Neil Patel

FEBRUARY 11, 2021

Promoting good causes and following marketing ethics can help your brand attract much-needed attention and drive ROI for paid ads. What Are Marketing Ethics and Why Are They Important on Social Media? Statista reports 61 percent of American consumers value diversity in ads. 5 Marketing Ethics to Follow for Paid Campaigns.

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Social Media Media Marketing Food 131

Neil Patel

FEBRUARY 26, 2021

Coming up with Google advertising ideas is challenging. If you’ve been looking for ways to get the most out of your Google ad campaigns, this article is just for you. Before we get to strategy, let’s first understand what Google ads are. Google Ads (previously known as Google AdWords) is an advertising platform for PPC ads.

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Buffer

APRIL 25, 2024

I bet that’s a sentence you’re surprised to hear in a world of flashy social media videos and hyper-targeted online ads. For one, there’s less competition because the cost of printing and postage scares some marketers away when you compare it to sending an email newsletter or posting on social media sites.

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Ads Brand Advertising Social Media 94

Neil Patel

FEBRUARY 17, 2021

We all love a great sales promotion. Whether it’s 20 percent off, buy one get one free, or a limited time offer, we’re all suckers for a deal, so why aren’t you using sales promotions in your paid campaigns? Sales promotions can make your ads jump off the page, boost engagement, and grow your sales.

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Promotion Sales Ad Copy Retail 131

Neil Patel

MAY 24, 2021

You’ve worked hard to perfect your ad campaign, create action-inducing landing pages, and win sales. Your ads have just gone live, but there’s one big problem: People are out there clicking your ads over and over with absolutely no intention of buying anything. For mobile ads on Google, the average conversion rate is 3.48

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Ads Landing Page Social Media Advertising 142

Neil Patel

APRIL 15, 2021

population as customers, you’d be pretty eager to use that platform to advertise your business, right? Here’s how you can use advertising to get the most out of it. Getting your products on Walmart Marketplace is a great step to take, but to maximize your sales, you should consider how you advertise.

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Advertising Retail Ads Social Media 112

Neil Patel

APRIL 13, 2021

With an ever-increasing number of consumers looking to e-commerce to replace their in-person shopping experiences, many advertisers are searching for innovative new ways to reach the surge of online shoppers. One such method is to advertise on VOD (video on demand) videos. What Is Advertising Video on Demand (AVOD)?

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Advertising Ads Banking Brand Awareness 126

Neil Patel

APRIL 19, 2021

Like most social media platforms, Twitter is one of the best places to find and engage your target audience. It’s a fast-paced platform you can use to achieve many business goals such as lead generation, brand awareness, and even driving sales, among others. Why Should You Create a Twitter Advertising Campaign?

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Advertising Ad Copy Social Media Brand Awareness 128

Neil Patel

MARCH 17, 2021

Because the oldest Gen Zers are reaching an age where they can make their own purchasing decisions, you have a whole new audience you can target with your paid ads. In order for your ads to be successful, you need to understand the demographics and characteristics of Gen Z so you can tailor your campaign accordingly.

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Ads Advertising Social Media Recruitment 145

Contently

APRIL 25, 2023

Are you looking for ways to craft better Facebook ads that result in higher conversions? With the right strategies, paid Facebook advertising is an effective way to reach new audiences, engage with prospects, and get new leads. But with so many options and variables, it can be easy to burn through your ad spend with minimal return.

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Neil Patel

MAY 7, 2021

Often, with a for-profit company, the goal in advertising is the sale at the end. It’s not just about a transactional sale, so you want to be clear as well as inspiring. People are used to being shown ads for a shoe or a new table. You’re not just trying to convert a sale. Goals of Nonprofit Marketing Ads.

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Ads Marketing Recruitment Social Media 128

Neil Patel

JUNE 21, 2021

Word-of-mouth marketing is one of the most valuable forms of advertising. Word-of-mouth referrals are great advertising for your brand and an enormous confidence booster for would-be buyers. Even worse, they go on social media and detail their poor experience for an even wider audience to see. Choose an Ad Platform.

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Ads Promotion Social Media Advertising 136

Neil Patel

AUGUST 20, 2021

Commercial advertisements are one of the best ways to encourage customers to buy your products, and understanding the psychology behind why certain purchasing decisions are made will help influence your advertising approach for higher conversion rates. There’s one vital thing to remember: not all advertisements are equal.

