Contently
DECEMBER 13, 2022
Some content may simply aim to increase brand awareness and establish your company as a thought leader in the industry, and these are necessary. Even lower in the funnel, conversion might entail scheduling a demo, attending a webinar or event, or making a repeat purchase. event registrations or product demo signup).
Neil Patel
MARCH 27, 2023
Landing page flaws can break your brand since the content and user experience influence whether a user will purchase the item. Once you have the page layout that best shows off your product, your collections can follow this same style for a high-quality user experience. Visuals help users see what they’re going to get.
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Neil Patel
FEBRUARY 10, 2021
The goal of this stage is to raise brand awareness, not to make a sale. Each “place” in the brand-awareness pyramid requires different tactics for marketing (which we’ll get to). Step 1: Create Lead-Capturing Landing Pages for Increased Funnel Conversions. Optimize Landing Pages for Top of the Funnel.
Buffer
NOVEMBER 8, 2023
The ones I’ve seen used most often to track content performance are: Page views This is usually the biggest traffic number — the number of times a landing page or blog post on your site has been viewed. For example, if one person visits the page ten times, ten page views will be recorded.
Contently
OCTOBER 6, 2022
In other words, each piece of B2B content you create can be viewed as a small piece of a larger story that guides a reader from the brand awareness stage through the sale (and beyond). This can be done through blog posts, social media, podcasts, brand awareness emails, and more. Know your customer.
ContentWriters
FEBRUARY 13, 2024
Examples include blogs, videos, case studies, social media content, infographics, and landing pages accessible to anyone on the web. The focus of ungated content is awareness. It helps potential customers find your website, building brand awareness and trust. BambooHR does this well with its webinar landing pages.
Contently
DECEMBER 14, 2022
As a results-driven CMO, your team KPIs and campaign-specific goals extend beyond building brand awareness. Optimizing mid-funnel landing pages for SEO can also help you generate leads, as members of your target audience can quickly and easily find your product or service.
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