Backlinko

FEBRUARY 19, 2024

From leveraging SEO tactics to understanding audience needs, we unpack the methods that will not only help you understand your rivals but also enable you to outmaneuver them strategically. Once you’ve identified your competitors, you need to analyze their content strategies , backlink profiles, technical SEO , and paid media strategies.

Ad Copy 88

Ad Copy Landing Page Social Media Keywords 88

BKA Content

DECEMBER 7, 2022

Copywriting plays an essential role in branding — after all, who’s responsible for the text that greets website visitors? Who creates ad copy to entice consumers? One of the most effective ways to boost online visibility is SEO. Written Content Creation. Social media posts. Branding Support.

Copywriter 86

Copywriter Copywriting Freelance Content Creation 86

Smart Blogger

JULY 31, 2023

Similarly, Machine Learning algorithms, with enough data, can make complex decisions, predict outcomes, and even create human-like text. It analyzes sentence structures, semantics, and context to generate human-like text. AI software doesn’t “understand” text the way humans do. can do it all.

Blog Writer 78

Blog Writer Writer Content Creation Long Form Content 78

Backlinko

MAY 14, 2024

Search Engine Optimization (SEO) SEO is the process of optimizing your website to improve its search engine rankings. Let’s explore the different types of SEO. On-Page SEO On-page SEO is the practice of optimizing individual webpages to rank higher in search results. And attract more relevant traffic.

Marketing 102

Marketing Social Media Keywords Engineering 102

Smart Blogger

MAY 9, 2023

Brainstorm a personal story that connects to your product or service and use it as the foundation of your ad copy. This could include keyword research for SEO copywriting or understanding your target audience’s pain points. But no one likes to read convoluted text.

Copywriter 94

Copywriter Copywriting Persuasion Search Engine Optimization 94

Backlinko

JUNE 2, 2023

Some of its most useful templates include video script outlines, blog idea outlines, photo post captions, and social media ad posts. When I was creating an ad with the Facebook Ad Primary Text template, I had to use three prompts. Speech-to-text input : Add further detail to the text using your voice.

Content 67

Content Landing Page Ad Copy Copy 67

Smart Blogger

MAY 25, 2023

In its most basic sense, copywriting is the art and science of writing text (also known as copy) for the purpose of advertising or other forms of marketing. SEO Copywriting Ever wondered how some web pages always seem to have a VIP pass to the top spots in Google search results? That’s SEO copywriting doing its magic.

Copywriter 76

Copywriter Copywriting Copy Persuasion 76

Moz

JULY 23, 2019

Posted by katemorris Editor's note: This post first appeared in April of 2017, but because SEO (and Google) changes so quickly, we figured it was time for a refresh! Meta tags represent the beginning of most SEO training, for better or for worse. It's the ad copy that will determine if users click on your result.

SEO 63

SEO Ad Copy Keywords Text 63

Neil Patel

APRIL 5, 2023

More specifically, we’ll explore how you can get an inside look at your competitors on each of the following fronts: SEO and web traffic Social media PPC and ads Blog content 1. Ubersuggest We all know how important backlinks are for a solid SEO strategy. You can target these sites to get backlinks to your content.

Social Media 133

Social Media Keywords SEO Advertising 133

Content Writing

DECEMBER 20, 2022

It is about writing ad copy and providing “CAPTIONS” that resonate with the brand voice. To make your text crisp, you can remove unnecessary words or punctuation. SEO: Be it content writing or copywriting, anything that matches search intent should be relevant to the search query. Copywriting.

Copywriter 94

Copywriter Copywriting Electronics Writing 94

Credible Content

SEPTEMBER 19, 2022

Joseph Sugarman is one of the greatest direct marketing copywriters who started his mail-order business JS&A and sold multiple revolutionary products by publishing long ad copies that converted like crazy. The main caption is the highlighted text that appears beneath the headline. Confidence.

Copy 130

Copy Copywriter Copywriting Writing 130

Smart Blogger

MAY 26, 2023

SEO Knowledge : The ability to apply SEO principles in copywriting is key. This involves integrating keywords seamlessly into your text and understanding how to optimize your copy for search engine rankings. Technical Copywriter : Translates complex, often jargon-heavy information into understandable and engaging copy.