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Persuasion Ads Advertising Copy 138

Neil Patel

MAY 27, 2021

Research by Namogoo shows e-commerce fashion sales soared over Memorial Day 2020, up 380 percent compared to the year before. That’s why I’m going to show seven strategies to send your Memorial Day sales soaring. 7 Tips for E-Commerce Memorial Day Sales. 7 Tips for E-Commerce Memorial Day Sales.

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Sales Social Media Editorial Ads 125

Neil Patel

MARCH 15, 2021

Instagram is a fast-growing social media platform known for appealing visuals and high-quality photos shared by individuals and companies alike. Instagram ads are paid content that show up with organic content in newsfeeds and stories. How much do Instagram ads cost to run? How much do Instagram ads cost?

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Ads Social Media Advertising Ad Copy 104

Neil Patel

AUGUST 3, 2021

What if you could see every ad currently live on Facebook? Facebook Ad Library gives you free access to view any ad currently live on the Facebook ecosystem. With one of the largest advertising audiences on the internet at an estimated 2.74 With one of the largest advertising audiences on the internet at an estimated 2.74

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Ads Advertising Copy Insurance 136

Neil Patel

SEPTEMBER 20, 2021

If you’ve been creating paid ad campaigns for a while, you’ve likely noticed how competitive online advertising has become. Businesses are spending more and more money on paid ad campaigns to attract a growing number of online users. It’s time to stop wasting money advertising to users who will never convert.

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Ads Ad Copy Social Media Advertising 126

Neil Patel

APRIL 2, 2019

You already know it’s harder to get traffic from the social web unless you spend money ads. There’s nothing new with that fact… just look at the graph above: It breaks down how the average number of social shares per blog post has been dying year over year. So, what should you do with your organic social reach?

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Social Media Media Sales Landing Page 112

Neil Patel

OCTOBER 14, 2021

There’s no better time than the Black Friday season to boost your sales. From product launches to store-wide promotions, businesses ramp up their sales and marketing efforts during this time to match the high customer demand. Black Friday ad campaigns are one of the quickest way to drive revenue. Make Your Sales Specials Clear.

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Ads Ad Copy Social Media Copy 125

Neil Patel

MARCH 25, 2021

Paid ads on search and social let you bid on relevant keywords to hyper-target an audience that perfectly fits your brand. In this article, I’ll give you nine ways to use paid ads you could effectively market to pet owners. 9 Ways to Target Pet Owners Using Paid Ads. Answer Pet Owners’ Questions. Why do cats: Purr?

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Ads Food Brand Awareness Marketing 129

Neil Patel

OCTOBER 13, 2021

You have three months left to hit your sales targets and end the year on a high note. Your sales pipeline is dry. I’ve compiled some of my top strategies which will help you increase B2B sales and smash your Q4 targets. Let’s dive in and open the B2B sales flood gates. 10 Ways to Increase B2B Sales.

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Sales Social Media Government Script 135

Neil Patel

MAY 10, 2021

One way to achieve this is through advertisements that hit the spot creatively. Food brands often use creative ads that indulge the senses while appealing to consumers’ physiological and emotional sides. 8 Tips for Creating Effective Food Ads. How can your ad convey that? How can you do the same? Use Visual Storytelling.

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Food Ads Storytelling Social Media 101

Income Diary

APRIL 29, 2024

They have also been able to innovate and disrupt traditional industries, such as retail and advertising. Amazon’s largest income sources are online retail sales, cloud computing, and advertising. Amazon’s online retail sales include a vast range of products, including books, electronics, and clothing.

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Website Electronics Retail Advertising 105

Neil Patel

JUNE 15, 2021

As it becomes increasingly challenging to grow organic reach, more and more marketers are looking to paid ads. Since this monetary model is by no means novel, that means there’s a crowded space for these ads. Maybe you’ve written scintillating paid ad copy that speaks directly to your audience’s pain points.

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Ads Landing Page Social Media Copy 142

Neil Patel

OCTOBER 21, 2021

A quarterly ad campaign plan provides a more granular view of your objectives, goals, and success. This in-depth guide provides actionable tips for successfully planning your quarterly ad campaign. Your ad campaigns will only be as effective as the audience they reach. If not, you can reevaluate for the next quarter.

