Neil Patel

JANUARY 19, 2022

Paid ads are just one example of local search marketing being used, but most users ignore paid ads and skip to the first organic search result anyway. Lastly, the best part about focusing on local rankings is the ability to rank for a question or long-tail keyword. You want to make sure that your link is near the top.

Marketing 133

Marketing Ad Copy Search Engine Optimization SEO 133

Neil Patel

MARCH 16, 2021

What exactly are PPC ads, and how can they help your business? Pay-per-click (aka PPC) ads are an online advertising model. Advertisers bid on specific keywords and only pay when a user clicks through. Here are a few of the different types of PPC ads: search result display social media video retargeting.

Brand Awareness 113

Brand Awareness Ads Keywords Education 113

Neil Patel

APRIL 7, 2021

If a brand has a limited-time offer like free shipping or a sale, then a PPC ad could also highlight it at a specific timeframe. It might also target keywords that focus on urgency, such as “Free Shipping If You Order in the Next 24 Hours” or “New Low Price.”. In contrast, evergreen content typically focuses on timeless topics.

Ads 86

Ads Ad Copy Brand Awareness Keywords 86

Neil Patel

MARCH 23, 2021

Another benefit of Google Search campaigns is you can pick the keyword that triggers your search and display ad. For example, if you’re selling ‘fishing rods,’ you can decide to only show your ads when someone types the word ‘fishing rods,’ into Google. Choose the Right Keywords to Target. in spite of the high bid.

Landing Page 142

Landing Page Keywords Ads Ad Copy 142

ContentWriters

OCTOBER 27, 2022

Creating organic SEO requires developing high-quality content that provides useful information. It also requires on-page, off-page, and technical SEO strategies to ensure both site visitors and search engines see your content as valuable. However, there is an investment in time and money to create and manage the content you need.

SEO 105

SEO Search Engine Optimization Landing Page Engineering 105

Neil Patel

OCTOBER 16, 2020

Instead, you can boost your brand awareness, get more leads, and increase sales – all at the same time! Google wants to connect searchers with organic content and advertisements that most closely align with what they’re looking for. Have you ever maintained internal lists of negative keywords? End results?

Consulting 111

Consulting Landing Page Search Engine Optimization Persuasion 111

Neil Patel

AUGUST 25, 2020

How do you measure the success of location-based keywords? Mobile devices account for over half (53%) of clicks on search ads. The era of designing creatives and writing copy for desktop first… is over. Do you need help with design or ad copy as well? Impeccable keyword research. Or raise brand awareness.

Agency 133

Agency Landing Page Digital Marketing Ads 133

Moz

JULY 14, 2020

Mozcon thank goodness I can rewatch this content. Robin Lord — Whatever You Do, Put Billboards in Seattle: Getting Brand Awareness Data from Google. When it comes to determining the success of your “brand,” the numbers aren’t straightforward. Map your users' journey againts content 6.

Brand Awareness 59

Brand Awareness Ad Copy Keywords Brand 59

Moz

JULY 14, 2020

Mozcon thank goodness I can rewatch this content. Robin Lord — Whatever You Do, Put Billboards in Seattle: Getting Brand Awareness Data from Google. When it comes to determining the success of your “brand,” the numbers aren’t straightforward. Map your users' journey againts content 6.

Brand Awareness 58

Brand Awareness Ad Copy Keywords Brand 58

Moz

JULY 14, 2020

Mozcon thank goodness I can rewatch this content. Robin Lord — Whatever You Do, Put Billboards in Seattle: Getting Brand Awareness Data from Google. When it comes to determining the success of your “brand,” the numbers aren’t straightforward. Map your users' journey againts content 6.

Brand Awareness 58

Brand Awareness Ad Copy Keywords Brand 58

Neil Patel

JUNE 23, 2021

Only then can you expect a great ROI in the form of brand awareness, leads, and potential customers for your business. I’ve compiled a list of 12 ad copywriting strategies for Google AdWords , Facebook, Twitter, and LinkedIn, to help you improve your ad campaign performance and drive your brand forward.

Ad Copy 136

Ad Copy Copy Ads Persuasion 136

Smart Blogger

MAY 25, 2023

Have you ever wondered, “What is copywriting, and how can I use it to create compelling content?” It’s important to note that while the terms ‘copywriting’ and ‘content writing’ are often used interchangeably, they’re not the same thing. But the magic doesn’t stop at keyword use.

Copywriter 72

Copywriter Copywriting Copy Persuasion 72

Credible Content

MAY 29, 2023

Understanding the fundamentals of copywriting empowers you to effectively communicate your message, engage your audience, build trust, and create persuasive content across different channels. Engaging and Persuasive Content Copywriting helps you create content that grabs attention and keeps readers engaged.

Persuasion 130

Persuasion Communication Copywriter Copywriting 130

The Hoth

JANUARY 31, 2023

For a local marketing strategy to work, you’ll likely have to hire an outside agency to help you handle content creation, keyword research, technical adjustments, & analyzing metrics to adjust your tactics accordingly. The brand awareness factor alone will lead to traffic, leads, and sales – even if they don’t occur immediately.

Ads 93

Ads Brand Awareness Landing Page Digital Marketing 93

Smart Blogger

MAY 31, 2023

These channels could range from owned media like your website or blog post , to earned media like customer reviews and social media mentions, or even paid media , think Google Ads. It’s a roadmap to increase brand awareness, engage your target audience , and ultimately, convert visitors into loyal customers.

Digital Marketing 75

Digital Marketing Marketing Brand Awareness Social Media 75

Neil Patel

AUGUST 6, 2021

Invest in interactive content to engage customers and get more data to create hyperpersonalized experiences. That’s why creating a community around your brand is an excellent way of boosting customer retention. An example of this would be creating an exclusive Facebook group where you share content surrounding your brand.

Landing Page 142

Landing Page Social Media Sales SEO 142

Neil Patel

OCTOBER 14, 2021

Eighty percent of Pinterest pins are repins , which means this is a platform that values sharable content. You’ll be able to see which strategies and content work so you can constantly improve your marketing. Make It Easy to Pin Content from Your Sites. Just follow these steps: Step 1: Research keywords.

Brand 145

Brand Social Media Marketing Keywords 145

Moz

NOVEMBER 8, 2020

Knowing about keywords, domain authority (for organic search) and quality scores (for paid results) can demystify things. Let’s say you’re an account manager for a digital agency, and you have some great insight that you think could be helpful in driving some new ad copy testing for your biggest client.

Digital Marketing 64

Digital Marketing Marketing Advertising Ads 64

The Hoth

JANUARY 25, 2024

If you don’t have 3 to 6 months to spend working on an SEO strategy and all that comes with it (creating content, link-building, on-page, and technical optimizations) – search engine marketing (SEM) is the way to go. SEM is where you use paid search ads to market your business. What’s that?

Engineering 97

Engineering Ad Copy Marketing Landing Page 97

Backlinko

MAY 14, 2024

Through keyword research, high-quality content, metadata, and more. Start with keyword research to find out what your target audience uses to find businesses like yours. SEO tools like Semrush’s Keyword Magic Tool help identify keywords that align with your goals. And attract more relevant traffic.

Marketing 70

Marketing Social Media Keywords Engineering 70