Kayleigh Moore

OCTOBER 3, 2022

Today, many AI-powered writing tools deploy GPT-3 to help users create ad copy, article titles, social media copy, blog posts, job descriptions, and more. The content they do generate often needs quite a bit of editing to get it publish-ready.

Freelance 173

Freelance Writer Writing Social Media Copy 173

Content Writing

DECEMBER 20, 2022

Copywriting is not about storytelling or presenting descriptions in any form. It is about writing ad copy and providing “CAPTIONS” that resonate with the brand voice. Cost-per-mills (CPM ads). As mentioned, content writing is all about storytelling, so it requires detailed writing. Evergreen articles. Copywriting.

Copywriter 94

Copywriter Copywriting Electronics Writing 94

Content Hacker

DECEMBER 15, 2022

We have no idea where this is going to go, but it’s not the answer to all our content problems and it will not replace the greatest storytellers on the planet. Now, I wouldn’t just blindly publish on these topics. In this campaign specifically, I tested 100% AI-written copy against my own. Topic Generation.

Copywriter 103

Copywriter Copywriting Writing Copy 103

Content Hacker

NOVEMBER 1, 2022

Because you can’t expect readers to trust you if one minute, you’re upbeat and playful, and then suddenly you publish content that’s buttoned-up and serious. There’s extreme power in creating an emotional connection through storytelling in content. Finding, and sticking to, a brand voice. And why does brand voice matter?

Brand 95

Brand Content Creation Communication Social Media 95

The Creative Penn

FEBRUARY 24, 2023

From the headlines this week, “Sci-fi publisher Clarkesworld halts pitches amid deluge of AI-generated stories.” [ The Guardian ] and “Hundreds of AI-written books flood Amazon.” [ The Independent ]. Here are the highlights and the full transcript is below. But as ever, the headlines are clickbait and we need to have a more nuanced approach.

Text 98

Text Creativity Publisher Publishing 98

The Creative Penn

AUGUST 11, 2023

So first up— Tell us a bit more about you and how you got into writing and publishing. Then I saw KDP, I saw that people were self-publishing, and I thought, well, I've always wanted to write a book. You know, I think I went through like 12 revisions of that book, then I published in 2003. I started writing at a young age.

Writer 98

Writer Telecommunication Entertainment Creativity 98

Smart Blogger

OCTOBER 16, 2023

And it goes beyond speakers and storytellers. And it works, not just for headlines in men’s and women’s magazines, but for messages to your email list, subheads in your articles, ad copy — anything. Nearly every headline on the cover is either blatantly or indirectly about sex. All the biggest YouTube channels do this.

Persuasion 98

Persuasion Copywriter Copywriting Freelance 98