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Ads Advertising Collaboration Copy 132

Neil Patel

MARCH 18, 2021

Why should you customize ads for a Generation X target market? We’ll take a look at who these consumers are, what experiences might influence how they respond to advertising, and a few best practices to make sure you hit the mark with your ads. Why You Should Target Generation X Through Paid Ads. How Old is Generation X?

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Ads Ad Copy Advertising Social Media 127

Neil Patel

MARCH 12, 2021

You may want to include another angle, such as paid ads. Today, we’ll talk about one of those combinations: paid ads with influencer campaigns. What Does It Mean to Have Paid Ads Integrated With Influencer Campaigns? What Does It Mean to Have Paid Ads Integrated With Influencer Campaigns?

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Ads Brand Awareness Social Media Persuasion 139

Neil Patel

MARCH 15, 2021

This confusing picture makes it challenging to target millennials through paid ads, but don’t let it put you off. Let’s look at who millennials are and how you can use that data to create targeted ads that will convince them to convert. However, these insights need to inform your paid ad strategy.

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Ads Advertising Manufacturing Social Media 122

Neil Patel

APRIL 20, 2021

In this in-depth article, you’ll learn how to leverage the power of the human brain with neuroscience sales tips. They’ll help you drive more visitors into your marketing funnel and convert casual visits into sales. Your ability to persuade others in this way by appealing to their emotions will increase your sales.

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Sales Content Creation Advertising Education 137

Neil Patel

APRIL 16, 2021

Every Amazon seller knows how difficult it is to track and measure the impact of external advertising channels on sales. Specifically, the tool provides analytics insight into how non-Amazon marketing channels like search, social media, display, PPC, and email marketing impact sales on Amazon.

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Ads Advertising Sales Social Media 118

Neil Patel

APRIL 5, 2021

alone, digital food advertisement is an incredibly competitive market. What Makes Food Advertisements Unique? Luckily, there are so many ways to bring food to life in digital food advertisements. What makes food advertisements unique is their ability to turn the mundane into excitement. Great Food Advertisement Examples.

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Food Advertising Ads Creativity 83

Neil Patel

DECEMBER 8, 2020

Optimizing mobile ads is a tactic in almost every business owner’s toolbox. More often than not, the CTA on those ads is asking for a conversion of some sort. But is that all mobile ads are good for? Is that even what mobile ads are best for ? Mobile ads themselves aren’t a waste of money.

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Engagement Ads Advertising Social Media 145

Neil Patel

MAY 27, 2021

If you ask ten marketers this question, you’ll likely get lots of similar answers: Google Ads , social media marketing , etc. That’s why today, we’re going to take a look at the potential of audio ads. What Are iHeartRadio Ads? How Much Do iHeartRadio Ads Cost? There’s no fixed cost with iHeartRadio Ads.

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Ads Script Advertising Long Form Content 119

Neil Patel

NOVEMBER 16, 2021

Quick question: what do you think holds back the average auto dealership from increasing sales? Put simply: Friction is a sales killer. Friction prevents a customer from moving to the next stage in the sales cycle. What Are Automotive Inventory Ads (AIAs)? Best Practices for Automotive Inventory Ads on Facebook.

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Ads Social Media Sales Promotion 122

Neil Patel

DECEMBER 14, 2020

As a savvy internet user, you might think no one clicks on Facebook ads. Facebook is on track to make over $60 billion in revenue this year from advertising. How do you get them to click your Facebook ads? Many marketers who have tried Facebook ads, especially in their early days, decided that Facebook advertising doesn’t work.

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Neil Patel

MARCH 16, 2021

If you guessed Facebook ads, you’d be correct. Facebook advertising offers endless opportunities to interact with your target audience on a conversational platform. With 68 percent of Americans logging onto Facebook a day, if you’re not advertising on the platform, you’re missing out on some big opportunities. Facebook Ad Type.

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Ads Brand Awareness Advertising Education 116

Neil Patel

OCTOBER 7, 2021

That’s because you can build paid ad campaigns around typos, misspellings, and other types of mistakes if you play your cards right. Mistakes in ads have a high chance of going viral. An ad with a typo, misused apostrophe, incorrect homophone, or any other error could make more people aware of your brand than ever before.

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