Smart Blogger

MAY 26, 2023

With every project comes the opportunity to learn about different industries, consumer behaviors, and marketing strategies. And as digital marketing evolves, there are always new techniques, trends, and platforms to explore. SEO Knowledge : The ability to apply SEO principles in copywriting is key.

Copywriter 74

Copywriter Copywriting Persuasion Freelance Copywriting 74

Smart Blogger

JULY 11, 2023

But wait, isn’t that what Search Engine Optimization (SEO) does? SEO is about climbing up the rankings organically , using quality content and backlinks to draw people in. SEM Basics: What You Need to Know The heart of SEM beats with three core elements: keywords, bidding, and ads. Well, not quite. The objective?

Engineering 59

Engineering Landing Page Marketing Construction 59

Neil Patel

AUGUST 25, 2020

PPC is an exciting form of digital marketing because you can directly tie revenue generated to ad spend. How do you measure the success of location-based keywords? Mobile devices account for over half (53%) of clicks on search ads. The era of designing creatives and writing copy for desktop first… is over.

Agency 133

Agency Landing Page Digital Marketing Ads 133

Neil Patel

MARCH 10, 2023

And yet, for anyone that knows Amazon, a vendor manager might not be truly informed of what best for SEO on their own platform. They are not SEO specialists, but rather generalists, mainly concentrating on relationships, logistics, and profitability of accounts. What if it’s the back-end keywords? Test, test, and test.

Writing 72

Writing Electronics Utilities Keywords 72

Neil Patel

DECEMBER 28, 2021

As marketers, we’re constantly attuned to Google’s ever-changing algorithm, keeping an eye toward shifts in prioritization and SERPs. For example, I might write about how to maintain mental health as a remote digital marketer or how to help your remote team maintain their mental health. What are the search trends for late 2021?

Content 115

Content Entertainment Search Engine Optimization Digital Marketing 115

Backlinko

JUNE 2, 2023

I added these details: “$9.99 For the tone of voice, I chose “fitness fanatic”: And then let Jasper generate my content: Features Search engine optimization (SEO) : Jasper has Surfer SEO integration, so you can create perfectly-optimized content with just a few clicks. You’ll never lose that much-needed ad copy again!).

Content 67

Content Landing Page Ad Copy Copy 67

The Hoth

OCTOBER 20, 2022

Certain risks do come along with PPC like ad placement or a competitive keyword. So, it’s best to choose the right type of ad campaign that fits your goal. . Paid search marketing. Paid search marketing is one of the most commonly used types of PPC. Display ads.

Brand Awareness 98

Brand Awareness Advertising Search Engine Optimization Contractor 98

Moz

SEPTEMBER 27, 2020

That’s what SEO is all about nowadays, right? Compared to when I started working in SEO (2014), today, content is consistently one of the most popular topics covered at digital marketing conferences, there are way more tools that focus on content analysis and optimization, and overall it seems to dominate most of SEO news.

Content 74

Content Keywords Ad Copy SEO 74

Smart Blogger

JULY 31, 2023

is an AI-powered tool that shines at creating marketing content. From social media captions to ad copies, Copy.ai The real stand-out feature is the platform’s creativity, producing compelling copies that resonate with the audience. Ink For All Ink for All is an AI-powered writing tool built with SEO in mind.

Blog Writer 72

Blog Writer Writer Content Creation Long Form Content 72

Moz

NOVEMBER 8, 2020

Posted by rootandbranch Editor’s note: This blog is from the perspective of five University of Pittsburgh students — Kirsten , Steve , Darcie , Erin , and Sara — who completed a class this summer called "Digital Marketing Search Fundamentals", taught by Zack Duncan of Root and Branch. Part 1: Why digital marketing matters.

Digital Marketing 64

Digital Marketing Marketing Advertising Ads 64

Smart Blogger

MAY 31, 2023

It all hinges on a robust digital marketing strategy. Whether you’re a startup trying to make its mark or an established enterprise aiming to expand, crafting a personalized, results-oriented digital strategy can take you places. What is a Digital Marketing Strategy? Well, you’re in the right place.

Digital Marketing 75

Digital Marketing Marketing Brand Awareness Social Media 75

Neil Patel

APRIL 5, 2023

More specifically, we’ll explore how you can get an inside look at your competitors on each of the following fronts: SEO and web traffic Social media PPC and ads Blog content 1. Ubersuggest We all know how important backlinks are for a solid SEO strategy. Now you know how difficult/competitive your keyword is to rank for.

Social Media 133

Social Media Keywords SEO Advertising 133

Smart Blogger

MAY 25, 2023

5 Essential Types of Copywriting You Should Know Copywriting comes in many shapes and sizes , each suited to different marketing strategies. SEO Copywriting Ever wondered how some web pages always seem to have a VIP pass to the top spots in Google search results? That’s SEO copywriting doing its magic.

