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12 Ad Copy Strategies That’ll Double Your CTR and Increase Your ROI

Neil Patel

Only then can you expect a great ROI in the form of brand awareness, leads, and potential customers for your business. I’ve compiled a list of 12 ad copywriting strategies for Google AdWords , Facebook, Twitter, and LinkedIn, to help you improve your ad campaign performance and drive your brand forward.

Ad Copy 136
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Search Engine Marketing (SEM) in 2024: The Ultimate Guide

The Hoth

If you’ve got a brand-new website about to launch, you need a fast and effective way to start generating traffic. If you don’t have 3 to 6 months to spend working on an SEO strategy and all that comes with it (creating content, link-building, on-page, and technical optimizations) – search engine marketing (SEM) is the way to go.

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What is Copywriting: A Basic Guide to Compelling Copy (+ Types)

Smart Blogger

In its most basic sense, copywriting is the art and science of writing text (also known as copy) for the purpose of advertising or other forms of marketing. When done right, SEO copywriting doesn’t just sprinkle keywords here and there like a chef adding spices to a dish. But what exactly is copywriting? Its primary objective?

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3 Fundamentals of Copywriting: Mastering the Art of Persuasive Communication

Credible Content

In this blog post, we’ll walk you through the three key steps to writing effective copy: Identify the problem. Whether you’re writing sales pages, social media posts, email campaigns, or advertising copy, understanding the fundamentals of copywriting enables you to craft messages that resonate with your target market.

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Small Business Marketing: 6 Proven Strategies for More Reach

Backlinko

Use Answer the Public , a free social listening tool, to identify phrases people use on search engines like Google and Bing. Like Gyubee, aim for differentiators that are relevant to your customers and defendable—aka not easily copied by competitors. Internal linking helps search engines understand your site structure.

Marketing 102
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How to Create Stellar Niche Paid Ad Campaigns

Neil Patel

They increase brand awareness through word of mouth. This could be social media apps like Facebook, or search engines like Google. Create Your Paid Ad Campaign Copy. No matter which platform you use and what your budget is, the results of your niche paid ad campaign come down to your ad copy.

Ads 126
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How to Build Paid Ad Campaigns Around Typos, Misspellings, and More

Neil Patel

Sometimes that involves leveraging mistakes in your paid ad campaigns, particularly your ad copy. If your brand made a mistake in a previous campaign, go all in and make a joke of the mistake in your next paid ad campaign. Great Way to Fan the Flames of a Viral Brand Awareness Campaign. Misspellings.

Ads 139