Content Marketing Institute

APRIL 21, 2020

Check out these tips and examples to ensure that your brand stays well stocked on essential fuel for its audience relationships. Continue reading → The post Content Curation Tips and Examples to Fill Your Editorial Calendar appeared first on Content Marketing Institute.

Editorial 129

Editorial Content Content Marketing Brand 129

Bramework

AUGUST 3, 2022

Having an editorial content strategy is key for the growth of your blog, website or brand this year. It’s important that your content be researched so that it fits your brand and your audience naturally. What is an Editorial Content Strategy? Why Do I Need an Editorial Content Strategy? This takes strategy.

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Editorial IT Brand Awareness Content 52

Content Marketing Institute

FEBRUARY 8, 2021

In 2019, a software company launched its own editorial property as an alternative to traditional PR and demand-gen marketing. Continue reading → The post How One Brand Grew a Massive Audience by Building a News Site [Example] appeared first on Content Marketing Institute.

Audience 138

Audience Brand Editorial Content Marketing 138

Content Marketing Institute

MARCH 22, 2018

The true challenge of becoming a successful publisher is sustaining an audience – providing so much ongoing value that they naturally seek out your content and become a loyal reader. The true challenge of becoming a successful (brand) publisher is sustaining an audience, says @LukeKintigh. Click To Tweet. Match tools to touchpoints.

Audience 107

Audience Editorial Team Editorial Social Media 107

Melanie Saxton

FEBRUARY 16, 2023

—> Contact me today <— and we’ll place you on my editorial calendar. The retainer is credited against the overall project cost, meaning you don’t pay extra to reserve a spot on my editorial calendar. RESERVE YOUR SPACE WITH AN EDITING RETAINER!

Hospitality 130

Hospitality Editorial Ad Copy Projects 130

Content Marketing Institute

NOVEMBER 17, 2017

Imagine having your audience tied to your content with an 8-foot rubber hose for five minutes on a regular basis. We’ve got this very, very captive audience – and they’re bored – there’s really no super magic. GasStationTV uses relevant #content delivered in an unexpected way to engage a captive audience. AnnGynn Click To Tweet.

Audience 99

Audience Landing Page Entertainment Content 99

Melanie Saxton

SEPTEMBER 27, 2023

Available on Amazon I’ve always loved storytelling, from the time I repeated fairy tales to my siblings to the time I began writing magazine editorials and editing books. They should be engaging, wise, and written from the audience’s point of view. “Start creating worlds” were the words that resonated most.

Storytelling 130

Storytelling Editorial Advertising Digital Media 130

Elna Cain

OCTOBER 19, 2023

I can even use similar blog ideas but for a different audience. These are basically the same topic but it’s for a different audience, which means you will add different tools and tips for that specific audience. For example, Mishal Cazmi is the editorial manager for Pinterest. ” 7.

Website 224

Website Portfolio Retail Writing 224

Content Marketing Institute

OCTOBER 12, 2022

To be a great marketer, you must know the people you’re trying to sell it to. Clear, robust marketing personas are an effective and time-tested approach to reach that goal. Continue reading →

Audience 122

Audience Marketing Editorial IT 122

iWriter

FEBRUARY 29, 2024

Say goodbye to writer’s block and hello to endless inspiration as we break down the key steps to creating killer content that will keep your audience coming back for more. A comprehensive content plan also considers your target audience’s needs and preferences. Let’s get started! Why Is Content Planning Important?

Engineering 52

Engineering Editorial Content Content Creation 52

Grammarly

JANUARY 31, 2024

However, the in-house editorial team was still small and mighty. We’re surrounded by words, and words are still how we communicate,” said Neil Hamilton, Databricks’s Head of Editorial. The only way our editorial team can keep pace is tools like Grammarly.” They send over 2,100 documents annually for editorial review. “We

Editorial Team 84

Editorial Team Editorial Copy Editor Communication 84

Melanie Saxton

FEBRUARY 16, 2023

I work in the world of words, from book editing, ghostwriting, and copyediting to editorial journalism. Whether there are books to sell or goods and services to promote, a seasoned marketplace copywriter creates content that sparks interest and engages with the right audiences. Marketplace Copywriter — to the Rescue!