Copywriter 72

Copywriter Copywriting Copy Persuasion 72

Neil Patel

FEBRUARY 18, 2021

You can monitor keywords as well. Best Ways to Use This Tool: Get competitors’ backlinks Monitor social (or other website) mentions of your company Monitor keyword mentions. Enter in a search term, either a keyword or a company, and the tool will tell you what’s being said about that term across blogs and social platforms.

Keywords 145

Keywords Agency Social Media Ad Copy 145

Smart Blogger

MAY 9, 2023

Brainstorm a personal story that connects to your product or service and use it as the foundation of your ad copy. This could include keyword research for SEO copywriting or understanding your target audience’s pain points. Try your hand at technical copywriting , social media , or even Facebook ads.

Copywriter 88

Copywriter Copywriting Persuasion Search Engine Optimization 88

Neil Patel

AUGUST 18, 2020

PPC is an exciting type of digital marketing because you can quickly and directly evaluate your investment return. We’ve helped companies like Intuit, GM, and Facebook make more money authentically, using our data-driven approach to digital marketing. . But not all audience segments or keywords are equal.

Agency 144

Agency Landing Page Consulting Portfolio 144

The Hoth

JANUARY 31, 2023

That’s why a local PPC strategy is such an effective digital marketing tool for smaller companies and local businesses. Of course, local paid search campaigns are like any other digital marketing strategy in that they require intelligent tactics and proper optimization to find sustainable success.

Ads 93

Ads Brand Awareness Landing Page Digital Marketing 93

Freelance Magic

OCTOBER 19, 2022

Whether you’re a freelance writer or a digital marketer, the market is competitive. But when you don’t have a freelance niche, you don’t have a choice – you’re doing SEO writing one day, and the next day, you’re writing a sales page. . For example, “I write ad copy for ed-tech brands.”. Finance and Fintech.

Freelance 130

Freelance Finance Landing Page Projects 130

Backlinko

AUGUST 16, 2023

If you’ve been shopping around for a new tool to help you with your SEO And PPC campaigns then you may have heard of SpyFu already. I’ll show you how to use them and discuss their benefits for your SEO and PPC efforts. SpyFu is a really popular SEO and PPC tool that uses web scraping technology to gather data.

Ad Copy 64

Ad Copy Keywords Projects Advertising 64

Content Hacker

JANUARY 10, 2024

Do Keyword Research and Topic Clustering 4. AI Content Creation Tools: A Game Changer for Entrepreneurs If you’re looking to stay ahead in the competitive world of digital marketing, embracing AI-powered content creation could be your smartest move yet. Brainstorm Content Ideas 2. Fast-Track Content Research 3.

Content Creation 40

Content Creation Brand Content Proofreader 40

Moz

AUGUST 27, 2020

Posted by DiTomaso Contrary to popular belief, SEO and PPC aren't at opposite ends of the spectrum. There are plenty of ways the two search disciplines can work together for benefits all around, especially when it comes to optimizing your Google Ads. We're a digital marketing agency way up in the frozen wilds of Edmonton, Alberta.

Ads 64

Ads Ad Copy Keywords Agency 64

Moz

MAY 18, 2020

Agencies write SEO scopes and PPC scopes separately, often without accounting for content resource needs to make the channels successful. Just about anyone can go online and learn SEO or PPC. This is more than enhancing our implementation of tactical SEO and PPC. This will make both writers’ and SEOs’ jobs easier.

Collaboration 71

Collaboration Content Agency Concept 71

Moz

MAY 2, 2019

Posted by DiTomaso Contrary to popular belief, SEO and PPC aren't at opposite ends of the spectrum. There are plenty of ways the two search disciplines can work together for benefits all around, especially when it comes to optimizing your Google Ads. We're a digital marketing agency way up in the frozen wilds of Edmonton, Alberta.

Ads 68

Ads Ad Copy Keywords Agency 68

Backlinko

FEBRUARY 19, 2024

In the fast-paced realm of digital marketing, understanding and outperforming your competitors is not just an advantage, it’s a necessity. Competitor analysis, a critical skill for any marketer, provides insights that can be the difference between leading the market or lagging behind. Let’s dive in.

Ad Copy 90

Ad Copy Landing Page Social Media Keywords 90

Verblio

NOVEMBER 4, 2022

Jasper is probably the most well-known AI writing tool on the market. It also just raised $125M , so expect to see even more ads for it everywhere. From what I’ve seen, they’re targeting just about every keyword that includes “AI.”). Here’s what Jasper gave me: Blog Title: What are KPIs in Content Marketing?

Persuasion 52

Persuasion Writer Long Form Content Engagement 52