Copywriter 80

Copywriter Copywriting Persuasion Freelance Copywriting 80

The Hoth

JANUARY 31, 2023

7 Essential Benefits If you’re already humming along with local SEO tactics for your small business, you may wonder why you need to invest in local PPC. After all, why spend money on clicks when you can generate them organically for free with local SEO? Why Bother with Local PPC?

Ads 93

Ads Brand Awareness Landing Page Digital Marketing 93

The Hoth

OCTOBER 31, 2022

That way, you can take the AI-generated ad copy and pair it with your expertise, creativity, and insights. . The content AI tools produce is already SEO -optimized , with your target keywords already injected in the right spots. SEO and content marketing strategies involve a ton of manually written content. The best part?

IT 105

IT Proofreader Writing Content 105

Content Hacker

JANUARY 10, 2024

These savvy systems enable entrepreneurs to quickly create high-quality ad copy — from catchy ad slogans right down to those crucial product descriptions — that connects with customers and drives conversions. Say hello to more targeted campaigns as well. And personalization? Last but certainly not least is scalability.

Content Creation 40

Content Creation Brand Content Proofreader 40

Smart Blogger

MAY 31, 2023

Let’s start by breaking down the main categories of digital channels: social media marketing content marketing email marketing Search Engine Optimization (SEO) Each has its unique advantages, audience, and communication style. SEO is a fundamental part of digital marketing. Is your SEO strategy driving the desired traffic?

Digital Marketing 79

Digital Marketing Marketing Brand Awareness Social Media 79

Freelance Writing Jobs

JANUARY 22, 2023

It’s not a chore to write with SEO principles in mind if you consider the benefits of doing so. A solid video script will also need to be paired up with text and images on screen to ensure your audience understands what’s being said and the sources you may be quoting from. Think of it as working with Google, not against them.

Writing Style 75

Writing Style Script Landing Page Writing 75

Neil Patel

MAY 5, 2021

For example, here’s what you see as you scroll down the results: Once you find a long-tail keyword that piques your interest, click on it for a better idea of your competitors, both for paid ads and organic search. The big mistake that many first-time marketers make with SEO or pay-per-click advertising is choosing the wrong keywords.

Advertising 123

Advertising Landing Page Social Media Keywords 123

The Hoth

OCTOBER 20, 2022

Providers like Google Ads and Bing Ads, show your ads to people who actively search for different keywords. . You’re able to set up campaigns by writing an ad copy , selecting the right keywords, and choosing a landing page for your website. . Display ads.

Brand Awareness 98

Brand Awareness Advertising Search Engine Optimization Contractor 98

Neil Patel

FEBRUARY 18, 2021

Ubersuggest is an all-in-one SEO tool that provides keyword analysis, competitive analysis, and SEO data. Most of the competitive analysis tools on this list focus on SEO, social, or paid ads. You can see who is linking back to them regarding PageRank, authority/domain, and anchor text. Price : Free.

Keywords 145

Keywords Agency Social Media Ad Copy 145

Neil Patel

AUGUST 6, 2021

Coupled with BigCommerce’s fully customizable email templates (using code or the text editor), creating follow-up campaigns couldn’t be easier. Have Great SEO to Attract Organic Traffic. Paid ads are a great way to gain traction, especially for a new Ecommerce store. Learn SEO and Take a DIY Approach.

Landing Page 142

Landing Page Social Media Sales SEO 142

Neil Patel

APRIL 19, 2021

Ensuring your ad works well without audio might mean using relevant text or closed captioning in videos. Keep the Copy and Videos Short in Your Mobile First PPC Ads. When it comes to getting your message across in your mobile-first PPC ad, getting right to the point is key. Short ad copy can pack a punch.

Ads 73

Ads Landing Page Ad Copy Copy 73

Credible Content

MAY 29, 2023

3 copywriting fundamentals Copywriting is the art and science of writing persuasive text that gets people to take action. Better SEO Optimization Integrate relevant keywords naturally into content for improved SEO. The fundamentals of copywriting are simple, but they can be difficult to master.