Copywriter 130

Copywriter Copywriting Script Portfolio 130

Make a Living Writing

SEPTEMBER 3, 2023

If your mind jumps to the old-school newspaper section with editorials, opinion pieces, and letters to the editor, you’re probably thinking it’s a waste of time. Getting paid $300 to $1,500 for opinion pieces, essays, and editorials is still happening. But writing op-ed pieces is still a thing. It was timely.

Freelance 109

Freelance Editorial Writing Marketing 109

Jane Friedman

DECEMBER 15, 2022

Today’s guest post is a Q&A by Sangeeta Mehta ( @sangeeta_editor ), a former acquiring editor of children’s books at Little, Brown and Simon & Schuster, who runs her own editorial services company. Where do editorial letters—better known in our field as “edit letters”—fit in?

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Editorial Freelance Proofreader Writer 112

Buffer

OCTOBER 11, 2023

This level is reserved for “senior-level experts and leaders” They're handpicked by the LinkedIn Editorial team, who vet new creators regularly, the platform says. Define your audience Pinpoint who you’re talking to and what problems you can help them solve with your particular set of skills and experience.

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Editorial Team Collaboration Editorial Web Content 126

Buffer

JULY 31, 2023

How will you assure your audience that your content and ideas are original? The team paused using the AI tool to build better editorial processes and has committed to refining it to suit their editorial standards and needs. ” Anyone creating content must consider where and how AI will influence their processes.

Content Creator 90

Content Creator Content Creation Editorial Content 90

Buffer

DECEMBER 5, 2023

Guest posting resources like Convertflow , Shopify , and Zapier offered diverse approaches tailored to their unique audience and brand voice. Ultimately, we decided that we’re after more diverse perspectives to share with our audience and high-quality content. This clarity has helped shape our approach to the program.

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Post Editorial Proofreader Communication 113

Make a Living Writing

APRIL 15, 2024

Tips for Success : Hone your ability to write persuasive and concise copy, understand your target audience, and continuously refine your skills through online courses and practice. from the Editorial Freelancers Association) to enhance your credibility. APA, MLA), and consider obtaining certifications (e.g.,

Freelance 75

Freelance Proofreader Portfolio Persuasion 75

Publishing Trends

FEBRUARY 20, 2024

Rebecca Rocillo has joined as editorial assistant for McClelland & Stewart. She was previously editorial assistant at Book of the Month and scout at KF Literary Scouting. Random House Children’s Books has promoted Jenn Inzetta to associate director of audience engagement strategy. She was previously Mayo Clinic Press.

Editorial 63

Editorial Agency Publisher Publishing 63

Grammarly

FEBRUARY 2, 2024

Kairos is used to persuade an audience that the argument is relevant to them at that precise moment. The surrounding environment, cultural and historical events, economic conditions, political climate, time-related nuances, and social factors all contribute to how audiences make sense of a message they receive in the moment.

Persuasion 89

Persuasion Social Media Editorial Communication 89

Buffer

JANUARY 15, 2024

Good B2B content puts the audience front and center  According to Morgan Short , Director of Content and Web Strategy at Vendavo, the first step to creating good B2B content is to "get relentlessly obsessed with your audience." " Short thinks brands need to spend more time and resources understanding their audience. 

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Content Freelance Content Marketing Editorial 123

Caroline Gibson

MARCH 20, 2023

Only journos and editorial writers work that way. And if they’re happy to go ahead, I then need to gain a thorough understanding of their brand, target audience, challenges, etc., Being asked how much is charged by the word is another no-no. A copywriter’s task is often to say as much as possible in as few words as possible.

Freelance Copywriting 147

Freelance Copywriting Copywriter Copywriting Freelance 147

Grammarly

APRIL 10, 2024

Brand storytelling is the art of connecting with your audience through narratives that convey your brand’s purpose, values, and personality to evoke empathy, alignment, and a deeper connection. It’s an important part of earned media, paid media, social media, print advertising, editorial, and many other brand communications.

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Brand Storytelling Creativity Text 92

Content Marketing Institute

NOVEMBER 3, 2017

Our content marketing research this year illustrates that one of the key differentiators of those who are succeeding with content as a strategic function of their marketing is the focus on building audiences. Some 90% of those who consider their content marketing “successful” cite building an audience as their main focus.

Audience 93

Audience Content Architecture Persuasion 93

Intergrowth

MARCH 30, 2023

Not using data to build your content marketing strategy: Many companies build their editorial calendar by “brainstorming” blog topic ideas that they think would be a good fit for their blog. They add these ideas to their editorial calendar for the upcoming year and start publishing content. We call this the “see what sticks” method.

