Ad Copy Landing Page Lead Generation Retail 
Neil Patel
APRIL 22, 2021
One of the main reasons why most landing pages and sales pages are not converting leads into customers is a weak call to action with no sense of urgency. That is the action button you should be focusing some energy on for quality lead generation. Not all call to action messages are created equal.
Neil Patel
DECEMBER 4, 2020
For PPC to work for you , you also need to ensure your landing pages reflect the keywords you’re advertising for. When someone clicks on your ad, the page they land on needs to directly address why they clicked in the first place. How do they search for that information?
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