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What is Digital Marketing? Why It’s Essential (+ Key Types)

Smart Blogger

If you’ve ever wondered, “What is digital marketing?” As the internet becomes more ingrained in our daily lives, the importance of digital marketing has skyrocketed. What is Digital Marketing? Successful digital marketing means saying the right thing, at the right time, to the right people.

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10 Successful Twitter Advertising Ideas

Neil Patel

With no minimum advertising budget to get started, Twitter offers the chance to grow your business without significant upfront investment. You can use Twitter for marketing, engagement, and customer service. Paid twitter advertising allows you to target audiences with keywords, demographics, and hashtags.

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How to Target Generation X Through Paid Ads

Neil Patel

Finding new audiences to target is a constant challenge for marketers. If you’ve never tried marketing for Generation X, you could be missing out on a valuable group of consumers. Why should you customize ads for a Generation X target market? Why You Should Target Generation X Through Paid Ads. Missteps to avoid?

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What are the differences between Copywriting and Content writing?

Content Writing

Content writing is perhaps the driving force behind many successful digital marketing campaigns, including Search engine optimization (SEM), pay-per-click (PPC), advertising, and social media marketing campaigns. While both play a big role in many digital marketing campaigns, their purpose is starkly different.

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13 Podcast Statistics You Need To Know

Backlinko

Here’s a table breaking down how long the average podcast is: Podcast Duration Percentage of Episodes Under 10 minutes 15% 10 to 20 minutes 15% 20 to 40 minutes 30% 40 to 60 minutes 21% >60 minutes 18% Podcast Marketing Statistics If you haven’t added podcasting to your marketing strategy yet, it’s worth considering.

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We Analyzed The Top 7,000 Websites in 22 Industries. Here’s What We Learned About Their Approach to SEO and Paid Advertising.

Neil Patel

We analyzed more than 7,000 company websites across 22 industries to answer one question: what was their approach to SEO and paid advertising to help them do so well? There is no one-size-fits-all approach to digital marketing. Does most of your traffic come from paid ads or organic search? Key Findings.

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14 Niche Marketplaces to List Your B2C Services

Neil Patel

With innovative products, services, and brands being added to global commerce every day, it’s becoming an increasingly crowded market to operate in. Lower Marketing Costs. Because the focus of your marketplace is narrower, advertising on a niche market is easier and thus cheaper. Help Boost Brand Loyalty.