Moz

SEPTEMBER 27, 2020

whether, for tracked keywords of interest, two or more ranking URLs are appearing at the same time (not necessarily on page one of the SERP). check your SEO visibility by landing page: if different URLs that rank for very similar keyword permutations, chances are there is a risk there.

Content 74

Content Keywords Ad Copy SEO 74

Neil Patel

MARCH 28, 2023

Getting traffic is easy with ad copy. Boosting your click-through rate requires improving ad copy and laser-targeting it to your audience. Driving customers—not just visitors—to your landing page is the best way to make sales. A great way to start is with a conversion-based Facebook ad campaign.

Ads 145

Ads Landing Page Ad Copy Advertising 145

Neil Patel

MARCH 30, 2023

The main advantage of Facebook Ads is that they provide you with the ability to target your ads so that they’re shown to a very precise audience who will be curious about your offer and click, ideally to a specified landing page. As with many kinds of online marketing, penning persuasive copy is essential.

Ads 113

Ads Landing Page Advertising Copy 113

Neil Patel

APRIL 22, 2021

One of the main reasons why most landing pages and sales pages are not converting leads into customers is a weak call to action with no sense of urgency. However, when using free trials in your call-to-action copy, you’ve got to be careful not to lose the trial users at the end of the trial period.

Landing Page 145

Landing Page Lead Generation Persuasion Telecommunication 145

Neil Patel

MAY 14, 2021

Whether you’re writing product descriptions or PPC ads , there’s a huge volume of work involved, and the repetitive nature of the tasks can drain your creativity. Could you give a machine a few instructions and let it generate engaging copy while you focused on more pressing tasks? It’s a simple enough concept. The findings?

Copywriter 143

Copywriter Copywriting Writing Script 143

Moz

NOVEMBER 8, 2020

Instead, we learned about paid search and organic search along with some of the key concepts central to digital marketing. We also became certified in Google Ads Search along the way. Digital marketing concepts like understanding SEO basics can help make your presence known to potential customers, employers, and clients.

Digital Marketing 64

Digital Marketing Marketing Advertising Ads 64

Moz

MAY 18, 2020

I want to introduce you to the concept of interdisciplinarity. This concept has been a driving force guiding our way through merging teams to create something new. For example, our performance content team now writes SEO metas and PPC ad copy. Introducing interdisciplinarity. Create competitive advantage.

Collaboration 71

Collaboration Content Agency Concept 71

Content Marketing Institute

NOVEMBER 7, 2017

What it is: Search engine marketing (SEM) or paid search involves purchasing ads or sponsored listings that appear on search engine results pages ( SERP ) when consumers search for information relevant to your content. When it comes to managing your paid search campaigns, a working knowledge of Google’s AdWords tool is key.

Promotion 105

Promotion Content Social Media Advertising 105