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How to Evolve Your Storytelling for Better Engagement and Conversion

Contently

Some content may simply aim to increase brand awareness and establish your company as a thought leader in the industry, and these are necessary. Even lower in the funnel, conversion might entail scheduling a demo, attending a webinar or event, or making a repeat purchase. event registrations or product demo signup).

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How to Craft and Measure Profitable Funnel Conversions from Scratch

Neil Patel

The goal of this stage is to raise brand awareness, not to make a sale. Each “place” in the brand-awareness pyramid requires different tactics for marketing (which we’ll get to). Step 1: Create Lead-Capturing Landing Pages for Increased Funnel Conversions. Optimize Landing Pages for Top of the Funnel.

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10 Content Marketing Metrics to Track (+5 Experts on the Ones that Matter to Them)

Buffer

The ones I’ve seen used most often to track content performance are: Page views This is usually the biggest traffic number — the number of times a landing page or blog post on your site has been viewed. For example, if one person visits the page ten times, ten page views will be recorded.

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How Storytelling Can Build an Emotional Connection with a B2B Audience

Contently

In other words, each piece of B2B content you create can be viewed as a small piece of a larger story that guides a reader from the brand awareness stage through the sale (and beyond). This added a human element that made for a much more relatable story. 4 Storytelling Tips for B2B SaaS Content Marketers. Know your customer.

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End-to-End Digital Content Strategy for Innovative CMOs

Contently

As a results-driven CMO, your team KPIs and campaign-specific goals extend beyond building brand awareness. Optimizing mid-funnel landing pages for SEO can also help you generate leads, as members of your target audience can quickly and easily find your product or service.

Editorial 105
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35 SEO Interview Questions (Top Answers from the Experts)

Backlinko

Of course, SEO matters for outcomes like brand awareness. Beyond raising brand awareness in the SERPs, SEO can also help a business attract the right customers to their website. Beyond raising brand awareness in the SERPs, SEO can also help a business attract the right customers to their website.

SEO 91
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10 SaaS Marketing Examples That Are Actually Fun 

The Hoth

The ‘freemium’ SaaS business model To attract subscribers, many SaaS companies use the ‘freemium’ business model, where they provide a free demo or free version to reel in users. Once a user downloads the demo or free version, the goal then becomes nurturing them into becoming a paying customer. The good news?

Marketing 102