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See how Emma uses both AI and EI to write an ad for eco-friendly skincare products.

Nick Ursborne

All that said, let’s see what it came up with… The prompt I wrote: Describe a scenario where a copywriter is tasked with creating ad copy for a new line of eco-friendly skincare products. Step 2: Generating a Basic Framework Utilizing the AI’s capabilities, Emma requests a series of basic ad copy drafts that align with her findings.

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How to Utilize Questions in PPC Ads to Get More Engagement

Neil Patel

How often do you see ads asking a question? Whether you notice or not, plenty of PPC ads utilize questions to get more engagement. In this article, we’ll discuss why you should consider asking questions in your PPC ads and provide tips about best practices in doing so. 5 Times You Should Use Questions in PPC Ads.

Utilities 104
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What Is CTR? And How You Can Improve It

Backlinko

Click-through rate is a metric utilized in online advertising, email marketing, and organic search. It gauges the frequency with which users click through to your site froom a search result, ad, or link within an email, relative to the number of impressions (views) the link received.

IT 100
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How to Create the Best Responsive Search Ads

Neil Patel

In the early stages of digital marketing, if you wanted to find out whether a piece of ad copy was effective, you had to manually A/B t est your ads across locations, ages, and demographics. These days, there’s no need to waste your time testing ad copy manually. Use Keywords Sparingly.

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How to Set Up Twitter Advertising: Tips, Tricks, and Complete Walk-Through

Neil Patel

Here’s a rundown of several reasons why you should utilize Twitter advertising: 1. In other words, Twitter shoulders some of the risks involved in running paid ads on their platform. Keyword Targeting. You can conduct keyword research to find seed keywords you can start with. Your ad copy must end with a CTA.

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Amazon Product Title Best Practices: Write For The Consumer or Algorithm?

Neil Patel

Amongst our recommendations, we noticed that this brand was not utilizing the 130+ characters in their product titles. Due to a lot of the conventional wisdom out there, brands and professionals have been instructed to utilize as many of those characters as possible. What if it’s the back-end keywords? Test, test, and test.

Writing 72
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5 PPC Business Ethics Examples and Best Practices

Neil Patel

Sadly, this is a common practice in the advertising industry, and some brands still utilize misinformation in a desperate bid to drive clicks. The internet abounds with examples of misleading ads ; yours shouldn’t be one of them. Never plagiarize other brands’ ad copy.

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