Persuasion 130

Persuasion Communication Copywriter Copywriting 130

Backlinko

MARCH 19, 2024

Claude is trained to have natural, text-based conversations, and it excels in tasks like summarization, editing, Q&A, decision-making, and more. It has templates and features to easily create things like ad copy, product descriptions, emails, blog posts, and more.

Architecture 85

Architecture Entertainment Utilities Search Engine Optimization 85

Moz

SEPTEMBER 27, 2020

That’s what SEO is all about nowadays, right? Compared to when I started working in SEO (2014), today, content is consistently one of the most popular topics covered at digital marketing conferences, there are way more tools that focus on content analysis and optimization, and overall it seems to dominate most of SEO news.

Content 74

Content Keywords Ad Copy SEO 74

Neil Patel

JUNE 29, 2021

If you know exactly who your target is, you’ll have a much easier time acquiring them because your ad copy, text, images, and products will speak their language. You need to understand basic SEO and realize that this is a long-term strategy and can take months before you see results. Determine Goals. Social Media.

Lead Generation 132

Lead Generation Social Media Advertising Persuasion 132

Neil Patel

OCTOBER 14, 2021

SEO for Pinterest. You have to use some SEO strategy to get your pins discovered by the eyes of your target audience. As with any SEO you use, make sure not to sound too “keywordy.” Optimize and still sound human by simply adding a strong keyword within the right context. Try this: “Our most popular pins from this week.

Brand 145

Brand Social Media Marketing Keywords 145

Smart Blogger

OCTOBER 16, 2023

And it works, not just for headlines in men’s and women’s magazines, but for messages to your email list, subheads in your articles, ad copy — anything. For example, here are three subheads from our post on E-book mistakes : See how the power words in these subheads grab your attention and make you want to read the text that follows?

Persuasion 98

Persuasion Copywriter Copywriting Freelance 98

Verblio

NOVEMBER 4, 2022

Jasper is a tool that uses GPT-3 to generate content, including social media posts, ad copy, blog posts, emails, and more. (If When it comes to getting words on a page and producing general, “filler” text, Jasper is quite good. It’s the tech behind nearly every AI writing tool on the market today.). More on that in a sec.)

Persuasion 52

Persuasion Writer Long Form Content Engagement 52

Neil Patel

JANUARY 20, 2021

Keep in mind that video content can outperform the same content in text form and vice versa. Your page will be less promotional which is what Facebook’s algorithm favors Personalize your ad copy for different segments of your audience. Head to Ads Manager, then follow these steps from Facebook.

Social Media 145

Social Media Persuasion Promotion Ads 145

Moz

NOVEMBER 8, 2020

Here are some of our responses to that question: I hope to gain a strong understanding of SEO and Google Ads, and to get hands-on experience to understand how both would be used in a work setting. Digital marketing concepts like understanding SEO basics can help make your presence known to potential customers, employers, and clients.

Digital Marketing 64

Digital Marketing Marketing Advertising Ads 64

Moz

AUGUST 27, 2020

Posted by DiTomaso Contrary to popular belief, SEO and PPC aren't at opposite ends of the spectrum. There are plenty of ways the two search disciplines can work together for benefits all around, especially when it comes to optimizing your Google Ads. One of the things we try to do is help them run better Ads campaigns.

Ads 64

Ads Ad Copy Keywords Agency 64

Moz

MAY 2, 2019

Posted by DiTomaso Contrary to popular belief, SEO and PPC aren't at opposite ends of the spectrum. There are plenty of ways the two search disciplines can work together for benefits all around, especially when it comes to optimizing your Google Ads. One of the things we try to do is help them run better Ads campaigns.

Ads 68

Ads Ad Copy Keywords Agency 68

Moz

JANUARY 16, 2019

Technically, the units are “display ads, but they look like text.” The ad copy is short and to the point. Sign up for The Moz Top 10 , a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team.

Promotion 57

Promotion Content Social Media Manufacturing 57