But, if I purchase software from your store, I would expect to download it immediately. His button text uses two words, “Download Now,” and also uses simple button design to appeal to people’s emotions and persuade them to opt in to a bigger email campaign. Tactic #4: Evoke Curiosity. It’s the wrong lead generation campaign.

article thumbnail

20 Secrets to Boost Your Facebook Organic Reach

Neil Patel

The network’s ad platform has cushioned the damage for those who’ve made the most of it. The advertiser count to date has surpassed 9 million. Wouldn’t we be better off focusing on Facebook ads ? But here’s the deal: You can just as easily spend a fortune on Facebook ads and see no return. So let’s talk about copy.