Moz

SEPTEMBER 27, 2020

That’s what SEO is all about nowadays, right? Compared to when I started working in SEO (2014), today, content is consistently one of the most popular topics covered at digital marketing conferences, there are way more tools that focus on content analysis and optimization, and overall it seems to dominate most of SEO news.

Content 74

Content Keywords Ad Copy SEO 74

Moz

NOVEMBER 8, 2020

Posted by rootandbranch Editor’s note: This blog is from the perspective of five University of Pittsburgh students — Kirsten , Steve , Darcie , Erin , and Sara — who completed a class this summer called "Digital Marketing Search Fundamentals", taught by Zack Duncan of Root and Branch. Part 1: Why digital marketing matters.

Digital Marketing 64

Digital Marketing Marketing Advertising Ads 64

Smart Blogger

MAY 31, 2023

It all hinges on a robust digital marketing strategy. Whether you’re a startup trying to make its mark or an established enterprise aiming to expand, crafting a personalized, results-oriented digital strategy can take you places. What is a Digital Marketing Strategy? Well, you’re in the right place.

Digital Marketing 75

Digital Marketing Marketing Brand Awareness Social Media 75

Smart Blogger

MAY 25, 2023

In its most basic sense, copywriting is the art and science of writing text (also known as copy) for the purpose of advertising or other forms of marketing. 5 Essential Types of Copywriting You Should Know Copywriting comes in many shapes and sizes , each suited to different marketing strategies. Its primary objective?

Copywriter 72

Copywriter Copywriting Copy Persuasion 72

Neil Patel

APRIL 5, 2023

More specifically, we’ll explore how you can get an inside look at your competitors on each of the following fronts: SEO and web traffic Social media PPC and ads Blog content 1. Ubersuggest We all know how important backlinks are for a solid SEO strategy. You can target these sites to get backlinks to your content.

Social Media 133

Social Media Keywords SEO Advertising 133

Smart Blogger

MAY 9, 2023

Brainstorm a personal story that connects to your product or service and use it as the foundation of your ad copy. This could include keyword research for SEO copywriting or understanding your target audience’s pain points. But no one likes to read convoluted text.

Copywriter 88

Copywriter Copywriting Persuasion Search Engine Optimization 88

Neil Patel

MARCH 28, 2023

Getting traffic is easy with ad copy. Boosting your click-through rate requires improving ad copy and laser-targeting it to your audience. Desktop Right Column Right Column ads typically take a back seat to News Feed ones because they’re slightly out of sight, out of mind. Improving your conversion rates?

Ads 145

Ads Landing Page Ad Copy Advertising 145

The Hoth

JANUARY 31, 2023

That’s why a local PPC strategy is such an effective digital marketing tool for smaller companies and local businesses. Of course, local paid search campaigns are like any other digital marketing strategy in that they require intelligent tactics and proper optimization to find sustainable success.

Ads 93

Ads Brand Awareness Landing Page Digital Marketing 93

Neil Patel

FEBRUARY 18, 2021

Ubersuggest is an all-in-one SEO tool that provides keyword analysis, competitive analysis, and SEO data. Most of the competitive analysis tools on this list focus on SEO, social, or paid ads. This one gives you a window into your competitor’s email marketing strategy. Majestic SEO – A Tool for Backlinks.

Keywords 145

Keywords Agency Social Media Ad Copy 145

Content Hacker

JANUARY 10, 2024

AI Content Creation Tools: A Game Changer for Entrepreneurs If you’re looking to stay ahead in the competitive world of digital marketing, embracing AI-powered content creation could be your smartest move yet. And personalization? Last but certainly not least is scalability.

Content Creation 40

Content Creation Brand Content Proofreader 40

Moz

AUGUST 27, 2020

Posted by DiTomaso Contrary to popular belief, SEO and PPC aren't at opposite ends of the spectrum. There are plenty of ways the two search disciplines can work together for benefits all around, especially when it comes to optimizing your Google Ads. We're a digital marketing agency way up in the frozen wilds of Edmonton, Alberta.

Ads 64

Ads Ad Copy Keywords Agency 64

Moz

MAY 2, 2019

Posted by DiTomaso Contrary to popular belief, SEO and PPC aren't at opposite ends of the spectrum. There are plenty of ways the two search disciplines can work together for benefits all around, especially when it comes to optimizing your Google Ads. We're a digital marketing agency way up in the frozen wilds of Edmonton, Alberta.

Ads 68

Ads Ad Copy Keywords Agency 68

Verblio

NOVEMBER 4, 2022

Jasper is a tool that uses GPT-3 to generate content, including social media posts, ad copy, blog posts, emails, and more. (If It’s the tech behind nearly every AI writing tool on the market today.). When it comes to getting words on a page and producing general, “filler” text, Jasper is quite good.

Persuasion 52

Persuasion Writer Long Form Content Engagement 52

Backlinko

FEBRUARY 19, 2024

In the fast-paced realm of digital marketing, understanding and outperforming your competitors is not just an advantage, it’s a necessity. Competitor analysis, a critical skill for any marketer, provides insights that can be the difference between leading the market or lagging behind. Let’s dive in.

Ad Copy 88

Ad Copy Landing Page Social Media Keywords 88

Smart Blogger

OCTOBER 16, 2023

And it works, not just for headlines in men’s and women’s magazines, but for messages to your email list, subheads in your articles, ad copy — anything. As a writer (or marketer ), you can use words that inspire lust to make almost anything intriguing. Power words can help with SEO too. Graphic, yes, but also true.

Persuasion 98

Persuasion Copywriter Copywriting Freelance 98