Neil Patel

MARCH 28, 2023

Getting traffic is easy with ad copy. Boosting your click-through rate requires improving ad copy and laser-targeting it to your audience. You’re paying for the extra emphasis; while that’s great if your goals include engagement or generating leads and sales, it’s not so great for discovery and brand awareness.

Ads 145

Ads Landing Page Ad Copy Advertising 145

Neil Patel

FEBRUARY 23, 2023

Reach measures how many individual users see content or a profile in their network feed; it’s the total of how many individual users get to see your ads in their home feed. Growing the reach of your page helps spread brand awareness and increase engagement from new potential customers. However, they are expensive to run.

Ads 104

Ads Advertising Text Social Media 104

Neil Patel

MARCH 30, 2023

A different style of ad might also be refreshing for the people you’re trying to reach, making your ad even more appealing. Sometimes, you can make your ad more click-worthy by placing a call-to-action within the image. If you’re going to use text in an image, it can impact the reach of your ad.

Ads 113

Ads Landing Page Advertising Copy 113

Smart Blogger

MAY 25, 2023

In its most basic sense, copywriting is the art and science of writing text (also known as copy) for the purpose of advertising or other forms of marketing. The power of social media copywriting is vast, ranging from boosting your brand awareness, driving traffic to your website, and even skyrocketing sales with a single viral post.

Copywriter 76

Copywriter Copywriting Copy Persuasion 76

Neil Patel

APRIL 8, 2021

It’s tough making a Facebook ad that stands out, appeals to your audience, and converts. Then there are all the different ad formats to consider, making sure your images pass the text checker, writing the copy, getting final creative approval–and that’s all before you set up targeting inside the Ads Manager.

Creativity 110

Creativity Landing Page Ads Lead Generation 110

Credible Content

MAY 29, 2023

3 copywriting fundamentals Copywriting is the art and science of writing persuasive text that gets people to take action. Additionally, copywriting fundamentals can be applied to blog posts, whitepapers, case studies, radio and TV commercials, webinars, sales letters, packaging materials, product labels, and more.

Persuasion 130

Persuasion Communication Copywriter Copywriting 130