Content Marketing 104

Content Marketing Editorial Marketing Content 104

ProBlogger

OCTOBER 17, 2013

Do you have an editorial calendar? I publish two posts per day – one scheduled for the US audience in the morning and one for the afternoon. Behind the Scenes – My Low Tech Editorial Schedule. How do you organise and plan your posts? Here’s how it looks for dPS : The left two columns are my blog posts.

Editorial 54

Editorial Publisher Publishing Publishing 54

Jane Friedman

AUGUST 29, 2023

Almost all news outlets have op-ed sections, where writers not affiliated with the publication’s editorial board can contribute. Fun fact: Op-ed is short for “opposite the editorial page,” and not “opinion.”) Many online publications feature op-eds as well.

Editorial 101

Editorial Government Persuasion Retail 101

BKA Content

APRIL 24, 2024

Put simply, your content needs the correct: Objectives Audience Topic Timing Platform When you put the who, what, why, where and how together, you have the recipe for content marketing success. Understanding this audience is the foundation of sales and advertising, so you may already know who to focus your marketing efforts on.

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Landing Page Content Social Media Keywords 66

Make a Living Writing

JULY 5, 2023

Here are the highlights: Acquisitions Editor Graphic Designer Editorial Assistant Illustrator Publicist Literary Agent Publisher Marketing Manager Contract Manager Whew, we’ve got a lot of ground to cover so let’s get started. Editorial Assistants work in an extremely collaborative environment.

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Publisher Publishing Publishing Editorial 81

Make a Living Writing

JANUARY 22, 2024

As a copywriter, you get to put your English degree to good use by crafting compelling and persuasive written content to engage target audiences. Good copy is stirs up emotions and ultimately steers audiences toward taking desired actions, such as making a purchase, signing up for an email list, or engaging with a brand.

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Copywriter Copywriting Freelance Social Media 90

ContentWriters

APRIL 17, 2024

However, before they can dive in, an external writer needs to understand your company’s goals and audience to write impactful content. You’ve successfully hired a new writer or content writing service to create content for your business. That’s where writer onboarding comes in.

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Writer Construction Communication Editorial 64

ProBlogger

MARCH 19, 2018

How to Develop an Engaged Blog Audience. Three ways to build engagement with your audience. Links and Resources for Principles of Building an Engaged Blog Audience: Bob Burg. I want to emphasize these three things, three ways that you should show up if you want to build engagement with your audience. Tom Shefchunas.

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Engagement Audience Blog Blogging 48

Publishing Trends

DECEMBER 19, 2022

Maya Battle , previously Associate Director of Audience Development and Category Specialist at Random House , joins as Director of Marketing Intelligence. Following a reorganization, Leigh Haber has left her position as VP of Books at Oprah Daily and Editorial Director of Oprah’s Book Club. At Macmillan , Ajay Roy joins as COO.

Architecture 84

Architecture Agency Finance Editorial 84

Article Writing

NOVEMBER 16, 2022

Could you give an overview of your involvement in the world of PropTech, and a bit about what you and the other Editorial Board members at Propmodo do? You could access a broad audience beyond your company following as you share your expertise about the field. We asked John a few questions about thought leadership.

IT 72

IT Editorial Contractor Utilities 72

Contently

MAY 11, 2024

For another, focusing on local SEO allows businesses to connect more directly and personally with their target audience. It’s all about what makes sense for your target audience. Are you in search of more content about editorial strategy? Subscribe now to The Content Strategist and never miss a story!

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SEO Content Food Social Media 52

Publishing Trends

AUGUST 1, 2023

At Penguin Children’s , Gerard Mancini , vice president, executive director managing editorial & production editorial will retire in December. Mancini joined the Viking Children’s editorial team in the fall of 1985. Hinton, Jacqueline Woodson, Mildred Taylor, Jon Scieszka, Roald Dahl and others.

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Agency Editorial Editorial Team Copy Editor 61

Content Hacker

JANUARY 25, 2024

This is where understanding what is an editorial calendar can be a game-changer. An editorial calendar isn’t just about keeping dates straight; it’s your roadmap to delivering great content consistently. Table Of Contents: What is an Editorial Calendar? An editorial calendar is your content’s crystal ball.

Editorial 104

Editorial Content Content Creation Collaboration 104