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How to Use The Five-Act Structure to Turn Concepts Into Compelling Stories

Freelance Writing Jobs

That main “character” of your piece could be the marketer trying to solve their abandoned digital cart problem or a disappointing return on ad spend. It’s an effective persuasive writing technique for marketing copy and content. Their users see the benefits of the product/service being sold.

Concept 52
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How to Use The Five-Act Structure to Turn Concepts Into Compelling Stories

Freelance Writing Jobs

That main “character” of your piece could be the marketer trying to solve their abandoned digital cart problem or a disappointing return on ad spend. It’s an effective persuasive writing technique for marketing copy and content. Their users see the benefits of the product/service being sold.

Concept 52
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How to Create The Perfect Call-to-Action

Neil Patel

However, when using free trials in your call-to-action copy, you’ve got to be careful not to lose the trial users at the end of the trial period. Having tested different copy on my CTA buttons, I’ve decided to stick with offering benefits with any action button. But, if you offer them a free trial, you can increase conversions by 328%.