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Editing Retainer

Melanie Saxton

—> Contact me today <— and we’ll place you on my editorial calendar. The retainer is credited against the overall project cost, meaning you don’t pay extra to reserve a spot on my editorial calendar. RESERVE YOUR SPACE WITH AN EDITING RETAINER!

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Who Needs a Marketplace Copywriter?

Melanie Saxton

I work in the world of words, from book editing, ghostwriting, and copyediting to editorial journalism. Some of my interviewees need help with their marketing and communication efforts, such as press releases, newsletters, e-blasts, ad copy, blogging, web content, and scripting for videos.

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How to Build Paid Ad Campaigns Around Typos, Misspellings, and More

Neil Patel

Sometimes that involves leveraging mistakes in your paid ad campaigns, particularly your ad copy. If your brand made a mistake in a previous campaign, go all in and make a joke of the mistake in your next paid ad campaign. This could get you in trouble as it goes against Google’s editorial guidelines.

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The Copywriter’s Journey: Charting a Successful Copywriting Career Path

Copywriter Collective

The copy should persuade, tell a story, and sway audiences to take a specific action. They can make a pretty standard ad copy sound so exciting. They must also have a creative streak to churn out a good copy. They must, for instance, know how best to communicate with their target audiences.

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5 Real Media Pitch Examples (w/ Tips) to Help Your PR Strategy

Ashleyn Writes

Podcasters, journalists, bloggers, editors, PR contacts … they’re all looking out for #1—THEIR audience. They painstakingly built & earned that audience. You may be interested in: Marketing & PR Planning 101: How to Build an Editorial Calendar. “Noticed you just added a pet lovers column (OBSESSED!

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How to Create The Perfect Call-to-Action

Neil Patel

None of these common call-to-action triggers will probably get you the desired result, because your target audience is more knowledgeable than ever before. Does a red CTA button outperform a green button for other psychological reasons in your target audience? It’s hard to tell. Tactic #3: Showcase Instant Gratification.

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How to Detect and Improve Underperforming Content: A Guide to Optimization

Moz

When I say “underperforming content”, I’m referring to content, either on transactional/commercial pages or editorial ones, that does not perform up to its potential. This part is especially dedicated to a not-too savvy SEO audience (skip this part and go straight to next if you are after the how-to recommendations). Technical checks.

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