Remove Ad Copy Remove Advertising Remove Landing Page Remove Retail
article thumbnail

10 Clever Sales Promotions for Paid Campaigns

Neil Patel

How does this fit with paid advertising? Sales promotions aren’t useful unless you promote them, and one of the most effective ways to do this is through paid advertising. Whether you advertise on Google, Facebook, Amazon, LinkedIn, or any other platform, you need to attract people’s attention. It’s in the name!

Promotion 131
article thumbnail

How to Create PPC Campaigns for Real Estate Marketing

Neil Patel

With pay per click (PPC) advertising, you can bring people directly to your real estate website, where you own the medium and are in control of how you present yourself. For PPC to work for you , you also need to ensure your landing pages reflect the keywords you’re advertising for. Lauderdale.

Marketing 127
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

11 Proven Hacks to Keep Your Customers Buying More

Neil Patel

With research showing that retail Ecommerce sales are set to be more than $548 billion by 2024 , you’ll want your customer retention strategy to be solid enough to get you a piece of that pie. Choose and understand the platform you’re advertising on and follow best practices. Craft personalized ad copy.

article thumbnail

How to Create The Perfect Call-to-Action

Neil Patel

One of the main reasons why most landing pages and sales pages are not converting leads into customers is a weak call to action with no sense of urgency. It’s a physical product, and you, as the retailer, have to arrange for shipment and other logistics. Not all call to action messages are created equal.

article thumbnail

7 Key Strategies That You Must Learn From Apple’s Marketing

Neil Patel

Rethink the Need for Advertising. It’s tempting to drop lots of cash on PPC ads with Google or Facebook when you want to increase your sales revenue. Choose your PPC network carefully; create a clean, well-written landing page with a clear call-to-action and make sure your ad copy and landing page are completely aligned.

Retail 141
article thumbnail

Maximize Return During Tough Times Through Testing

Moz

But you can uncover even more by doing things like conducting a competitive analysis of other sites, advertising messaging, advertising spend, and content creation. Advertising. Advertising is always one of the first areas I look to when testing. Use your advertising as a way to learn and inform other marketing efforts.

article thumbnail

How We Became Digital Marketers in Just One Summer

Moz

Moving off the SERP, it’s helpful to know how nearly every advertisement we see is somehow targeted to us. If you are seeing an ad, there is a very good chance you fall into an audience segment that a brand has identified as a potential target. And that’s just on the SERP. Think about it as a giant megaphone broadcasting a message.