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How to Utilize Questions in PPC Ads to Get More Engagement

Neil Patel

How often do you see ads asking a question? Whether you notice or not, plenty of PPC ads utilize questions to get more engagement. In this article, we’ll discuss why you should consider asking questions in your PPC ads and provide tips about best practices in doing so. Questions Can Boost Engagement.

Utilities 104
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See how Emma uses both AI and EI to write an ad for eco-friendly skincare products.

Nick Ursborne

All that said, let’s see what it came up with… The prompt I wrote: Describe a scenario where a copywriter is tasked with creating ad copy for a new line of eco-friendly skincare products. Step 2: Generating a Basic Framework Utilizing the AI’s capabilities, Emma requests a series of basic ad copy drafts that align with her findings.

Ads 217
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What Is CTR? And How You Can Improve It

Backlinko

Click-through rate is a metric utilized in online advertising, email marketing, and organic search. It gauges the frequency with which users click through to your site froom a search result, ad, or link within an email, relative to the number of impressions (views) the link received. CTR is a metric you shouldn’t ignore.

IT 109
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How to Set Up Twitter Advertising: Tips, Tricks, and Complete Walk-Through

Neil Patel

Like most social media platforms, Twitter is one of the best places to find and engage your target audience. Here’s a rundown of several reasons why you should utilize Twitter advertising: 1. Examples of these objectives include: website conversions app installs engagement increasing your follower base. Keyword Targeting.

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Marketing Funnel: The What, Why, & How (+ Key Stages)

Smart Blogger

But it’s also crucial to actively engage with your target audience. For instance, engaging in trending topics can increase your brand’s visibility. Google Ads Utilizing Google Ads effectively can catapult your brand’s visibility to new heights. But don’t forget about the subject line.

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Amazon Product Title Best Practices: Write For The Consumer or Algorithm?

Neil Patel

Amongst our recommendations, we noticed that this brand was not utilizing the 130+ characters in their product titles. The prospective client was engaged and asking some great questions. Due to a lot of the conventional wisdom out there, brands and professionals have been instructed to utilize as many of those characters as possible.

Writing 72
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How to Create the Best Responsive Search Ads

Neil Patel

In the early stages of digital marketing, if you wanted to find out whether a piece of ad copy was effective, you had to manually A/B t est your ads across locations, ages, and demographics. These days, there’s no need to waste your time testing ad copy manually. Use Keywords Sparingly.

Ads 140