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12 Ad Copy Strategies That’ll Double Your CTR and Increase Your ROI

Neil Patel

I’ve compiled a list of 12 ad copywriting strategies for Google AdWords , Facebook, Twitter, and LinkedIn, to help you improve your ad campaign performance and drive your brand forward. Ready to craft magnetic copy for your ads? Google Ads Copy Strategies. Scan Your Competitor’s Ad Copy With Spyfu.

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How to Run Facebook Ads That Convert

Neil Patel

Getting traffic is easy with ad copy. Boosting your click-through rate requires improving ad copy and laser-targeting it to your audience. Driving customers—not just visitors—to your landing page is the best way to make sales. A great way to start is with a conversion-based Facebook ad campaign.

Ads 145
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What Is CTR? And How You Can Improve It

Backlinko

For example, if a user lands on your site after: Clicking on a Google text ad or Shopping ad Clicking on a display ad on a website or social media site like Facebook Here’s an example of what a paid ad looks like when it appears in Google’s search results: When a user clicks on any of the blue text, it’s included in your PPC CTR data.

IT 104
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How to Set up a Google Search Network Campaign (The Right Way)

Neil Patel

The keywords, rather than image or text ad data, you target are arguably the most important factor when running a Search campaign. Of course, this is all assuming that your landing page is adequately optimized – something we’ll touch on later. You might even want to download them, by clicking on the ‘Download’ button.

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5 Steps for Using Paid Internet Advertising to Drive Conversions

Neil Patel

The language they use can be very effective ad copy for internet advertisements. Understand the Different Types of Paid Ads. There are a lot of places to buy ads and each platform has its own strengths and weaknesses. Display ads can be successful, but they need to be used properly. Social Media Ads.

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What Is Dynamic Keyword Insertion: What It Is & How to Use It

Neil Patel

Here’s how Google text ads using dynamic keyword insertion might look: Dynamic ads can change nearly every aspect of your ads, including the main keyword, images, CTA button, and even the landing page users are sent to. Instead, you can upload multiple assets for each part of your ad.

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How to Create The Perfect Call-to-Action

Neil Patel

One of the main reasons why most landing pages and sales pages are not converting leads into customers is a weak call to action with no sense of urgency. But, if I purchase software from your store, I would expect to download it immediately. Not all call to action messages are created equal. Tactic #4: Evoke Curiosity.