Content Writing

DECEMBER 20, 2022

Content writing is perhaps the driving force behind many successful digital marketing campaigns, including Search engine optimization (SEM), pay-per-click (PPC), advertising, and social media marketing campaigns. While both play a big role in many digital marketing campaigns, their purpose is starkly different.

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Smart Blogger

MAY 9, 2023

Brainstorm a personal story that connects to your product or service and use it as the foundation of your ad copy. For example, if you’re promoting a fitness app, share your own struggles with weight loss and how the app helped you overcome them. Try your hand at technical copywriting , social media , or even Facebook ads.

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Copywriter Copywriting Persuasion Search Engine Optimization 94

Smart Blogger

MAY 25, 2023

It serves as the foundation of your brand’s voice and messaging. Good copywriting breathes life into your brand, highlighting its uniqueness and showcasing its value proposition. It effectively communicates your brand’s personality, values, and promises to the audience, making it stand out in a sea of competition.

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Copywriter Copywriting Copy Persuasion 76

Neil Patel

MARCH 28, 2023

Getting traffic is easy with ad copy. Boosting your click-through rate requires improving ad copy and laser-targeting it to your audience. For example, let’s say that your organization recently introduced a new coffee brand. Doing this reassures a potential customer who’s still skeptical about your brand.

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Smart Blogger

JANUARY 22, 2024

But first, let’s clear up a common question: what exactly is a marketing funnel? Simply put, marketing funnels visualize the journey a customer goes through, from first learning about your brand to making a purchase and beyond. It’s a fundamental concept in both digital marketing and traditional marketing realms.

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Neil Patel

JUNE 22, 2021

billion users access Facebook at least once per day, and at least 17 percent of users join Facebook to connect with brands and products. You can help them discover your brand by advertising effectively on Facebook. Types of Facebook Ads. Facebook lets you choose from four main ad types. Choose Your Ad Objective.

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Marketing Social Media Advertising Management 145

Smart Blogger

JULY 6, 2023

In the constantly evolving world of digital marketing, have you considered the power of mobile marketing? From hyper-targeted ads to personalized content, mobile marketing is your golden ticket to explosive growth. No matter where your audience is, mobile marketing ensures your brand is right there with them.

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Marketing Social Media Digital Marketing Brand Awareness 60

Neil Patel

OCTOBER 7, 2021

For several years, many digital marketing teams relied on cookies for marketing. Mozilla Firefox and Apple Safari already block third-party cookies, and recently, Google revealed it would no longer support cookies on ad networks and its Chrome browser. This will help customers connect with your brand better.

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Neil Patel

JANUARY 19, 2022

What Is Local Search Marketing? Local search marketing is when you promote or advertise an in-person company that conducts its business within a local market. Their strategy consists of using content marketing to drive more traffic to their website and, ultimately, their local business. Let’s find out.

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Marketing Ad Copy Search Engine Optimization SEO 133

Neil Patel

FEBRUARY 23, 2023

For instance, you might look up a digital marketing agency, like Fresh Egg. Scroll along to ‘Ads’ on the end and click. If there are live ads running, you can see them from there. Growing the reach of your page helps spread brand awareness and increase engagement from new potential customers. Click on that.

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Copywriter Collective

JANUARY 24, 2023

It is because of them that brands can put words into their communication. Whatever copy they come up with must be persuasive, educative, and interest-generating. The copy should persuade, tell a story, and sway audiences to take a specific action. If the brand uses complex sell language, it can turn off customers.

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ContentWriters

OCTOBER 27, 2022

Most digital marketing experts recommend using both paid search and organic SEO techniques– integrated and strategically aligned. They encompass some of the most significant ways your business can be visible on the web and build brand awareness as part of your digital marketing strategy, resulting in visits to your site.

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SEO Search Engine Optimization Landing Page Engineering 105

Neil Patel

APRIL 28, 2021

As marketers and brands, many of you use PPC ads to drive traffic to your brand or a client’s website. After all, PPC ads have obvious advantages. However, for all their benefits, these ads can sometimes lack something. Let’s dive in, and then we’ll discuss different ways you can humanize your PPC ads.

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Ads Creative Director Storytelling Advertising 81

Neil Patel

APRIL 5, 2023

It offers an easy way to stay in the loop about what’s happening in their industry or with their favorite brands. Sprout Social Sprout Social is an all-in-one solution that helps you manage your social media accounts while finding and connecting with the people who love your brand. Keep an eye out for the top-performing ads.

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Social Media Keywords SEO Advertising 133

Neil Patel

FEBRUARY 18, 2021

Sprout Social helps you find and connect with the people who love your brand. You can see the competitor’s most effective ad copy, and you can look at graphs that compare all of this data. Although often labeled as a backlink tool, this also focuses on content marketing. You can start with a free trial. The Takeaway.

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Neil Patel

APRIL 22, 2021

Most B2B digital marketers aren’t using effective CTAs to engage their ideal customers. If you ask them to buy after their first encounter with your brand, 84% of them will bounce off your site. If you plan to run a Google AdWords PPC or Facebook ad campaign, your landing page has to be ready before you write your ad copy.

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Moz

NOVEMBER 2, 2020

Small businesses not only create the local and state tax base essential to civic life, they also contribute 250% more than big brands to community causes. Multiple inspiring speakers at MozCon 2020 advised brands to have strong opinions and take public stands on important issues, building affinity with customers based on shared values.

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Smart Blogger

OCTOBER 16, 2023

And it works, not just for headlines in men’s and women’s magazines, but for messages to your email list, subheads in your articles, ad copy — anything. As a writer (or marketer ), you can use words that inspire lust to make almost anything intriguing. Graphic, yes, but also true.

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Persuasion Copywriter Copywriting Freelance 98

Moz

MAY 18, 2020

For example, our performance content team now writes SEO metas and PPC ad copy. We solve digital marketing problems faster by pooling our knowledge. When your new culture is established, hire and promote for the traits to sustain it, like communication, collaboration, accountability, transparency, and empathy.

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