Neil Patel

MARCH 10, 2023

Amongst our recommendations, we noticed that this brand was not utilizing the 130+ characters in their product titles. Due to a lot of the conventional wisdom out there, brands and professionals have been instructed to utilize as many of those characters as possible. Maybe they mean like this brand? We want to hear your opinion!

Writing 72

Writing Electronics Utilities Keywords 72

Intergrowth

NOVEMBER 14, 2022

Put simply, to answer the question: “What marketing expenses can we cut without sacrificing sales?”. After cutting back on TV ads, billboards, social media, and other long-term brand awareness campaigns, SEO vs. PPC will be the primary investment question for many of you. How much do you value short-term vs. long-term sales?

SEO 100

SEO Search Engine Optimization Advertising Brand Awareness 100

Neil Patel

OCTOBER 16, 2020

If you get it right, AdWords could totally transform your business by driving high traffic , generating more leads and revenue, and boosting sales. Let’s consider the following statistics: Google ads produce 3.5 So if you find your sales dwindling, you now know the reason why. Google AdWords can be both exciting and terrifying.

Consulting 111

Consulting Landing Page Search Engine Optimization Persuasion 111

Neil Patel

DECEMBER 14, 2020

This guide will walk you through the best practices for creating CPC ads that drive traffic to your website. Facebook’s other ad options are great for driving engagement and brand awareness, but ads driving users off-site are still the best option for direct response advertisers looking to make a sale.

Ads 144

Ads Landing Page Advertising Text 144

The Creative Penn

APRIL 24, 2023

” I think there's definitely a balance, and I talk a lot in my book about this, that there's a bit of a litmus test where you can ask yourself certain questions to see if it's a story. ” But actually, you're growing your brand. Because it might not lead to book sales. How did you do that while pushing a pram?

Marketing 98

Marketing Publisher Publishing Publishing 98

Moz

NOVEMBER 2, 2020

Small businesses not only create the local and state tax base essential to civic life, they also contribute 250% more than big brands to community causes. Multiple inspiring speakers at MozCon 2020 advised brands to have strong opinions and take public stands on important issues, building affinity with customers based on shared values.

Marketing 71

Marketing Agency Education Food 71

The Creative Penn

FEBRUARY 5, 2024

Isabelle Knight talks about the importance of author brand in an age of limitless content, and gives tips on how to discover yours. Show Notes Brand and it's importance in the age of AI Is human connection more important than content? Joanna: Well, that's definitely most of the listeners. Tell us— What is a brand?

Brand 98

Brand Social Media Publisher Publishing 98

Moz

NOVEMBER 22, 2018

Are you definitely not saying these things in the content of your website? Then run an AdWords campaign and test out those title tags in the title of the ad. Test out new ad copy — that would be your meta descriptions — and see what actually brings a higher click-through rate. So why not use that kind of data?

SEO 55

SEO Keywords Copy Ad Copy 55

Neil Patel

MAY 3, 2021

It can be used to test everything from website copy to sales emails to search ads. For example, you might test two different popups to see which drives more webinar sign-ups or two different Google Ads to see which drives more purchases. With off-site tests, you’re probably testing either an ad or a sales email.

Landing Page 144

Landing Page IT Copy Sales Copy 144

Neil Patel

APRIL 5, 2023

It offers an easy way to stay in the loop about what’s happening in their industry or with their favorite brands. Sprout Social Sprout Social is an all-in-one solution that helps you manage your social media accounts while finding and connecting with the people who love your brand. Keep an eye out for the top-performing ads.

Social Media 133

Social Media Keywords SEO Advertising 133

Neil Patel

AUGUST 5, 2021

However, before we dive in, we need to establish if Snapchat ads are actually worth your time and money. If your brand appeals to Gen Z and millennials, you should look at Snapchat as a way to increase user acquisition, brand awareness, and sales. higher ROI with Snap Ads and 35 percent more bookings than other platforms.

Ads 145

Ads Landing Page Brand Awareness Social Media 145

Freelance Magic

OCTOBER 19, 2022

In this guide, we’re going to delve into everything about a niche – from its definition to the tips for choosing a profitable one. . For example, social media marketing for a specific platform like Twitter, writing long-form blog posts, writing sales pages for info products, and motion design are examples of service-based niches.

