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A/B Testing: Definition, How it Works, Examples & Tools

Neil Patel

It can be used to test everything from website copy to sales emails to search ads. For example, you might test: headlines calls to action text calls to action location pop up featured images copy the number of fields in a form. With off-site tests, you’re probably testing either an ad or a sales email.

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How to Run Responsive Display Ad Campaigns

Neil Patel

One reason for this is your ads can fit on any available ad space and thus have more opportunities to be displayed. Versatility : With responsive display ads, your ads can take on many shapes and sizes. For example, your ad might show as a banner ad on one site and a dynamic text ad on another.

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How to Target Generation X Through Paid Ads

Neil Patel

The X refers to the variable “x,” allowing them to be named but perhaps not limited by one definition. You can target them with promotional paid ads that use the language they’re likely to use for this type of search. Ensure your ad copy uses terms like “discount” or “promo code,” and be clear and authentic about your promotion.

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AI Content Generator – 23 Free & Paid Tools + Features & Tips

Backlinko

Jasper : Best For Content Marketing Jasper is the best AI content generator for creating marketing copy, but that’s not all it can do. Some of its most useful templates include video script outlines, blog idea outlines, photo post captions, and social media ad posts. You’ll never lose that much-needed ad copy again!).

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How to Make Productive Use of ChatGPT: Q&A with Elisa Lorello

Jane Friedman

You write that ChatGPT can “streamline your writing process and progress by generating text quickly, reducing the time spent typing or brainstorming.” I did the same writing copy for Amazon ads. ChatGPT gave me some ideas to work with, and I then created copy in my own words. Back to your experiences with it.

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The 11 Best ChatGPT Alternatives

Backlinko

No need to copy and paste content across apps. Claude is trained to have natural, text-based conversations, and it excels in tasks like summarization, editing, Q&A, decision-making, and more. It has templates and features to easily create things like ad copy, product descriptions, emails, blog posts, and more.

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What Is Dynamic Keyword Insertion: What It Is & How to Use It

Neil Patel

For example, if you create an ad for a shoe store, you could use dynamic keyword insertion to add “women’s running shoe” or “red women’s running shoe” to display ads that use the exact same words the user searched. Figuring out how to set up PPC ad campaigns is hard enough. Pros and Cons.

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