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7 Key Strategies That You Must Learn From Apple’s Marketing

Neil Patel

Rethink the Need for Advertising. It’s tempting to drop lots of cash on PPC ads with Google or Facebook when you want to increase your sales revenue. Choose your PPC network carefully; create a clean, well-written landing page with a clear call-to-action and make sure your ad copy and landing page are completely aligned.

Retail 141
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How to Create The Perfect Call-to-Action

Neil Patel

It’s a physical product, and you, as the retailer, have to arrange for shipment and other logistics. If you plan to run a Google AdWords PPC or Facebook ad campaign, your landing page has to be ready before you write your ad copy. But, if I purchase software from your store, I would expect to download it immediately.