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How to Adapt Your Writing Style for Different Content Formats

Freelance Writing Jobs

Blogs While landing pages are ideal for connecting with customers who already know they need a service like yours, blogs can help you to both find and convert customers at various stages of the buying cycle. But don’t obsess over this, as formatting your blog clearly with bullet points and headlines is also vital here.

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How to Use Thought Leadership Marketing With Paid Ads

Neil Patel

A thought leader could work with a marketing team to churn out high-quality blog posts, educational videos, and social media content. Why Should You Use Thought Leadership Marketing in Your Paid Ads? Why Should You Use Thought Leadership Marketing in Your Paid Ads? Improve Brand Awareness and Exposure.

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How to Use Customer Journey Mapping for PPC Campaigns

Neil Patel

A prospect might need multiple interactions with your brand before making a decision. By connecting these touchpoints to your PPC campaigns, you can keep them engaged, educate them to make a decision, and avoid losing the sale. How do you make people aware of your brand with PPC?

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Marketing Funnel: The What, Why, & How (+ Key Stages)

Smart Blogger

Let’s explore how to optimize each stage: Top Funnel: Awareness At the awareness stage, your goal is to make potential customers aware of your brand or product. Leverage Social Media In the digital era, consistent social media marketing reigns supreme in boosting brand awareness.

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A Deep Dive Into Facebook Ads: How to Create, Optimize, and Test Facebook Ads

Neil Patel

This guide will walk you through the best practices for creating CPC ads that drive traffic to your website. Facebook’s other ad options are great for driving engagement and brand awareness, but ads driving users off-site are still the best option for direct response advertisers looking to make a sale.

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20 Secrets to Boost Your Facebook Organic Reach

Neil Patel

Many people use social media solely for brand awareness. It’s a social platform and your brand needs to have a human touch. Don’t just schedule your latest blog links and product updates. Prime example: Problogger consistently publishes a Reading Roundup of posts related to blogging. Facebook Watch views top 1.25

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What is Copywriting: A Basic Guide to Compelling Copy (+ Types)

Smart Blogger

It’s the catchy headline that draws you into a blog post, the compelling narrative that sells you a product, or the inspiring call to action (CTA) at the end of a charity appeal. Start by writing small ad copies, email subject lines, or even social media captions. The type of copy you need will guide your hiring process.