Ad Copy Digital Media Engagement Text 
Backlinko
DECEMBER 21, 2023
For example, if a user lands on your site after: Clicking on a Google text ad or Shopping ad Clicking on a display ad on a website or social media site like Facebook Here’s an example of what a paid ad looks like when it appears in Google’s search results: When a user clicks on any of the blue text, it’s included in your PPC CTR data.
Neil Patel
FEBRUARY 23, 2023
Segmentation enables you to tailor content and ad campaigns according to the needs of particular customer groups. With this approach, you can ensure that every message resonates with its intended recipient – dramatically increasing engagement rates and ROI. Impressions can be made on posts, stories, profiles, and advertisements.
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