Freelance 130

Freelance Finance Landing Page Projects 130

Neil Patel

OCTOBER 14, 2021

Join the businesses with Pinterest for Business accounts, and you’ll get added marketing features to promote your brand on one of the fastest growing and insanely popular social media platforms. There are five different types of Rich Pins, all loaded with more information than your average pin for serious sales power.

Brand 145

Brand Social Media Marketing Keywords 145

Neil Patel

SEPTEMBER 2, 2021

Figuring out how to set up PPC ad campaigns is hard enough. There are definite pros and cons to this strategy. The benefits of dynamic keyword insertion include: Increase ad relevance : Matching your ads to searchers’ queries makes your ad more relevant to users. Launch your ads and track the results.

Keywords 133

Keywords IT Landing Page Ads 133

The Creative Penn

JANUARY 6, 2023

Different ways to monetize your brand to make ads profitable. The effect of Apple's privacy rules on Facebook ads. Mark: Definitely. So if you had a free download, that counted pretty much the same as a sale in terms of the algorithm. So TikTok is definitely a thing now. And that's also gone, hasn't it?

Advertising 98

Advertising Marketing Ads Social Media 98

Neil Patel

APRIL 22, 2021

One of the main reasons why most landing pages and sales pages are not converting leads into customers is a weak call to action with no sense of urgency. If you ask them to buy after their first encounter with your brand, 84% of them will bounce off your site. When you use curiosity effectively, it’ll lead to increased sales.

Landing Page 145

Landing Page Lead Generation Persuasion Telecommunication 145

The Hoth

JANUARY 31, 2023

Local PPC ads can start generating traffic, leads, and sales for you from day one – which is crucial for small businesses in desperate need of new clients. 1: Superior audience targeting While it may initially seem counterintuitive, targeting a smaller, local audience will significantly benefit your brand.

Ads 93

Ads Brand Awareness Landing Page Digital Marketing 93

Men With Pens

JANUARY 21, 2010

John writes the majority of the ad copy for Dragon Door, and he was talking to us – the new instructors, the front lines, the new faces of his marketing arm – about how to write so our audience would always understand us. &# And suddenly, I realized that I had to unlearn everything I knew about writing,&# John said.

Copywriter 56

Copywriter Copywriting Consulting Creativity 56

Content Hacker

DECEMBER 15, 2022

Since then, I’ve been behind over 40,000 content projects, which have generated over $5M in sales to my businesses, and much more to my clients’ businesses. He’s the founder of Content Marketing Institute (CMI), which quickly became the leading educational destination for enterprise brands looking for content marketing resources.

Copywriter 104

Copywriter Copywriting Writing Copy 104

The Creative Penn

AUGUST 7, 2023

So very similar to Book Bub, we just happen to have a family of brands that do that, we don't have one single brand like Book Bub. So if you want someone else to run your Facebook ads, your Amazon ads, you would come to Reader Reach side of the park. What I do want to say, though, it's obviously not free.

Ads 98

Ads Marketing Retail Publisher 98

Moz

JANUARY 16, 2019

They might make a dent, but they definitely won’t move the needle. Here’s how Kissmetrics, Sourcify, Sales Hacker, Kinsta, and BuildFire have used advanced content promotion tips like newsjacking and paid social to elevate their brands above the competition. They focused on building a brand that people recognize and trust.

Promotion 57

Promotion Content Social Media Manufacturing 57

Men With Pens

MAY 2, 2010

The ad copy on a box of CDs. The copy on the box can afford to go unnoticed. Your web copy can’t afford the same passive indifference. That copy is supposed to get you clients and sales. Your freelancing lifestyle depends on your copy being read. Get your sales copy read. Look again.

Copy 52

Copy Freelance Copywriter Copywriting 52

Smart Blogger

OCTOBER 16, 2023

Specifically: The definition of power words (and why they’re so powerful); The 7 types of power words proven to increase conversions; Examples of how bloggers, freelance writers, and businesses are using powerful words to boost conversions; A huge list of strong words you can use, bookmark, and reference (again and again).

Persuasion 98

Persuasion Copywriter Copywriting Freelance 98

Neil Patel

NOVEMBER 1, 2021

Unlike traditional Google Ad campaigns, Google automates the targeting and delivery of Performance Max campaigns based on the information you provide. All advertisers need to do is provide a series of ad creatives (a call to action, additional ad copy, and relevant images or videos), and Google takes care of the rest.

Advertising 92

Advertising Agency Ads Creativity 92